Can you even think that the punishment of not meeting your sales target could be eating bitter gourd or 'karela'? In a 'cruel' punishmnent, Leshang Decorations Corporation, a Chongqing-based company, forced 40 of its employees to eat the vegetable in front of their colleagues for not meeting their sales goals . If any of them spit the gourd during this humiliating experience, they were forced to eat even more of it. According to the company, this punishment is a way of 'motivating' unproductive workers to push themselves harder. This humiliating event captured in the viral photographs, doing rounds on Sina Weibo, has been confirmed by several of the 40 people who were forced to eat bitter gourds. An employee on condition of anonymity told a China daily that his was her first time eating the bitter vegetable and complained that it was exceptionally hard to swallow. A female employee of Leshang Decorations Corporation revealed that the company had used different forms of punishment in the past, like squats, push-ups and running around the office building two or three times, but as the workers were becoming too accustomed to these punishments so they decided to go with something more humiliating. Itv was then, the ccmpany decided to eat bitter gourds in bulk and feed them to disappointing employees on a weekly basis, according to reports. The unusual form of punishment seems to have had a different result than what company bosses were hoping for. Instead of motivating them, the mere thought of having to eat bitter gourd in front of their peers pushed around 50% of employees to quit. Although article 88 of China\u2019s labor law states that \u201cIf any damage is caused to the employee, the employer shall be held liable for compensation,\u201d companies don\u2019t seem to bothered by that prospect, it seems.