Be the sparkle, with SBI Card’s #ApnepanWaaliDiwali

Updated: Oct 31, 2020 11:21 AM

Customers can avail SBI Card EMI at 84,500 merchants and in 1.3 lakh stores. Shoppers can avail EMI at no extra cost across 14 brands in electronics & mobiles categories and more. Read here...

SBi Cards, deepawali, ApnepanWaaliDiwali, SBI Card EMI, sbi card Deepavali offerThis Diwali 2020 celebrate #ApnepanWaaliDiwali

This year, Diwali will be all about celebrating that spirit of togetherness and cherishing the real feelings behind the festival, of touching people with acts of kindness and thoughtfulness.

With less distractions around us, especially for millennials, it has been a time to slow down and nourish our bonds with people who matter. SBI Card’s campaign #ApnepanWaaliDiwali celebrates this sentiment of togetherness during the festive season. This time, it will be Diwali with a difference, as unlike previous years, there will be limited family gatherings and playing-card-parties. However, the spirit of celebration and gifting can carry on unabated, as we shower people around us with love and appreciation.

Today, when relationships are becoming transactional, SBI Card campaign gives a key messaging that Diwali is the perfect occasion to step out of the boundaries of our inner circle and share some love & care along with our gifts. The heartwarming film from SBI Card, by showing the emotional connection between a driver and his employers, puts forward this spirit of celebrating togetherness and cherishing relationships by touching the lives of those around us.


The film inspires us to show appreciation and #BeTheSparkle for those who have touched our lives, whether it’s the domestic help, drivers, guards, teachers, doctors and near and dear ones, taking gifts beyond just a token gesture. As we build connections, you can enjoy an #ApnepanWaaliDiwali with over 1000 attractive offers across 2000+ cities.

Customers can avail SBI Card EMI at 84,500 merchants and in 1.3 lakh stores. Shoppers can avail EMI at no extra cost across 14 brands in electronics & mobiles categories. The Deepavali offer allows you to choose offers across fashion & lifestyle, electronics, mobiles, jewellery, department stores, dining, travel and online marketplaces. Some key national partners for SBI Card are Pantaloons, Brand Factory, Fabindia, Homecentre, Easybuy, AJIO, LG, Samsung Mobile, Croma, Lloyds, More Hypermarket, More Supermarket, Star Bazaar, Grofers, Caratlane, Kalyans, Joyalukkas, Reliance Jewels, Amazon, Tata Cliq, Makemytrip and Swiggy. For more details on Cashback offers, visit sbicard.com/Diwali.

SBi Cards, deepawali, ApnepanWaaliDiwali, SBI Card EMI, sbi card Deepavali offer

It’s time to diminish the darkness by lighting the lamp this #ApnepanWaaliDiwali and #BeTheSparkle in the lives of our near and dear ones, by showing them that we care. SBI Card empowers one to celebrate Diwali in the most special way, be it together or distant.

(This article is sponsored by SBI Card.)

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