Harnessing Data and Analytics for Frontline Workforce Empowerment in India's Tech-driven HCM Landscape

In India's dynamic Human Capital Management (HCM) landscape, the integration of data and analytics is pivotal for enhancing the frontline workforce's capabilities. With organizations collecting a wealth of data from diverse sources such as employee surveys, performance metrics, and customer feedback, there's a growing emphasis on understanding the needs and behaviors of the frontline workforce. The adoption of artificial intelligence (AI) and machine learning (ML) is enabling automation and uncovering insights that were previously inaccessible, contributing to more informed decision-making. Additionally, the heightened focus on employee experience underscores the importance of utilizing data and analytics to measure and enhance employee satisfaction and engagement.

The benefits of harnessing data and analytics are evident in improved decision-making, personalized employee experiences, and increased empowerment among the frontline workforce. Examples from leading Indian companies such as retail, e-commerce, and food-delivery services showcase how data-driven approaches optimize workforce management, enhance delivery efficiency, and ultimately elevate customer satisfaction. To navigate this tech-driven landscape successfully, organizations must consider factors like data privacy, transparent communication, and investing in upskilling to ensure responsible and ethical use of data while fostering trust and maximizing the potential of their frontline workforce.

How CHROs can strategically implement data and analytics in the HCM landscape and evaluate the best practices for integrating data-driven decision-making into HR strategies.

Unleashing the Potential of SAAS-Based Hire-to-Retire Technologies for Frontline Workforce Transformation

The Hire-to-Retire (H2R) process refers to the entire employee lifecycle within an organization, starting from recruitment and hiring to retirement or separation. Traditionally, managing this process involved manual paperwork, multiple systems, and complex workflows. However, with the advent of Software-as-a-Service (SAAS) technologies, organizations now have the opportunity to streamline and transform their frontline workforce management.

SAAS-based H2R technologies offer cloud-based solutions that enable organizations to automate and digitize their employee lifecycle management, resulting in increased efficiency, improved compliance, and enhanced employee experiences. These technologies encompass various modules, such as recruitment, onboarding, performance management, learning and development, compensation, and offboarding.

The aim of HR Leaders Talk is to examine the benefits and challenges of implementing SAAS-based Hire-to-Retire technologies for frontline employees.

Empowering frontline workers with Tech:
Bringing inclusivity to forefront

Achieving business outcomes with greater efficiency and optimization is possible via technologies such as AI. Artificial intelligence is changing the way humans interact with technology for the better. It is transforming various aspects of workforce management, including the frontline. Creating an inclusive and equitable workplace for frontline workers, particularly when their attrition rate is alarming, is a top priority for the HR heads. Tech enablement within their HR processes definitely comes to their rescue. With tech enablement, the workforce has not only become more equitable but has also been geared towards growth. Tech has also made the job market more equitable in terms of geographies. Frontline workers in tier-2 and 3 cities do not have to travel to big cities now to get a job, they can discover and apply for jobs in their towns. Moreover, with upskilling programs now being distributed through the frontline workers’ smartphones, new opportunities to learn new skill sets and elevate themselves and their job profile can be created for frontline workers. However, to ensure diversity, equity, and inclusion take hold inside the organization, HR leaders need to ensure focus on external shareholders, too.

It should be noted that while AI brings significant benefits to frontline workforce management, it should be implemented thoughtfully, taking into account ethical considerations, privacy concerns, and the need for human oversight and collaboration. Organizations should ensure proper training, change management, and employee engagement to maximize the benefits of AI while maintaining a positive work environment. This discussion will focus on how technology in general and AI in particular can bring about the desired changes in frontline workforce management.

KEY DISCUSSION POINTS

  • How AI & ML can help HCM for the frontline workforce?

