From Faasos to Ovenstory: How two IIM alumni built Rebel Foods, the world’s largest internet restaurant company with 1.4 billion valuation

Over the past two years, two remarkable entrepreneurs, Jaydeep Barman and Kallol Banerjee, have revolutionized the Indian food industry with their internet-based restaurant venture.

It all began in 2011 when they founded Fasos in Pune, initially focusing on selling rolls. However, they soon realized that relying solely on rolls might not be sustainable for substantial profits.

They realized that successful food brands are usually associated with a specific cuisine; for instance, McDonald’s is known for burgers, KFC for fried chicken, and Domino’s for pizza. So, they decided to rebrand their pizza venture as Oven Story, and this simple change led to an instant boost in sales.

With a valuation of 1.4 billion and over 450 cloud kitchens in multiple countries, the company stands as a testament to the power of combining culinary expertise with technology.

In 2015, Rebel Foods (formerly Faasos) entered the cloud kitchen business, leveraging its existing kitchen infrastructure while expanding its online presence.

As Rebel Foods continues to redefine the restaurant industry, Jaydeep Barman’s vision has opened doors for countless entrepreneurs seeking to explore the world of cloud kitchens.