May 17, 2024
In the world of business, stories of individuals rising from humble beginnings to create empires are both inspirational and moving. One such remarkable story is that of Raghunandan Srinivas Kamath, the visionary behind Naturals Ice Cream, a company valued at approximately Rs 400 crore.
Growing up, he assisted his father in the fruit business, a role that provided him with an invaluable understanding of fruits—an understanding that would later become crucial in his entrepreneurial journey.
Kamath’s foray into the ice cream business began on February 14, 1984. With just four workers and a handful of basic ingredients—fruit, milk, and sugar—he launched Naturals Ice Cream.
To attract customers, Kamath employed a clever strategy: he sold Pav Bhaji as the main dish, with ice cream as a side offering. This tactic worked brilliantly, drawing crowds who soon became fans of his ice cream.
The company’s unique selling proposition—ice cream made from natural ingredients without artificial flavoring—resonated with customers, setting it apart in a crowded market.