Indian national cricket team captain Virat Kohli struck a Rs 100 crore deal with PUMA and became the first sportsman in the country to seal such a deal. The skipper has reportedly signed a 8 year deal with PUMA and has become a global brand ambassador of the famous lifestyle brand. Kohli has risen both on and off the field in his career and has now joined the league of Usain Bolt and Thierry Henry. Signing a Rs 100 cr deal with a single brand has happened for the first time in India for any sports person. On February 18, Virat Kohli through a twitter post video revealed that he is soon going to reveal a big secret. He wrote “Tomorrow. The big day. Secret revealed. Ready? #Forever”.
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Watch his twitter post video here-
— Virat Kohli (@imVkohli) February 18, 2017
After waiting for almost a day Kohli finally took it to twitter and revealed his secret through yet another post. He wrote- “A new era begins now. With @PUMA. #Forever #ForeverFaster.”
— Virat Kohli (@imVkohli) February 19, 2017
“It’s a privilege to be part of a great list of athletes that Puma has. Not just today’s icons like Usain Bolt but also the brand’s rich history with Pele, Maradona, Thierry Henry and others”, the 28-year-old skipper told the Times of India in a conversation. Kohli will work Puma for the markets like UK, South Africa, Australia and the Middle East and “wherever Cricket is relevant”. He said, “Both Puma and I are committed to a long-term partnership. I am impressed by the way Puma has gained popularity and market leadership in India in a short period of time.”
Before PUMA the Indian skipper was endorsing its rival brand Adidas, the deal for which terminated at the end of 2016. Virat Kohli is now all set for the better part of his career, both with the deal and the captaincy of the Indian Cricket team.