After ruling over the cricket pitch with her bat, Indian women cricket team’s ODI vice-captain Smriti Mandhana has stepped in the ad world with a bang. The opening batsman of Indian Women’s Cricket Team has been roped in as the brand ambassador of the European footwear brand Bata’s vertical Power. As per an official statement, Smriti Mandhana will be seen promoting Power’s latest range from this month itself. “Smriti is undeniably one of the most talented sports personalities and a strong role model for all youngsters. We are honoured to have Smriti who has brought such glory to our country, as the face of brand POWER. Together, we hope to inspire and motivate young Indians, to start an active and healthy lifestyle. Our goal is to provide excellent value to our customers and succeed as India’s leading athletic and sport-lifestyle footwear brand,” said Sandeep Kataria, Country Manager, Bata India.
Stating the reason behind choosing Mandhana as the brand ambassador, the footwear giant stated that Mandhana ‘personifies confidence and possesses a very pleasing personality’ along with an ability to ‘change the game’. “I have been playing and loving cricket from a very young age. However, even till date, every day is a new game. In the sense that there is a new challenge and along with it a fresh opportunity of achieving new milestone. When I was approached for POWER, the first thing that clicked was their vision to enable more and more young Indians onto a path of fitness. Any brand that fuels an active lifestyle in today’s world and helps people to overcome their inertia to start on a personal path to fitness, is a brand that I would love to partner with. It is a great privilege to be the brand ambassador for POWER as it truly reflects my personal style and values.” said Mandhana, on her association with Bata.
Mandhana, who is currently on the tour of South Africa, guided the Indian team to victory slamming a quickfire 135 on Wednesday. Mandhana’s ton helped India hammer South Africa by 178 runs and take an unassailable 2-0 lead in the three-match One-day International series. It is worth mentioning that Mandhana’s unbeaten ton against West Indies in the ICC Women’s World Cup shot her to fame.