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- Gold Partners
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- Sliver Partners
- Hospitality Partner
- Supporting Partner
- Celebration Partner
- Sliver Partners
OVERVIEW
Financial Express Online proudly introduces this year's edition of the BrandWagon Martech Awards and the BrandWagon Martech Summit '24. These initiatives aim to recognise outstanding achievements in the rapidly growing marketing segment. Today marketing is beyond the obvious with data and technology playing a key role. With the global marketing technology market valued at approximately $325.7 billion in 2022 and anticipated to grow at a rate of over 19.50% until 2030, opportunities for leveraging martech to enhance customer engagement, increase ROI, and optimise operations are immense. Martech, accounting for 26% of global marketing budgets, is set to expand significantly, especially in India, where it could reach up to $50 billion by 2026.
While the integration of martech poses certain challenges, such as handling complex stacks that can lead to fragmented data and siloed processes, its successful deployment can significantly boost ROI and customer retention. The BrandWagon Martech Summit '24 will address these issues by featuring keynote speakers, discussion cafes, and workshops focused on selecting the right martech tools, integrating them with other systems, and simplifying operations for better results. Attendees will also have the opportunity to network with martech experts and enthusiasts, learning about the latest trends and best practices. This event is an essential platform for anyone looking to elevate their marketing strategies and gain a competitive edge in their markets through advanced marketing technology.
Event Pictures












50+
SPEAKERS500+
DELEGATES14+
SESSIONS10+
EXHIBITORS10+
HOURS OF NETWORKINGMarTECH AWARDS
- About
- Categories
- Jury
- Who Can Enter
- Judging Criteria
- Entry Guidelines
- Eligibility Criteria
- FAQ
- Contact us
Financial Express Online proudly introduces the inaugural edition of the BrandWagon Martech Awards. This prestigious accolade aims to honour and acknowledge outstanding achievements in the field of marketing technology by brands, agencies, and solution providers.
The realm of Martech, once less known, has experienced a remarkable surge and is currently expanding at an exponential rate. To be sure, Martech’s popularity is growing backed by digital transformation, and the depreciation of third-party cookies, besides DPDP Act. The global marketing technology market was valued at approximately $325.7 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.50% over the forecast period 2023-2030.
While implementing Martech poses challenges, its successful integration can significantly enhance ROI and customer retention. By prioritising data security and adopting efficient marketing practices, organisations can optimise daily operations.
Discussion areas
MARKETING ROI
CLOUD AND DATA TECH PERSONALISATION
CUSTOMER EXPERIENCE AND RETENTION
AI IN MARKETING
CUSTOMER LOYALTY
speakers

Abhijit Bhattacharya
Chief Marketing Officer and Senior Vice President
DLF Limited

Abhinav Upadhyay
Chief Marketing Officer
CollegeDekho

Abhishek Mago
Chief Marketing Officer
Travelwings

Alok Arya
Chief Marketing Officer
Equentis Wealth

Aman Jain
Chief Marketing Officer
GyanDhan

Amitt Nenwani
Co-founder
Wahter

Arjun Dogra
National Sales Director
Huella Services

Ashish Pawar
Head – Marketing
Tata Asset Management

Ashish Tiwari
Chief Marketing Officer
Home Credit India

Avlokita Dayal
Chief Marketing Officer
Amplify

Ayaesha Gooptu
Head - Domestic Spirits
Bacardi India

Carina Chopra
Head - Marketing
Lightspeed India

Deepali Nair
Group Chief Marketing Officer
CK Birla

Devendra Chawla
MD and CEO
GreenCell Mobility

Gandharv Sachdeva
Country Head, India
Hybrid

Goldee Patnaik
Vice President
India Communications and Marketing Head, Itel India

Jitendra Gopalan
General Manager
CRM, Customer Lifecycle Management and Loyalty Operations, Medanta

Jose Leon
CEO
dentsu X India

Karan Khanna
Co-founder and COO
Huella Services

Narayan Devanathan
President and Chief Strategy Officer South Asia
dentsu

Neelima Burra
Chief Strategy, Transformation and Marketing Officer
Luminous Power Technologies

