Before he became the internet’s most expressive man without saying a word, Khabane “Khaby” Lame was just another factory worker who lost his job during the COVID-19 lockdown. With time on his hands and a phone in front of him, he started posting simple reaction videos and dance clips. The formula clicked and the internet followed. Years later, Khaby has turned that quiet charm into global dominance, becoming the most-followed creator on TikTok.
True to his on-screen style, Khaby has also been making moves off camera without much noise. Back in 2022, his manager Alessandro Riggio revealed that Khaby was earning as much as $750,000 per TikTok post. Now, those understated business decisions have paid off in a big way. His latest decision on the business side has now helped him reel in a nearly $1 billion paycheck, expanding his earnings on a scale unlike before.
World’s biggest TikToker Khaby Lame bags a nearly $1 billion deal
According to the Daily Mail and LadBible, a US-listed company called Rich Sparkle Holdings recently announced that it had bought an entity called Step Distinctive Limited for $975 million. It is the core company associated with the most-followed TikToker of all time.
Thanks to this deal, Lame will now be able to invest even more funds in building his brand. As per LadBible, Khaby is expected to become a “controlling shareholder,” thereby churning out a worthwhile deal for him.
As part of the nearly $1 billion deal, something called ‘AI Digital Twin Integration’ has helped Khaby “‘authorise the use of his Face ID, Voice ID, and behavioral models for AI Digital Twin development.” And so, it makes way for “multilingual, multi-version content production” and also “cross-time-zone, long-duration virtual livestream commerce,” as per LadBible.
While more official information has yet to be confirmed, these aforementioned details suggest that an AI version of Khaby Lame may be on the horizon. The content creator had already unlocked an identity unlike any other without even saying a word, and now it seems as if he’s all set to make the most of his AI likeness to cash in on.
In a press release published earlier this month, Rich Sparkle said, “This is not just an equity acquisition, but a revolution in the global content e-commerce model. We will perfectly combine Khaby Lame’s global influence with the ‘industrialised e-commerce operational capabilities 小楊哥 team in the Chinese market. This combination of ‘US-listed company platform + top global content IP + ultimate supply chain’ will create unprecedented value for shareholders.”
By leveraging Khaby Lame’s global appeal, Rich Sparkle plans on building a sustainable, high-growth global content e-commerce ecosystem. As per the press release, the company will also take over the TikTok star’s content planning, traffic placement, TikTok store operations and supply chain fulfillment.
Khaby Lame earnings and net worth
Although a clear picture of the TikToker’s net worth is not officially available, he landed on the 10th spot of the Forbes Top Creators list in August 2025.
After owning up to his world-famous status for his spoofs and hot takes on ludicrous, yet viral, trends, the Senegalese-Italian influencer bagged millions for deals with brands like Hugo Boss, numerous Hollywood studios and crypto exchange Binance. As per Forbes, the 10t-highest-earning creator of 2025 earned $20 million.