Online sales this Diwali season to grow 15% from last year
Online sales this Diwali season to grow 15% from last year
Oct 13, 2023
Girish Khurana
Indian small sellers expect at least a 15 per cent growth in online sales from the previous year’s festive season, stated a survey report by the consultancy firm Redseer
Indian small sellers expect at least a 15 per cent growth in online sales from the previous year’s festive season, stated a survey report by the consultancy firm Redseer
Despite modest sales growth on e-commerce platforms recently where only 40 per cent of the participants showed over 10 per cent growth, the anticipation for the festive season is high among the small sellers
Despite modest sales growth on e-commerce platforms recently where only 40 per cent of the participants showed over 10 per cent growth, the anticipation for the festive season is high among the small sellers
A median growth of 26 per cent in sales and a minimum 15 per cent growth from the previous year is expected by the sellers
A median growth of 26 per cent in sales and a minimum 15 per cent growth from the previous year is expected by the sellers
Businesses are willing to increase their spending on marketing by 15 per cent from the previous festive season
Businesses are willing to increase their spending on marketing by 15 per cent from the previous festive season
Businesses are willing to increase their ad spending by 50 per cent from the Business
Businesses are willing to increase their ad spending by 50 per cent from the Business
Smaller businesses plan to spend more on ads by 22 per cent from the previous year, and 75 per cent growth vs. business as usual
Smaller businesses plan to spend more on ads by 22 per cent from the previous year, and 75 per cent growth vs. business as usual
About 62 per cent of the businesses believe that the e-commerce platforms have made efforts to support businesses in festive season planning through tailored solutions
About 62 per cent of the businesses believe that the e-commerce platforms have made efforts to support businesses in festive season planning through tailored solutions
The e-commerce penetration rate is very low, roughly 2-3 per cent, with 1.5-2.5 million online sellers
The e-commerce penetration rate is very low, roughly 2-3 per cent, with 1.5-2.5 million online sellers
E-commerce penetration is likely to double to 5-6 per cent by 2027, reaching 5.5-6 million online sellers
E-commerce penetration is likely to double to 5-6 per cent by 2027, reaching 5.5-6 million online sellers