How to advertise your small business on a shoestring budget

Oct 19, 2023 Girish Khurana

Social Media Marketing

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Content Marketing

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Email Marketing

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Networking

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Leverage Online Directories

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Referral Program

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DIY Graphic Design

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Community Engagement

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Collaborations

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Customer Testimonials

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How to advertise your small business on a shoestring budget

How to advertise your small business on a shoestring budget

Social Media Marketing

Utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to create profiles for your business. Regularly post engaging content, interact with your audience, and use relevant hashtags to increase your reach

Utilize platforms like Facebook, Instagram, Twitter, and LinkedIn to create profiles for your business. Regularly post engaging content, interact with your audience, and use relevant hashtags to increase your reach

Content Marketing

Content Marketing

Start a blog on your website and create valuable, informative, and relevant content for your target audience. This not only helps with SEO but also positions you as an expert in your industry

Start a blog on your website and create valuable, informative, and relevant content for your target audience. This not only helps with SEO but also positions you as an expert in your industry

Email Marketing

Email Marketing

Build an email list of interested customers and send out newsletters and promotions. There are free or low-cost email marketing tools available for small businesses

Build an email list of interested customers and send out newsletters and promotions. There are free or low-cost email marketing tools available for small businesses

Networking

Networking

Attend local business events, join networking groups, and establish relationships with fellow entrepreneurs and potential customers

Attend local business events, join networking groups, and establish relationships with fellow entrepreneurs and potential customers

Leverage Online Directories

Leverage Online Directories

List your business on free online directories and review sites like Google My Business, Yelp, and Yellow Pages

List your business on free online directories and review sites like Google My Business, Yelp, and Yellow Pages

Referral Program

Referral Program

Encourage your existing customers to refer new customers to your business by offering incentives or discounts

Encourage your existing customers to refer new customers to your business by offering incentives or discounts

DIY Graphic Design

DIY Graphic Design

Use free or low-cost graphic design tools like Canva to create eye-catching visuals for your social media posts and marketing materials

Use free or low-cost graphic design tools like Canva to create eye-catching visuals for your social media posts and marketing materials

Community Engagement

Community Engagement

Get involved in your local community by sponsoring or participating in events, charity drives, or local festivals. This can help boost your brand's visibility

Get involved in your local community by sponsoring or participating in events, charity drives, or local festivals. This can help boost your brand's visibility

Collaborations

Collaborations

Partner with complementary local businesses to cross-promote each other. You can share each other's promotions or co-host events

Partner with complementary local businesses to cross-promote each other. You can share each other's promotions or co-host events

Customer Testimonials

Customer Testimonials

Showcase positive customer reviews and testimonials on your website and social media platforms. Word-of-mouth marketing can be very effective

Showcase positive customer reviews and testimonials on your website and social media platforms. Word-of-mouth marketing can be very effective