Four states, one spa

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Updated: July 02, 2015 11:11 AM

Spa by JW in the recently opened JW Marriott Mumbai Sahar is the first in Asia Pacific and the second in the world. Based on the core concepts of Calm, Indulge, Invigorate and Renew, the spa has many unique features which will be replicated in all upcoming JW Marriott properties By Sudipta Dev

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Spa by JW in the recently opened JW Marriott Mumbai Sahar is the first in Asia Pacific and the second in the world. Based on the core concepts of Calm, Indulge, Invigorate and Renew, the spa has many unique features which will be replicated in all upcoming JW Marriott properties By Sudipta Dev

Spa by JW at JW Marriott Mumbai Sahar offers the JW brand promise while at the same time reinventing the spa experience with its core concepts of Calm, Indulge, Invigorate and Renew. This is the second Spa by JW to be opened worldwide, after JW Marriott Houston Downtown in the end of last year.

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“The concept only came up in mid 2014 though it had been in the process for sometime. It was conceptualised by a team of Marriott International  global spa directors who did a lot of survey on what guests want and what today’s clients are looking for. What they found was that people were busy, were gadget focused, restless, and they wanted something quick and non-confusing,” says Mahima Sharma, director of spa, JW Marriott Mumbai Sahar.

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The name itself Spa by JW conveys that the spa belongs to the hotel brand – it is not outsourced. According to Sharma it is a simple spa concept, with certain USPs without which it cannot be called Spa by JW. Any new JW which will open now will have Spa by JW. “While it is not certain that the existing JWs will incorporate Spa by JW as it depends on the owners, all new properties will have this spa,” informs Sharma.

Four benefit states

The concept of Spa by JW revolves around the four benefit states – Calm, Indulge, Invigorate and Renew. For instance, someone who has come from a holiday wants to ‘Invigorate’ before going back to work, treatments will include usage of ginger oil, etc. ‘Calm’ is all calming treatments, while ‘Indulge’ includes pampering treatments which are luxurious or long duration. ‘Renew’ includes detoxifying treatments which will result in sweating leading to detoxification. “The entire spa menu is divided into four parts based on these concepts. All the treatments come under these four categories. When a guest comes to the spa we ask him/her what he/she wants to feel at the end of the treatment,” says Sharma.

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The treatments include both Western and Ayurvedic styles. The Ayurvedic treatments mostly fall under Invigorate category. There are two techniques followed under Western treatments – Swedish and deep tissue technique. “While deep tissue is a hard pressure technique, Swedish is medium. The difference in the oil used for these treatments specifies whether they are under Calm, Invigorate, Indulge or Renew,” informs Sharma. She adds, “If a guest is going for work after the treatment then Invigorate works best. I will give an oil or treatment that will relax him/ her but keep the mood uplifted. If a guest has been stressed or got less sleep then he/she needs to detoxify, and accordingly I will suggest treatments.”

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The spa menu offers a wide range of facials, body treatments, body wraps including natural marine body wrap. Facials range from firming to brightening to anti-ageing, etc. Mild impurity extractor machines are also used, which have a healing impact. There is also a signature treatment in the menu, it is called Signature Spa by JW and has been designed with spa trainers in-house. It is a combination of Thai and deep tissue massage. “Initially for 20-25 minutes we only do stretching and dry pressing. This is followed by 60 minutes of dry massage. It is a 90 minutes treatment and shorter duration is not available,” informs Sharma.

Unique features

The unique treatments include Express Treatment Pods, which have fusion chairs specially designed for Marriott International by Living Earthcraft based in the US. “This chair was designed in such a way to look at the comfort taking into account all the five senses. There is music, relaxing visuals, thermal energy heats up the chair, it is adjustable to body height, weight. Someone who is wearing a blazer or high heels can just get into the chair, get a nice massage and move out. People do not have the time to take a shower but they want to relax and get a treatment. The chair is ideal for that,” states Sharma, adding that, they have two such state-of-the-art chairs. Express Treatments are from 12 minutes to 40 minutes. These chairs are not there in any other spa in the country, and maybe even APAC, reminds Sharma.

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The Spa Lounge is another unique feature of Spa by JW. All guests staying in the hotel have access to the Spa Lounge, where they can relax, sit, read, or work on their laptop. “If someone is getting a treatment done, an accompanying relative or friend can wait at the Spa Lounge,” mentions Sharma, pointing out that there is Wi-Fi, noise cancelling headphones available.

Spa by JW also has an experiential retail section. On sale are Aromatherapy Associates’ body and face products which are organic and based on pure essential oils. Yoga mats, eye pillows, exclusive teas, are all retailed which go along the four benefit states. The ambience of the spa  is inviting and informal. The design is subtle, the colours neutral, a lot of marble and wood has been used. Even the seating is circular or semi circular. There is also a pre and post treatment area.  The wet areas in the spa include steam, sauna and jacuzzi. There are seven treatment rooms out of which two are suites – a couple and a single room, with showers. Five are dry treatment rooms

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“The couple suite has a private jacuzzi as well. We make jacuzzi baths like rose bath, aromatherapy bath and other different kinds of bath,” states Sharma. Spa by JW will also introduce spa membership. Members pay a particular fee for eight / 12 or 14 months, which gives them access to Spa Lounge, unlimited access to steam, sauna and jacuzzi and certain number of treatments in a month. They also get discounts on F&B in the hotel and other benefit vouchers.

Most of the therapists are from Bhutan though there are some locals as well. They have been given extensive training by Aromatherapy Associates, external specialists and internal Marriott trainers.

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