India to toast new year on a cocktail high: Over 50% prefer cocktails; innovative flavours
Cocktails are bridging cultural gaps with their diverse and experimental flavors, gaining popularity in India among curious and adventurous drinkers. The trend is shifting towards cocktails over beer, with a rise in AI-driven recommendations. By 2025, fermented ingredients and a sustainable approach will dominate the cocktail scene, while the human touch of bartenders remains irreplaceable.