Digital marketing budgets in India’s BFSI industry continue to grow and are projected to reach new levels amid rising competition. Marketing leaders also face the critical challenge of balancing escalating customer acquisition costs with the imperative to boost conversion rates and maximize ROI.

With average acquisition costs notably high and increasing year-over-year, BFSI marketers must adopt smarter, technology-driven strategies to stay competitive.

This topical roundtable will provide a platform for marketing heads to explore how innovations such as AI-powered SEO, Large Language Models (LLMs)and Conversion Rate Optimization (CRO) can help reduce costly paid acquisition efforts while enhancing user engagement and trust.

Join in this engaging session to navigate industry disruptions, improve efficiency, and drive sustainable growth in a rapidly evolving digital landscape.