  • Recruitment & onboarding
    through tech

  • Data extraction and analysis through tech

  • Reduce attrition
    through tech

  • Monitoring employee performance & attendance through tech

  • Cost reduction
    through tech

participants mumbai

Akshat Surana

Regional HR Head
Aakash Educational Services Limited

Amit Chincholikar

Global Chief Human Resources Officer
Yokohama Off-Highway Tires

Apeksha Jain

Head HR Godrej Chemicals
Godrej Group

Dr. C. Jayakumar

Executive Vice President & Head, Corporate Human Resources (CHRO)
Larsen & Toubro Limited

Kamna Prasad

People & Culture Head, bp Global Business Solutions India
bp

Kishore Poduri

MD and Country Head Human Resources
DBS Bank India

Mehernosh N. Mehta

Chief Human Resources Officer
Gati

Mohana MD

Chief People and Culture Officer
BetterPlace

Punit Puri

Chief Human Resources Officer
Tata Motors Finance Limited

Radhika Anand

HR Director - India & PIMS Cluster
Diversey

Rohit Sharma

Head HR Operations
Bayer

Sanjay Singh

Chief Human Resources Officer
CMS Info Systems Ltd.

Saurabh Shyam

Head - Human Resources and L&D
SBI General Insurance

KEY DISCUSSION POINTS

  • Leveraging data-driven insights to identify pain points and optimize the performance of frontline employees.

  • Exploring predictive analytics to anticipate and mitigate challenges faced by the frontline workforce.

  • Ensuring data privacy and security while leveraging data and analytics for frontline workforce enhancement.

KEY DISCUSSION POINTS

  • Examining the benefits and challenges of implementing SAAS-based Hire-to-Retire technologies for frontline employees

  • Integrating hire-to-retire technologies with existing HR systems and processes to maximize efficiency and effectiveness

  • Showcasing successful case studies of organizations that have leveraged SAAS-based technologies for transforming their frontline workforce

participants delhi

Anoop Rawat

Senior Vice President and Head - Human Resources
G4S Secure Solutions and ITS

Dipankar Ghosh

Group Head - HR (APMEA)
Apollo Tyres Ltd.

Gautam Saraf

CHRO
Ferns & Petals

Manish Kathuria

Head - Human Resources
Honda Cars India Ltd.

Mukta Nakra

Head of Human Resources and Sustainability
Marks & Spencers

Prashant Khullar

CHRO
Ecom Express Limited

Pratibha Tanwar

National Sales Head
BetterPlace

Saurabh Sharma

Global Head of Talent Acquisition - Asia, LatAm and USA
OLX Group

Sonal Kapur Sinha

Head HR
Esme Consumer

Roshun Povaiah

Editor
Financialexpress.com

participants bangalore

Akanksha Mohan Purswani

Head HR- Corporate Functions
Diageo India

Alex Mathew

Head Talent and Culture, Landmark Group, India & Head HR, Max and Easybuy
Landmark Group

Anjali Chatterjee

Chief Human Resource Officer
Air India Express

Ankur Poddar

Head HR - India Consumer Business, Lead-Culture & HR Ops
Lenovo

Anvith Murthy

Vice President Human Resources
Rapido

Babita Karki

Chief Human Resource Officer
NIIT Managed Training Services

Manas Martha

Chief Human Resource Officer
TTK Prestige Ltd

Mohana MD

Chief People and Culture Officer
BetterPlace

Nupur Nagpal

Chief Human Resources Officer
Myntra Designs Private Limited

Raja Radhakrishnan

President & CHRO
Ashok Leyland

Sajan Varghese

President HR
Cafe Coffee Day

Siddharthan Muthuraj

Head of Human Resources - Store Operations
Fashion & Lifestyle
Reliance Retail

Smriti Khanna

Vice President Human Resources
Wow Skin Science

Somnath Baishya

People Director, Tesco Business Solutions &
Tesco India
Tesco

Srinivasan T.R

Chief people officer
Microland Limited

Swati Rustagi

Chief Human Resource Officer
Paytm

VENUE

Taj MG Road
41/3, Mahatma Gandhi Rd, Yellappa Garden, Yellappa Chetty Layout, Sivanchetti Gardens, Bengaluru, Karnataka 560001

VENUE

THE LALIT
FIRE BRIGADE LANE, BARAKHAMBA, NEW DELHI, DELHI 110001

VENUE

The Lalit Mumbai
Chhatrapati Shivaji Maharaj International Airport Road, Navpada, Marol, Andheri East, Mumbai, Maharashtra 400059

participants delhi second edition

Anita Verma

Chief Human Resources Officer
Excitel Broadband

Anupriya Jain

Chief of Staff
Lenskart

Ashutosh Anshu

Board Director and CHRO
Hitachi India

Deepak Kapur

VP Human Resources
AVL India

Indraneel Kumar Das

Joint Vice President HR
Havells

Kiran Yadav

Chief People Officer
Canara HSBC Life Insurance

Mohana MD

Chief People and Culture Officer
BetterPlace

Monica Mudgal

Senior Vice-President and Head – Human Resources and Administration
HealthKart

Niharika G Bhardwaj

CHRO
Indiabulls Housing Finance Ltd

Rohan Chopra

Head Of Human Resources
M3M India Private Limited

Salil Lal

Executive Vice President HR & Chief Human Resources Officer
Maruti Suzuki India Limited

