Run-machine Virat Kohli’s brand value flings 25 per cent; second Indian celebrity after Shah Rukh Khan

By: |
Updated: Feb 18, 2017 5:56 PM

While the run-machine is highly applauded for his back to back centuries and victories, Kohli has now become the second Indian celebrity in terms of brand value.

Virat Kohli, Indian Captain, Kohli Brand Value, Cricket, Duff & Phelps Report, Shah Rukh Khan, Test Cricket, One Day Cricket, Kohli NewsWhile the run-machine is highly applauded for his back to back centuries and victories, Kohli has now become the second Indian celebrity in terms of brand value. (Source: PTI)

Indian cricket team’s skipper Virat Kohli has bagged yet another feather in his cap. While the run-machine is highly applauded for his back to back centuries and victories, Kohli has now become the second Indian celebrity in terms of brand value. As per a Time Now report, Kohli has surpassed other celebrities of the country and splurged his brand value as high as 25 per cent to $92 million. He now stands second to king of Bollywood Shah Rukh Khan’s value of $131 million.

After proving his mettle as a batsman and captain in every format of the game, the most stylish cricketer has become an idol and heartthrob for the cricketing fans, not just in India but across the globe. In a report published by Duff & Phelps in 2016 crowned Kohli No 2 in the list of India’s most valued celebrity brand with a valuation of $92 million. The report also said that the value is speculated to splurge in the year to come.

You might also want to see this:

Recently, Kohli has bagged another achievement by hitting double centuries in four consecutive series over the past six months. He has been one of India’s highest test run getters in the year 2016-17. As per the report, Kohli endorses for more than 20 brands and it is further expected to increase if he manages to take over Australia’s Steve Smith and splurge top in ICC test rankings. Current Kohli stands as top batman in the ICC ranking of T20 batsmen. Many brand analysts there could also come a time when Kohli will overtake everyone to be the most expensive brand ambassador of the country.

Recently, Kohli had also revealed that he will show his complete life story in a music video. Kohli shared an image of his in dashing look wearing headphones on his official twitter account to make this announcement. His tweet read as, “As promised, tomorrow I will show you the complete video of my life story on https://muveacoustics.com . #InsideIsEverything #SoundThatInspires.”

Get live Stock Prices from BSE, NSE, US Market and latest NAV, portfolio of Mutual Funds, Check out latest IPO News, Best Performing IPOs, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Financial Express is now on Telegram. Click here to join our channel and stay updated with the latest Biz news and updates.

Next Stories
1Ban Ki-moon asked to act on complaint against Beijing Games
2PCB postpones PSL after three more cricketers test positive for COVID-19
3India vs England, 4th Test: Pitch looks very similar to last Test, says Joe Root