It will be a very different kind of first serve at this year’s Wimbledon tennis championship as English wine is offered to fans for the first time in the tournament’s 138-year history.
The chosen wine for the two-week championships, which opened here today, is a white Pinot Gris 2014 from the Bolney estate in East Sussex.
Dry, fresh and aromatic, it has been chosen for fans attending the event as “a perfect match” for strawberries and cream.
It will be served at catering outlets and hospitality areas throughout the 2015 tournament, The Guardian reported.
“We are so proud that our Pinot Gris has been selected to be served in the Wimbledon boxes this year. Being such a quintessentially English institution, it only seems right that English wine is being served.”
“To us, it shows how the quality and reputation of English wine has improved in recent years,” said Sam Linter, managing director and lead winemaker at the Bolney wine estate.
English wine producers have struggled in the past with an inconsistent climate and higher production costs than continental rivals.
But UK vineyards last year enjoyed a long, warm spring and summer, bringing high-quality grapes in large volumes.
“English wines really are on an upward trajectory. As volumes continue to grow, so will our efforts to develop markets both here and abroad,” said Julia Trustram Eve, marketing director of the Englishu00a0Wine Producers trade body.