Awarding the Tech in Marketing
OVERVIEW
Financial Express Online proudly introduces the inaugural edition of the BrandWagon Martech Awards. This prestigious accolade aims to honour and acknowledge outstanding achievements in the field of marketing technology by brands, agencies, and solution providers.
The realm of Martech, once less known, has experienced a remarkable surge and is currently expanding at an exponential rate. To be sure, Martech’s popularity is growing backed by digital transformation, and the depreciation of third-party cookies, besides DPDP Act. The global marketing technology market was valued at approximately $325.7 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.50% over the forecast period 2023-2030.
While implementing Martech poses challenges, its successful integration can significantly enhance ROI and customer retention. By prioritising data security and adopting efficient marketing practices, organisations can optimise daily operations.
The awards are categorised into 33 main segments, and organisations or their representatives can submit nominations, given that approval to submit the entry has been granted by all involved parties. Each entry corresponds to a nomination for an initiative, work, campaign, or individual within a specific award category. Multiple entries can be submitted for one or more initiatives, works, campaigns, or individuals collectively.
jury
Anisha Motwani
Strategic Advisor, Mentor and Independent Board Director
STORM the NORM Ventures
Anita Nayyar
Ex- COO-Media, Branding and Communications
Patanjali Ayurved
Chandramouli Nilakantan
CEO
TRA Research and Blue Lotus Communications
Shubho Sengupta
Digital Marketer
JUDGING CRITERIA
- Innovation
- Performance
- Impact
- Use of technology
- User-friendliness
- Entries should relate to business performed between April 01, 2022, to March 31, 2024
The process partner will determine the qualified entries based on the eligibility criteria
Round-2All the qualified entries will be sent to an independent jury consisting of industry experts for evaluation. The process partner will tabulate the scores and determine the winners
ENTRY GUIDELINES
- Once you have added all your entries, you need to make the required payment.
- Once the payment is made, you cannot edit the entries so please make sure you have provided all the information correctly.
- The entry will be considered as submitted only after the required payment has been made.
- Do share creative material to support your entries. If it's a video, it shouldn't be more than 90 secs, and if it's a ppt/pdf then the limit is 2 MB 6-7 slides/pages.
- For YouTube videos, copy paste the YouTube link and for ppt/pdf files, please create a Google drive (in sharing mode) and copy paste link in the main creative url field.
VENUE
The Leela Ambience Gurugram
Hotel & Residences
Ambience Mall, Ambience Island, National Highway 8, DLF Phase 3, Sector 24, Gurugram, Haryana 122002
Award Categories
CONTACT US
Nomination Query
- Deepika Pawar E: deepika.pawar@financialexpress.com M: +91 99711 29087
- Ragini Saini E: ragini.saini@financialexpress.com M: +91 95824 68474
Jury Opportunity
- Shashank Vishen E: shashank.vishen@financialexpress.com M: +91 77095 64091
For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com
