It's a Match with Barbie and Ken on Bumble

Jul 14, 2023 Ankita Baidya

[{"selector":"#anim-86f98e9c-5608-4dda-bb70-cac05ccaa95b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-13.422553394737093%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-acdb1200-5f23-4e8f-a5fa-62eceed603ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f133cf06-22d2-40be-8f53-77ae38fa1edf","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Bumble has launched a new experience on its platform. (Photo Credits: Reuters)

[{"selector":"#anim-82df60d1-8363-4ec3-bfd1-1eab6a6c4cdb [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.19453112444444187%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-96f19f72-b6cb-4e30-a9c9-edf583a06e9e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e30486f1-6873-44d4-b849-0a1e355c2678","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] In this, the users can access message suggestions from all the Barbies and Kens that are a part of the movie. (Photo Credits: Reuters)

[{"selector":"#anim-586d514b-9353-4252-88f0-b8c815a38349 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b4d36903-c369-4882-9027-855bff7c2bef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-773bf737-4110-4f51-93fa-7577872f10ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This includes Barbie, President Barbie, and Ken No. 3 who are played by Margot Robbie, Issa Rae, and Simu Lu, respectively. (Photo Credits: Reuters)

[{"selector":"#anim-08fb187f-e367-4ba4-9f1e-0cc4d2fb756e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7f89779b-0818-47dd-94d6-a12ff64d3075","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-803270ab-0bc5-468e-b72d-e3b34e16ecd4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This experience is part of Bumble’s "Compliments" feature. (Photo Credits: Reuters)

[{"selector":"#anim-431212f4-bf04-4e43-83be-b88eb2daf63a [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e00f3f28-da5e-4e51-baef-003c19f89b22","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9a3bf820-fd3c-4320-a194-fad9240bfaa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This feature allows users to send a small note to anyone before matching with them. (Photo Credits: Reuters)

[{"selector":"#anim-3fa1d731-b130-4928-adda-384341740241 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-72b3b130-7ab3-4107-a056-ab88b0d7813e","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-100c94af-3997-4c37-bfac-62567282f78b","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] With this feature, users are able to send one Compliment each day, and there is a 150-character limit as well. (Photo Credits: Reuters)

[{"selector":"#anim-df08b130-ee47-45c1-92fb-c294212df405 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-246a0477-dac9-4578-83cb-46a03cf2ee6d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33cecaf1-0662-4adb-8ffc-e7e3eb44bf02","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This feature is accessible through the user’s main Encounters page or even their Beeline which is an advantage for premium members. (Photo Credits: Reuters)

[{"selector":"#anim-365d0899-87f8-40de-b7af-f3e650103f41 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-0.811687494802861%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ff217038-b5cd-425f-846b-a70ee9867224","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcc03f0b-7d38-401a-abd7-34764aae5338","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This feature is accessible through the user’s main Encounters page or even their Beeline which is an advantage for premium members. (Photo Credits: Reuters)

[{"selector":"#anim-75a6dbb7-89ca-4e53-a64e-8b523ce5feba [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-2.719776609708436%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-c26e1d80-1344-43d6-b857-68cc61fa4664","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-96272fa7-34aa-4ef5-821b-0b66adba302f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Barbie and her companions will promote the new experience by encouraging users to write compliments to their matches. (Photo Credits: Reuters)

[{"selector":"#anim-d441580c-5743-40fa-bb91-a1bbb22fa858 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1d5859d6-da92-425e-8266-ab3c2190d9ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51a23269-c469-42d3-bdfa-369acc436401","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e8ff1bb-b1c4-45cd-a078-6b2d497fe6f3","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-588f8c81-73c7-4a52-9952-66bf26cdaf5f","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9a08d04-5225-4fb7-a2d1-bb4abc060170","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-843a0fee-91d9-4b61-b13d-6138c43ef0f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1419bb20-f4a4-4212-a330-16ff4fad5c79","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Reports suggest that this Barbie experience will be available until July 26. Follow FE Tech Bytes on LinkedIn Instagram Twitter Facebook (Photo Credits: Reuters) Read More