The brand licensee of Nokia mobile phones, HMD, has released a new feature phone that carries its “dumbness” as a proud badge of honour.
The Boring Phone is the result of a joint partnership between Dutch brewing company Heineken, US brand and retail marketplace Bodega, and of course, the Finnish brand HMD.
The Boring Phone is actually based on the Nokia 2660 Flip.
The difference is that the Heineken version has a transparent casing and holographic stickers “reminiscent of mobile phones of the early 2000s.”
It supports 4G, though, it can only send and receive calls and text messages.
Modern-day frills from social media to internet browsing aren’t available on The Boring Phone. You do get “Snake”, a game that Nokia die-hards can recognise and attest to.
The feature phone has a 2.8-inch QVGA display on the inside and a 1.77-inch cover screen.
It has 128MB of internal storage which is further expandable through a micro-SD card. You get a VGA (0.3MP) camera in this feature phone.
The battery is a removable 1,450mAh promising a “week of standby time and up to 20 hours of talk time.” You also get FM radio and a headphone jack.
Unlike other mobile phones, you can’t go online or even an offline store to buy The Boring Phone.
Only 5,000 units will ever be produced and given away "to revellers around the world."