Brand Wagon

Asian children as spenders

Children might not have a lot or any money to spend but that does not prevent them from being consumers.

brands, children, china, india News

Poha in China with TATA AIG

TATA AIG opts for the simple treatment of preemptive measures before travelling internationally to call attention to its travel insurance offering.

poha, china News

Creating impact through content

Social media marketing has always been about embracing the future and serving internet users with what serves them the best.

social media, digital media News

‘The Happiness Hypothesis had a great impact on me’: Ahmed Aftab Naqvi, CEO & Co-founder, Gozoop

It would be unfair if I did not mention The Happiness Hypothesis by Jonathan Haidt, he says.

Ahmed Aftab Naqvi, Gozoop News

‘Branded content, the term, is getting a bad reputation’: Hosi Simon, CEO, Vice Asia Pacific

Hosi Simon speaks with BrandWagon’s Shinmin Bali about content creation for the youth, the company’s growth ambition and looking beyond metros.

Hosi Simon, Vice Asia Pacific News

Brands and endorsers: When the going gets tough

BrandWagon gets two experts to share their thoughts on what happens when endorsers express their views about social issues and the brand suffers a rub-off effect despite not partaking in it.

N Chandramouli,, brands News

Around the world

T-Mobile and Sprint have finally reached the $26.5 billion merger agreement after two previous failed attempts.

T-Mobile, Sprint News

‘Saturdays are for self-development’: Hiren Gada, CEO & CFO, Shemaroo Entertainment

My weekend starts with an hour of yoga early in the morning, he says.

Shemaroo Entertainment, lifestyle News

Bisleri Fonzo’s fizzy summer entry

Fonzo’s launch ad looks to put a foot in the door of the soft drinks category with a dramatic ad film.

bisleri, Fonzo, bisleri fonzo, advertisement, ad film, ads, drinks, fruity, frooty, fruity drinks, fruit, juice News

In-store AI: The imperative need

The rapid pace of innovation in the e-commerce sector propelled by the trend ‘bricks to clicks’ is increasingly shifting consumers to online shopping. A major disadvantage for offline retail store

alibaba, artificial intelligence, fashion, fashion AI, tech News

‘I am very particular about my time’: Javier Sotomayor, MD, Cinépolis India

I love that my job brings learning, challenges and opportunities every day. The other aspect that I love is to be surrounded by young and dynamic individuals, who are passionate about their work.

Cinepolis, cinepolis india, Javier sotomayor News

The making of an intelligent store

AI can help offline retailers catch up with agile and data-driven online players through accurate insights about store performance.

alibaba, artificial intelligence, fashion, fashion AI, tech News

More than just noodles

CG Corp Global, makers of Wai Wai noodles, looks to reinvent the noodle category with its QSR foray in India.

wai wai, wai wai city, noodles, FMCG, instant noodles News

‘We reach and engage with every sports fan’: Ramesh Kumar, VP — Head, ESPN India and South Asia

In a country where cricket is a religion, ESPNcricinfo, which celebrated its silver jubilee recently, has made several efforts over the years to bring the sport closer to fans across the country.

IPL, indian premier league, ESPN, SONY, cricket, sports sports news, sports channel, ESPNcricinfo News

‘I dream of a horseback safari in Botswana’: Sumanto Chattopadhyay, Chairman and CCO, Soho Square

Here’s Looking at Euclid: A Surprising Excursion through the Astonishing World of Math. Believe it or not, I have a master’s degree in mathematics. I am revisiting the subject after a long spell t

Soho Square, Sumanto Chattopadhyay, MATH, MATHEMATICS, BOOK, News

Global creative review for Ford

After Volkswagen decided to review its global creative duties recently, Ford Motor Company is also treading a similar path and has initiated a creative review process in an aim to boost its marketing

Ford, Volkswagen, ford motor, WPP, martin sorrell, GTB, global team blue, jim hackett, j walter thompson, auto, auto news

The power of contextual analytics

The retail environment is undergoing a significant change with the proliferation of e-commerce, emergence of new digital channels, innovative payment platforms, etc.

retail, blogger, digital payment, ecommerce, payment platforms, epayment, digital pay, online shopping, online News

Martin Sorrell departs from WPP

The 73 year-old founder of the advertising behemoth decided to step down immediately after the so-called investigations, regarding personal misconduct and misuse of company assets, concluded.

Martin Sorrell,  WPP employees, Roberto Quarta, WPP agency Wunderman, Starbucks, Volkswagen News

The era of the algorithm economy

As big data takes precedence in curating a marketing strategy, it is important for enterprises to stay cautious while venturing into the journey of data and algorithm strategy development

algorithm economy, AXA, FMCG brand, SKU, Etisalat, mobily, American Express,  advanced machine learning algorithms News

A heartwarming pitch for millennials

Samsung’s digital ad for its new line of refrigerators tries to woo working women

samsung add, Samsung new refrigerator, Samsung Customer Service, samsung electronics, Samsung Digital Inverter Refrigerator News

Responsible fashion: the need of the hour

The apparel industry is expected to reach approximately $223 billion by 2021 in india.

apparel industry, sustainable products, Myntra Jabong, india, sustainable clothing,  fashion retailers, india, recycled fabrics News

‘Gionee now invests majorly in influencer strategy’: David Chang, Global Sales Director, Gionee

Having been outmatched by stronger players such as Vivo and Oppo that fought for the smartphone market share with a far more aggressive approach and deeper pockets, Gionee is banking on its restructur

Gionee India, David Chang, e-commerce players,  Indian smartphone market, 3D technology,  fingerprint scanning technology,  Bollywood  News

It’s raining stereotypical men

A balanced representation of the genders in advertising is an incomplete conversation if we only look at how women are represented. Men in ads are held up to similar (but not equal) standards and more

gender representation in advertisment, advertising, BFSI category, Share the Load, HyperCollective, stand by tough moms, Set Wet Sada Sexy Raho, Davidoff Cool Water commercial News

From ‘fashion-conscious’ to ‘conscious fashion’

A few fashion clothing retailers have taken deliberate steps towards creating environment -friendly, sustainable fashion. And here’s how it can make business sense

global fashion industry, global economy, H&M clothes, Better Cotton Initiative,  adidas India,  fashion brands, Levis,  clothing industry News

The modern day news hunt

With news organisations getting creative with how technology can help, the ways in which news is gathered and presented to the public are getting interesting, in-depth and in some cases, even interact

drones, ENG cameras, AI, VR News

Out with the old, in with the new

Mobile phones have enriched prospects for journalists to report from the field.

VR, virtual reality, tv viewership india, journalism News

Blue Star to unleash its ‘cool’ strategy

To mark the occasion, Blue Star will also roll out a new corporate campaign around the thought, Change your World.

blue star, cool strategy, AC blue star News
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