The

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Parle-G

Jul 31, 2023

Malvika Choudhary

Parle-G is not just a biscuit; it’s an enduring connection to our past, a symbol of home, and an everlasting taste of childhood.

Source: Wikipedia

Parle-G is the world’s largest selling biscuit. There were so many speculations behind  the mystery Parle-G girl, which was even claimed to be the childhood photograph of  Sudha Murty.

Source: Indian Express/ Twitter

In 1929, amidst the winds of the Swadeshi movement, Mohanlal Dayal of the Chauhan family established the first Parle factory in Vile Parle, Mumbai.

Source: Parle

The founders neglected to give the factory a name since they were too busy running it. As a result, the first Indian-owned confectionery company in the nation eventually acquired the name Parle, the city in which it was founded.

Source: Parle

Initially, the ‘G’ in Parle-G represented ‘glucose,’ which later evolved into ‘genius’ according to a brand slogan. Since then, the packaging and taste of Parle-G biscuits have remained unchanged.

Source: Parle

Parle-G was the first Indian FMCG brand to surpass Rs 5,000 crore in retail sales, according to a Nielsen study.

Source: Parle

Due to the lockdown in  COVID-19) pandemic in 2020, individuals began storing readily available and necessary foods, like Parle-G. The business itself provided 3 crore packets to those in need as humanitarian supplies.

Source: Parle

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