May 23, 2024
Areez Pirojshaw Khambatta, the visionary founder of the beloved beverage brand Rasna, passed away in Ahmedabad on November 19, 2022, at the age of 85 due to a cardiac arrest.
Areez Khambatta took over his father Phiroja Khambatta’s modest business and elevated it to new heights through his dedication and hard work. Under his leadership, Rasna expanded its presence to over 60 countries, becoming a staple in households worldwide.
His efforts were recognized with numerous awards, including the President of India’s Home Guard and Civil Defence Medal, the Paschimi Star, the Samarseva, and the Sangram Medals. He also received the National Citizen’s Award for Outstanding Contribution to Commerce from the President of India.
The company boasts nine manufacturing plants and a robust distribution network, including 26 depots across India, 200 super stockists, 5,000 stockists, and a 900-strong salesforce covering 1.6 million outlets.
Rasna has garnered numerous accolades, including the Superior Taste Award 2008 from The International Taste and Quality Institute, Belgium, Cannes Lions London, Monde Selection Award, Master Brand The World Brand Congress Award, and ITQI Superior Taste and Quality Award.