Hundreds of jobs will be affected in a forthcoming round of massive layoffs at US tech giant Apple, forcing multiple teams across the organisation to bear the consequences of the company’s pivot to artificial intelligence. All in all, more than 200 people working behind the scenes for the Siri digital assistant, the Vision Pro headset and in Apple’s Intelligent Systems Experience team will lose their jobs, according to a Bloomberg report published this Friday (US time).
Of these more than 200 people being laid off, about 100 will be eliminated from the Vision Pro organisation, and another 100 will be removed from the Siri and software teams, the report added.
The new claims come hot on the heels of AppleInsider reporting that Apple cut some jobs from its Vision Pro team on Thursday.
What is Apple saying about the 2026 layoffs round?
Addressing the reshuffling and changes taking place at the company, Apple stated that it was realigning some teams “to evolve our business to deliver the best experiences for our users,” as quoted by Bloomberg.
The tech giant also acknowledged that while the changes will “impact a limited number of existing roles,” it will also create new roles.
“We are grateful to these team members for their contributions, and we are committed to supporting them throughout their transition, including opportunities to apply for other roles at Apple,” the company added, according to Bloomberg.
Which Apple teams have been affected?
The report indicated that the job overhaul at Siri was linked to an upcoming AI-infused version of the digital assistant. The new model would be backed by a fresh technical architecture, according to Bloomberg, and the transition necessitates bringing in employees with the necessary expertise. As a result, the company’s vision has prompted the elimination of certain roles while resources are reallocated and new positions supporting the updated Siri version are created.
Meanwhile, the Intelligent Systems Experience team, which is housed within the company’s software engineering organisation and is responsible for some AI features on its devices, is changing as the company focuses on reorganising work on AI-powered capabilities.
Given the pace at which AI functions are being integrated into apps and services, Apple’s reshuffling is also focused on aligning teams to match priorities and accelerate development, according to Bloomberg.
Vision Pro, once hailed as a trailblazing product following its early 2024 launch, has become what may be defined as a hard sell. Changes tied to this particular product’s team have been billed as an effort to switch-up priorities on the basis of customers’ usage of the device, allowing the redirection of resources toward other future products, according to Bloomberg.
The report further dove into how a current limited number of active Vision Pro users had turned the product into a cumbersome investment for the company. While the device’s immersive video content has been viewed as one of its biggest attention-grabbing assets since the beginning, the production of every 3D video demands the engagement of multiple teams consisting of Apple workers and contractors. On top of that, Bloomberg detailed that the overall procedure behind making an episode in an immersive video can cost several million dollars, adding to the problems on Apple’s plate.
Nonetheless, the company isn’t entirely giving up on immersive video. The Bloomberg report suggested that Apple plans to produce a smaller share of videos in-house while simultaneously encouraging third-party companies to develop content for Vision Pro.
According to WARNTracker.com, which bases its layoff insights on public record data, Apple Inc has let go of 963 workers across 16 WARN notices from March 1990 to June 2026 in California, Illinois, Maryland, New Jersey and New York.
In the United States, the Worker Adjustment and Retraining Notification (WARN) Act mandates that companies must submit an official notice, alerting employees and government authorities about cases of qualified plant closings, relocation and mass layoffs in advance. These notices must be submitted at least 60 days before the layoff or closing.
On the flip side, tech layoffs tracker website TrueUp’s data compilation indicates there have been 550 layoffs at tech companies with 176,671 people impacted so far in 2026. These figures include the 200 people impacted in the recently reported Apple layoffs. The company founded by Steve Jobs and Steve Wozniak had about 166,000 full-time employees globally at its fiscal year ending September 27, 2025, according to business data aggregator Bullfincher.