Broadcaster Sony Pictures Networks India (SPN) is expecting the tenth season of IPL best among that the league ever had in term of advertisement revenue with already signing up 11 sponsors including Amazon and mobile handset maker Vivo.
Broadcaster Sony Pictures Networks India (SPN) is expecting the tenth season of Indian Premier League (IPL) to be the best in terms of advertisement revenue as it has already signed 11 sponsors including some big names like Amazon and mobile handset maker Vivo. The official broadcast partner of IPL is targeting over Rs 1,200 crore advertisement revenue from the tenth season and is confident to achieve it with getting more number of sponsors this year than the last edition of the T20 league. SPN has signed E-commerce major Amazon, mobile handset maker Vivo and telecom giant Vodafone as the presenting sponsors, while Ceat, wire-maker Polycab, Yamaha Motorcycles, Vimal Pan Masala, MakeMytrip, Parle Agro’s Frooti, Voltas and Yes Bank are associate sponsors signed up so far. Elated over the interest of sponsors, SPN President, Network Sales and International Business, Rohit Gupta told PTI that last year they had 12 sponsors and this year they have already got 11. “We still have over a month to go, so we will obviously cross 12 this time, which would probably be one of the best seasons that IPL has ever had,” Rohit added.
The tenth season of IPL will kick off on April 5 and the final will be played on May 21. Talking about the advertising rates in the season, Rohit said they took a 10 percent increase this year over last year. He also said that last year’s revenue was slightly higher than Rs 1,100 crore and a 10 percent increase is what they were looking for this year.
Sharing the sponsorship packages, he said they are between Rs 5.65 lakh to Rs 5.75 lakh per 10 seconds. However, there is a difference in rates for high definition (HD) and standard definition (SD) channels. For HD channel, the spot rates for other advertisers are Rs 6 lakh per 10 seconds, while the same for SD channels is Rs 2 lakh, he added.
Commenting on advertisement inventories, he said as of now 70 per cent have been sold out and “in the next 10 days we will get around 80-85 per cent”. When asked whether demonetisation has any impact on advertisers’ response to IPL, he replied in negative and said: “All the brands which were in IPL earlier have come back and these are from next year budgets because it starts in April.”
“Also, whenever the economy is a little tough, trophies like IPL do better because there is no risk involved in the investment on IPL because you know its going to do well, you know the kind of reach it is going to get,” he added.
The IPL fever has already hit the nation with its auction on February 20 in which a total of 66 players were sold from the final list of 352 with Ben Stokes emerging as the most expensive player signed by Rising Pune Supergiants for Rs. 14.5 Crores.