Jun 20, 2025

Why is the Internet obsessed with the Labubu Trend - 6 Quick Facts

Somita

Labubu

The Toy That's Taken Over the Internet. Quirky, creepy, and cute, it has become a global sensation. But what exactly is it?

Source: twitter

What is it?

Labubu is a quirky toy character from Kasing Lung’s The Monsters series, produced by POP MART.

Source: twitter

Overnight Sensation

Though around since 2018, Labubu surged to global fame in early 2025. Viral hauls, unboxings, and the release of exclusive themed series created massive hype overnight.

Source: twitter

Collector Culture

Labubu comes in blind box collectibles—meaning you don’t know which version you’re getting, driving hype and trading among fans.

Source: twitter

Art or Trend?

Merch, fan art, keychains, and even tattoos—Labubu has become a pop culture symbol beyond its original toy form.

Source: twitter

Celebrity Adornments

BLACKPINK’s Lisa, Cardi B, Ananya Panday and many Kpop idols have embraced Labubu as a quirky fashion accessory, fueling its global trend status.

Source: twitter

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