The story of maggi

Source: Wikipedia Jul 18, 2023 Malvika Choudhary

In the year 1884, Julius Maggi, conceived an idea that would bring about a revolutionary change in the culinary world.

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By 1900, Julius had registered his signature and various versions of his name in different typefaces across multiple countries.

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Recognizing the growing need for quick and nutritious meals, Julius Maggi developed a formula for a concentrated, flavor-packed soup mix that could be prepared in minutes.

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Right from its inception, Maggi products and promotional materials were instantly recognizable through their iconic color scheme of deep red, golden yellow, and black.

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In 1982, Nestlé, the renowned Swiss multinational, introduced Maggi noodles to the Indian market.

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This ingenious marketing campaign struck a chord with the Indian youth, who quickly embraced Maggi as their go-to comfort food.

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