Nishant Jaiswal
VP - Digital Marketing
Zupee

Nitin Singh
Head - Marketing
Absolute Nutrition

Pooja Baid
Chief Marketing Officer
Philips Domestic Appliances

Prady Kumar
Chief Executive Officer
NP Digital India

Prashant Mathur
VP ‑ Customer Strategy
Merkle

Raghu Seelamsetty
Founder
Escape Velocity

Saurabh Chaturvedi
Co-Founder
The Quirky Naari

Shivam Ranjan
Head - Marketing
Motorola - Asia Pacific

Shubho Sengupta
Digital Marketer

Udit Malhotra
Head - Marketing
MG Motor India

Vineet Tyagi
Global Chief Technology Officer
Biz2X
Agenda
Theme: Changing times, changing minds - New Outlook for faster and better ROI
Opening Address
- Nandagopal Rajan, Chief Operating Officer, Indian Express Online Media
Keynote Address
Building a Brand via Technology
- Devndra Chawla, MD and Chief Executive Officer, GreenCell Mobility
Group Discussion
AI in Performance Marketing
- Neelima Burra, Chief Strategy, Transformation and Marketing Officer, Luminous Power Technologies
- Karan Khanna, Co-founder and Chief Operating Officer, Huella Services
- Abhishek Mago, Chief Marketing Officer, Travelwings
- Gandharv Sachdeva, Country Head, India, Hybrid
- Shubho Sengupta, Digital Marketer (Moderator)
Standalone Session
Unlocking the Potential: The Significance of First-Party Data in shaping Tomorrow's Insights
- Prady Kumar, Chief Executive Officer, NP Digital India
Standalone Session
AI-Assisted experiences in Digital Media
- Arjun Dogra, National Sales Director, Huella Services
Panel Discussion
AI = Evolution of Communication
- Alok Arya, Chief Marketing Officer, Equentis Wealth
- Shivam Ranjan, Head - Marketing, Motorola - Asia Pacific
- Avlokita Dayal, Chief Marketing Officer, Amplify
- Nishant Jaiswal, VP - Digital Marketing, Zupee
- Saurabh Chaturvedi, Co-founder, The Quirky Naari
- Anushree Bhattacharyya, Editor - Brand and Marketing, FE Digital (Moderator)
Standalone Session
Launch of BrandWagon Select
- Sanjay Sindhwani, Chief Executive Officer, Indian Express Online Media
- Harsha Razdan, Chief Executive Officer, South Asia, dentsu
Lunch
Fireside Chat
Marketing Automation
- Ashish Pawar, Head – Marketing, Tata Asset Management
- Abhijit Bhattacharya, Chief Marketing Officer and Senior VP, DLF Limited
- Prashant Mathur, Vice President - Customer Strategy, Merkle (Moderator)
Standalone Session
Innovation in Advertising: Embracing the Cookieless Era
- Raghu Seelamsetty, Founder, Escape Velocity
Panel Discussion
Data Driven Content Marketing
- Jitendra Gopalan, General Manager - CRM, Customer Lifecycle Management and Loyalty Operations, Medanta
- Goldee Patnaik, Vice President, India Communications and Marketing Head, Itel India
- Aman Jain, Chief Marketing Officer, GyanDhan
- Carina Chopra, Head - Marketing, Lightspeed India
- Ashish Tiwari, Chief Marketing Officer, Home Credit India
- Jose Leon, Chief Executive Officer, dentsu X India (Moderator)
Panel Discussion
The Game of Personalisation
- Vineet Tyagi, Global Chief Technology Officer, Biz2X
- Amitt Nenwani, Co-founder, Wahter
- Pooja Baid, Chief Marketing Officer, Philips Domestic Appliances
- Ayaesha Gooptu, Head - Domestic Spirits, Bacardi India
- Jose Leon, Chief Executive Officer, dentsu X India (Moderator)
Interview Session
Transitioning between B2B and B2C world: The Art of Building Brand
- Deepali Naair, Group Chief Marketing Officer, CK Birla
- Anushree Bhattacharyya, Editor - Brand and Marketing, FE Digital (Moderator)
Fireside Chat
Evolution of Email Marketing
- Abhinav Upadhyay, Chief Marketing Officer, CollegeDekho
- Udit Malhotra, Head - Marketing, MG Motor India
- Nitin Singh, Head - Marketing, Absolute Nutrition
- Narayan Devanathan, President and Chief Strategy Officer,
South Asia, dentsu (Moderator)
Closing Keynote Session
Conversational Marketing the New Way to Build Brands
- Anuja Mishra, EVP and Chief Marketing Officer, Honasa Consumer
- Anushree Bhattacharyya, Editor - Brand and Marketing, FE Digital (Moderator)
Award Ceremony
WHO SHOULD ATTEND
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CEO/MD/Founder
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CDO
-
Marketing
Head/CMO -
EVP/AVP/SVP
-
Manager
-
Head of Analytics
and Consumer Insights -
Customer Support
and Operation Heads -
Digital & Innovation
Heads -
Product and
Brand Heads -
Technology Companies
and professionals -
Customer Experience
Heads -
Customer Service
Heads
DELEGATE PASSES
Solution Providers
₹19,999/-
+18% GST
WHAT DO YOU GET?
- Access to stage sessions
- Access to Lunch Area
- Access to all networking breaks
- Access to the sessions' videos
- Access to Speaker Lounge during networking breaks
VIP Delegates
₹3,499/-
+18% GST
WHAT DO YOU GET?
- Access to stage sessions
- Access to Lunch Area
- Access to all networking breaks
- Access to the sessions' videos
Standard Delegates
Free
WHAT DO YOU GET?
- Access to limited sessions on a first come first served
- Networking opportunity with delegates
Note: Attending the event physically at the venue is available only on invitation basis
PROCEEDVENUE
The Leela Ambience Gurugram
Hotel & Residences
Ambience Mall, Ambience Island, National Highway 8, DLF Phase 3, Sector 24, Gurugram, Haryana 122002

CONTACT US
-
Partnership Opportunity
DEEPIKA PAWAR deepika.pawar@financialexpress.com +91 99711 29087 -
Delegate Query
Rishi Raj Singh rishi.singh@financialexpress.com +91 74280 68658 -
Speaking Opportunity
SHASHANK VISHEN shashank.vishen@financialexpress.com +91 77095 64091
For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com