IPL 17 advertising witnesses 59% increase in categories and 38% rise in advertisers
The latest IPL season witnessed a 59% rise in advertising categories and a 38% increase in advertisers. Ecom-Gaming and Food & Beverage were the top advertising categories, with Parle Products and Sporta Technologies being among the top advertisers. The season also saw the introduction of 37 new categories and 94 new brands, showcasing the strategic use of the IPL platform by advertisers.