Widex launches DREAM CIC MICRO hearing aid

Donates hearing aids to underprivileged children from Josh Foundation worth Rs 4.50 lakhs

Donates hearing aids to underprivileged children from Josh Foundation worth Rs 4.50 lakhs

(L-R) Bhupendra Chaudhary, MD Widex India, Shakeel Rizvi, Lene Bulow and Jesper Andersen, Senior VP Widex

Widex India (100 per cent subsidiary of Widex-Denmark), recently launched its new ultra-small DREAM CIC MICRO hearing aids. Jesper Funding Andersen, Senior VP for Global Sales and Marketing, Widex unveiled the new product at a launch ceremony held in Mumbai. The company also donated the hearing aids to the underprivileged children from Josh Foundation, Mumbai worth Rs 4.50 lakhs. Widex is the largest supplier of digital hearing aid devices in India.

Since its launch in May 2013, the DREAM family of advance hearing aids from Widex has set a new standard in hearing aid performance, said Shakeel H Rizvi, Head Marketing, Widex India. By dramatically increasing the input range and maintaining the fidelity of all sounds entering the hearing aid, DREAM gives users incredibly rich and detailed sound. And now a recent trail of hearing aid users confirms that DREAM significantly helps in improving speech perception among hearing aid users, particularly in noise. DREAM also has less battery drain; a recent comparison test of high-end hearing aids showed that DREAM had the longest battery life when streaming.

Bhupendra Chaudhary, MD and CEO, Widex India said, “The new ultra-small DREAM CIC MICRO from Widex is the perfect choice for hearing aid users, looking for a discreet solution that does not compromise on sound. Built on the successful TRUE ISP platform, which is a proven performer, the CIC MICRO provides outstanding sound quality, particularly in difficult listening situations. The new ultra-small micro CIC from Widex is a welcome addition to the discreet segment. Using the latest advanced technology that makes the DREAM family such a success, the CIC MICRO proves that all good things come in small packages.

Chaudhary stated, “We know that many hearing aid users are concerned about the size and looks of their hearing aids. One recent study in the US revealed that over 80 per cent of users would prefer to wear a hearing aid that is small, discreet and almost invisible. With that in mind, we have developed the new CIC MICRO to look as invisible as possible. It is one of the smallest Completely-in-canal (CIC) models on the market; it’s even up to 30 per cent smaller than our own current CIC hearing aids. But small size doesn’t means ‘small sound. The CIC Micro uses Technology that has been proven to provide outstanding sound. So having difficulties hearing in noisy situations such as restaurants or at sporting events is a thing of the past if you are wearing the CIC Micro.” “The new product is easy to use, requiring no adjustment –after your fitting, you simply turn it on and forget that it is even there. And if you are using hearing aids for the first time, then the special Personal Acclimatisation feature in the CIC MICRO makes it easy to adapt to new sound. The product is available in four prices with different performance levels. Dream 440 Micro CIC at Rs 250,000; Dream 330 Micro CIC at Rs 165, 000; Dream 220 Micro CIC – Rs 105,000 and Dream 110 Micro CIC – Rs 55,000,” he further informed.

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First published on: 11-12-2014 at 15:00 IST