Did you know your childhood rivals Nataraj and Apsara pencils were actually from the same brand? Know how three friends started Hindustan Pencil Ltd

May 20, 2024 Anita Santosh

Nataraj and Apsara pencils evoke cherished memories from every Indian’s childhood.

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In 1958, three friends—Babubhai Sanghvi, Ramnath Mehra, and Mansookani—founded Hindustan Pencils Ltd.

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They learned pencil-making in Germany and launched Nataraj pencils, creating a legacy.

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Hindustan Pencils Ltd. controls 60% of the market, with Nataraj and Apsara loved globally.

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Produces over 8.5 million pencils daily, along with millions of sharpeners, erasers, and pens.

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Nataraj symbolizes resilience and affordability, while Apsara represents premium quality.

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The Sanghvi family continues to lead Hindustan Pencils, adapting to market changes and technological advances.

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