In a major announcement, Board of Cricket Control in India (BCCI) has confirmed Oppo as its new sponsor on Tuesday morning. Oppo will replace Star on India’s jersey after the latter’s contract ran out. BCCI had released tender asking for bids and has now confirmed Oppo as the new sponsor.
The deal will start from April 2017 and Oppo mobiles will be Indian team’s new sponsor for a period of 5 years. However, since India is not scheduled to play any international match in April and May due to IPL, fans may get to see new jersey’s in the ICC Champions Trophy scheduled to begin in June.
The new deal means the jerseys of India’s senior team, Under-19 team, India-A team and also of the India’s women team will have the Oppo written on them instead of Star from now on. When BCCI passed the tender, it was expecting the highest bid to be of over Rs 500 Crore, but the new deal was signed for Rs 1079 Crores which is five times more than the previous deal. BCCI CEO Rahul Johri confirmed that while nine companies had bought the tender, only two of them turned up for bidding.
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Star India had already confirmed not to continue with the sponsorship of Indian cricket team post 31st March 2017 due to the uncertain condition because of BCCI’s problems with International Cricket Council over the distribution of revenue. This news was confirmed by Star India’s CEO Uday Shankar. The Star television network had become the official sponsor of the Indian team in December 2013 for a period of three years starting on January 1, 2014, to March 31, 2017. It currently holds the media rights for the matches of the Indian team till March 2018 including the online rights which belong to Hotstar.
— BCCI (@BCCI) March 7, 2017
In next five years, India is scheduled to play a total of 259 international matches which includes 238 bilateral matches and 21 across ICC tournaments. In this period, India will take part in some major ICC tournaments like ICC Champions Trophy in June 2017, 2019 ICC World Cup, 2020 ICC World T20, and 2021 ICC Champions Trophy.