Nutella discounts spark chaos in French supermarkets

By: |
Paris | Published: January 26, 2018 10:53:12 PM

Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella.

nutella, nutella discounts, nutella discounts france, French supermarkets Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella. (Reuters)

Brawls have broken out in French supermarkets as shoppers scramble to get their hands on discounted jars of chocolate and hazelnut spread. Chaotic scenes were filmed in several supermarkets across the country operated by the Intermarche chain, which offered massive discounts on jars of Nutella. The promotion, launched yesterday, reduced the price of more than a million 950-gram jars from 4.70 euros (USD 5.85) to 1.41 (USD 1.75). In one video posted on Twitter, customers are seen shoving each other and shouting as they try to get as many jars as possible. According to Le Parisien newspaper, shoppers started to fight in the northern town of Ostricourt, prompting police to step in. Intermarche did not immediately answer a message from The Associated Press seeking comments. Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain. “We want to clarify that the decision for the special offer was taken unilaterally by Intermarche,” the company said in a statement. “We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds.” The discount was meant to last until Saturday but stocks ran out very quickly at many supermarkets. Sales went smoothly in some places, however, with no incidents reported in several supermarkets taking part in the promotion.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Next Stories
1It’s ‘complicated’: China’s North Korea envoy on lack of visit
2Donald Trump proposes to end visa lottery; plan may benefit Indian IT professionals
3South Korea urges North Korea to talk before military drills restart