Indian investors’ gold demand increased 73% in 2025
Gold demand decreased by 11% in 2025, but Indian households hold over $6 trillion worth of gold. In Q4, overall demand was down 9%, with a 23% decline in jewellery demand and a 26% increase in investment demand due to rising gold prices. The WGC report highlighted the popularity of digital gold purchases and the positive impact of pension funds on gold investment.