Sindhustan Humaara: From Rs 2 crore to brand endorsements, rewards await PV Sindhu

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Updated: August 20, 2016 11:48:44 AM

While Twitterati celebrates her for her performance, her victory is lauded by gifts from state governments to advertisements.

sindhu-reu-LTelangana government has announced a cash reward of Rs 1 crore while Badminton Association Of India will confer her with Rs 50 lakh and Rs 10 lakh for coach Gopichand. (Reuters)

PV Sindhu became India’s first woman to win a silver medal at the Rio Olympics 2016. Sindhu created history on Friday with a breathtaking match that got the entire country on their toes. The 21-year old badminton ace united billions with her match as she competed with Spain’s Carolina Marin. The latter triumphed with 19-21, 21-12, 21-15 score card and tears of happiness in her eyes.

Amul advertisements known for taking a take on political events and other routine activities shared an ad on Saturday terming Sindhu’s performance as Sindhustan Humaara. While Twitterati celebrates her performance, her victory is lauded by gifts from state governments to advertisements.

amul

Awards and gifts in various forms await the arrival of the badminton ace. While V Chamundeshwarnath, president of Hyderabad District Badminton Association will gift a BMW to Sindhu, cricketer Sachin Tendulkar is likely to handover a Beemer to Sindhu in September. Delhi government will also honor her with a reward of Rs 2 crore.

Telangana government has announced a cash reward of Rs 1 crore while Badminton Association Of India will confer her with Rs 50 lakh and Rs 10 lakh for coach Gopichand.

The Madhya Pradesh government has also announced a reward of Rs 50 lakh for the badminton star. A Vijaywada-based jewellery showroom chain will sign up Sindhu as their brand ambassador. Many real estate developers are likely to take her up as the face of their brand.

Telangana IT Minister K T Rama Rao said Friday evening that the government will make all arrangements to accord a glittering reception to Sindhu when she returns from Rio. “Our Telugu daughter has brought glory to the country. We are all proud of her. We will organize a grand welcome for her,’’ Rama Rao said.

The 21-year old Sindhu might have not won a gold for the country but the fact that India’s flag stood on the podium of Rio Olympics because of a woman, is no less a reason for celebration. Well done, Sindhu!

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