Sandeep Girotra

Executive Director and CHRO
DCM Shriram Limited

Shweta Wadera

Head HR
Wingreens Farms

Sonal Pathak

Group CHRO
Ahuja Residency

Smriti Handa

Chief Human Resources Officer
BharatPe

VENUE

THE LALIT
FIRE BRIGADE LANE, BARAKHAMBA, NEW DELHI, DELHI 110001

From Our Partner

BetterPlace is Asia’s largest human capital Saas platform that enables enterprises to manage the entire lifecycle of their frontline workers. Being a full-suite HRMS solution, BetterPlace caters to the entire value chain of frontline workforce management from discovery, hiring, onboarding, background verification, and payroll to upskilling and services like vendor management, workforce fulfilment, insurance, and credit. Their unified tech solution has transformed over 1500 businesses while serving 500 locations across the APAC, India, and GCC regions. BetterPlace has surpassed milestones, overseeing a staggering $1.5 billion in employee payroll, facilitating 300 million+ minutes of training, and seamlessly handling background verifications for over 20 million individuals through their cutting-edge platform. Over 30mn workers and their families have benefitted from the BetterPlace platform.

PREVIOUS EDITION

DEI FOR FRONTLINE WORKERS : GOING ABOVE AND BEYOND

TALK POINTS
  • DEI for frontline professionals : A discussion beyond boardrooms
  • Formalising workforce management : A must to bring frontline workers to the forefront
  • Global best practices for frontline DEI : Learn from the best
  • Role of technology : Empowering organisations and workers for a streamlined working
  • The business case for frontline equity and inclusion : How frontline DEI can help exceed financial targets
  • Frontline DEI : The much desired cultural shift towards curiosity, trust, transparency, and accountability

Previous Edition Participants

Anil Mishra

Chief Human Resources Officer, JioMart - New Commerce Grocery
Reliance Retail

Deepshikha Mukerji

Regional Human Resources Director
Abbott

Mohit Kumar

President HR & Head - Learning,Talent, Organization Effectiveness&HO-HR
Hindalco Industries Limited

Rajorshi Ganguli

President and Global HR Head
Alkem Laboratories Ltd.

Richa Sachdeva Chatterjee

President and CHRO
India Infoline Finance Limited

Romy Sahay

President - Head HR
Deepak Fertilisers And Petrochemicals Corp. Ltd.

Satyajit Mohanty

CHRO | Vice-President - HR
Crompton Greaves Consumer Electricals Limited

Shiv Rawat

Vice President - Head HR
DTDC Express Limited

Sunjoy D

Vice President Human Resources
DHL Express

Sunil Suji

Head – HR & ER
APM Terminals India

Dr. Tanaya Mishra

Vice President & Head of Human Resources (India)
Endo International plc

Vikram Bhaskar

Chief Business Officer
BetterPlace

Sumana Sarkar

Bureau Chief
Financialexpress.com

Event Pictures

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For any query

Riya Chopra

CONTACT US

For any query

Riya Chopra

CONTACT US

For any urgent matters or issues requiring immediate escalation, please write to rohit.singh@financialexpress.com 

Innovation for the Frontline: Using tech to optimize workforce management

Technology can be a great enabler when it comes to frontline workforce management. By leveraging extensive datasets to drive strategic decision-making, enhance operational efficiencies, and improve frontline teams, technology has undergone significant evolution over the years. This has introduced opportunities to save time and costs, concurrently fostering reskilling and upskilling initiatives for the workforce. Yet, with the adoption of technology, there are inherent risks and challenges. How are those being mitigated?

KEY DISCUSSION POINTS

  • Automation in HCM

  • HR processes for smoother communication

  • Key challenges and opportunities of frontline workforce

  • Role of technology for frontline processes

  • Trusting technology for smooth implementation