The man who revived Royal Enfield (India) from the brink

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Royal Enfield was bought by Siddhartha Lal's father Vikram Lal, which was going to be bankrupt in 1994 is now the largest profitable automobile company in India today.

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In 2000, Siddhartha became the CEO of Royal Enfield, facing the daunting task of resurrecting a sinking ship.

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He craved the mechanics of life. He earned his stripes at Cranfield University and the University of Leeds, immersing himself in the art of mechanical and automotive engineering.

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He channeled all his energy into resurrecting the brand, shutting down 13 out of 15 family businesses. Fast forward a decade, Eicher Motors is raking in over Rs 8,738 crore in revenues, with Royal Enfield contributing a 80% of these profits.

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Otherstories

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Siddhartha enjoys riding bikes and travelling to the mountains. In 2010, he was left trapped at Rumtse, a small village 85 kilometres from Leh at an elevation of 13,700 feet, despite being extremely near to reaching Ladakh.

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According to Forbes, Vikram Lal and family boast a whopping net worth of USD 6.2 billion! As for Siddhartha, his treasure trove measures over Rs 37,000 crore.

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