The Diet Coke bottleneck: Why lack of aluminum cans is throttling a Rs 50 billion brand
The ongoing geopolitical conflict in the Gulf region has caused disruptions in shipping routes, leading to a shortage of aluminium, which is used to make beverage cans. This has affected the supply of Diet Coke in India, as it is almost entirely sold in cans. Despite strong demand, retailers are facing delayed orders and rationed supplies.