Influence of AI seems to be impacting different sectors, due to the entrance of MNCs in the landscape.

In May, 2023, Google launched its AI-based Search experience, and on August 31, 2023, it became available in India and Japan.

Google Blog stated that Generative AI in Search feature enables understanding of a topic.

This feature can facilitate shopping experiences, using Google’s Shopping Graph.

Benefits of Generative AI for search engines are ChatGPT helping businesses, among others.

Google’s SGE experience provides users with upgraded data.

Questions have been asked around Generative AI’s impact on organic traffic.

After Google launched its AI assistant, the company’s stock value sustained a seven percent fall.

The global Generative AI market is expected to clock $191.8 billion by 2032.

In terms of market occupancy, North America held the highest market percentage in 2022.

In the future, Generative AI is expected to add updates to the SEO environment.

Overall, a Generative AI-backed search engine can help find human-based trends.