Google to stop aspiring ISIS recruits, using anti-terrorist advertisements

By: |
Updated: September 9, 2016 6:24:43 PM

Google, the technology giant gets users anywhere they want to go online, but now it is working on redirecting potential ISIS recruits towards material that may change their minds.

google, isis, google isis, terrorism, islamic state, isis recruits, isis propaganda, tech news, isis google, jigsaw, new technologies, google news, world news, syria, iraq, google syriaGoogle-owned technology incubator Jigsaw, have been working for a while in protecting and deviating high-risk people from radical Islamist propaganda and instead direct them towards videos that discredit the ISIS ideas and views. (Source: Reuters)

Google, the technology giant gets users anywhere they want to go online, but now it is working on redirecting potential ISIS recruits towards material that may change their minds. Google-owned technology incubator Jigsaw, have been working for a while in protecting and deviating high-risk people from radical Islamist propaganda and instead direct them towards videos that discredit the ISIS ideas and views, WIRED reported. Jigsaw was earlier known as Google Ideas. It has developed a new program while working since last year and with it, plans to achieve something quite novel and big.

By using combinations of advertising algorithms in Google search and also YouTube video platform the program will try to target aspiring ISIS recruits and try to stop them from following ISIS into the apocalyptic world that they have created in the Middle east. The targeted advertising program is known as the ‘Redirect Method’ will launch in a new stage this month. Jigsaw after a lot of research found out words and phrases which people lured into the Islamic State usually search for, and using that Google plans to place advertising results which will contradict what they are searching for. The searches and videos will be both in Arabic and English. There are many insider clips available on Youtube like imams denouncing corruption of the religion, clips filmed inside the group itself in Syria and Iraq.

Yasmin Green, Jigsaw’s head of research and development told WIRED, “This came out of an observation that there’s a lot of online demand for ISIS material, but there are also a lot of credible organic voices online debunking their narratives.”

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Switch to Hindi Edition