Brand Wagon

Using AI in the world of news

Will we see a lasting marriage of technology and human intelligence?

Industry News

Content IP rights: will they, won’t they?

With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.

Industry News

Innovative advertising on premium OTT

The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.

Industry News

After hours: Akito Tachibana, Managing Director, Toyota Kirloskar Motor

One of the things I like about my job is that I get to explore India.

Akito Tachibana, Managing Director, Toyota Kirloskar Motor News

For Swiggy, discounts are tactical, says Swiggy’s VP – marketing

Swiggy will double its technology headcount to build robust operations, deep personalisation and connected supply chain systems. We are also investing in data sciences and AI

Industry News

Selling life insurance to millennials

Millennials are going to drive the industry growth, along with digitisation and a data economy

life insurance for youth,  IVR, life insurance products, financial planning, india youth population News

Nokia: Playing the value, legacy game

With heavy competition from Chinese players and established brands like Samsung, can Nokia carve a place for itself once again in India?

nokia, technology News

Personal care: Femcare goes the organic, natural way

A handful of players are looking to attract women to organic and natural feminine hygiene products

products, india News

In The News

Sanjay Vakharia, COO and director since 2014, has been elevated as Spykar’s CEO.

lifestyle, sony News

‘We are learning our way around regional sports’

Star Sports brought Gautam Thakar on board as CEO in January, 2018.

Gautam Thakar, star sports News

After hours: Carl Virk, Director, Carlton London

The thing I love most about my job is the creative side of it, he said

Carl Virk, carlton london News

Making a mark through mixed reality

MR, the advanced form of AR, is taking the marketing world by storm.

augnmented reality, mixed reality News

F&B Retail: Water, now premium, tasty and ‘healthy’

While bottled water is a need-based purchase, the functional and flavoured water category is trying to find room to grow in India.

Industry News

Digital media: Social media and fake news

Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.

Industry News

Consumers are value conscious more than price conscious, says chief marketing officer of LG Electronics India

With a presence of over two decades in India, LG Electronics has carved a niche for itself in the refrigerator and TV segment.

Industry News

Digital media cannot sustain on advertisement revenues alone, so what is the way out?

Technology has become a catalyst of change and the internet has given everyone a voice and to many, a sizeable audience to boot.

Industry News

Online education: A ‘learning’ curve

Despite a slow start, the sector is set to become a $1.96 billion industry in India by 2021.

Education News

OTT is far from being mainstream, says president of Vuclip

While it took a good 10-12 years for OTT to go mainstream in the US, I believe it is a five to six years journey in India.

vuclip, ott News

Winning edge: Personalised product experiences – What retailers need to foster

Retailers need to foster an experience where customers are engaged from the beginning to the end of their visit.

ecommerce, ecommerce industry, textile industry News

Around the World

He will report to FCB Worldwide CEO Carter Murray

fcb, dias News

Car review: Kia Optima – this Korean sedan cocoons you in comfort

Kia’s modern sedan, the Optima, is luxurious. How luxurious? So luxurious that when I invited a friend who owns a BMW 3 Series to check out the Optima, he lost himself feeling the fabric and leather

Industry News

Big Bazaar goes digital for sale days; plans online retail only during seasonal, festive, special days

Future Group’s Big Bazaar went live with its website bigbazaar.com on the midnight of August 10 as a re-attempt of its online retail strategy.

Industry News

Amway, art of direct selling

If you grew up in the ‘90s, an ‘aunty’ selling beauty products to your mother in professional looking packaging was a common site.

Industry News

I am not a foodie; yet, I love all Indian food: Kartik Iyer, CEO, Happy Mcgarrybowen

Sapiens is the current book am reading. Love it! I have a lot of books on my bookshelf that I have bought and I am yet to read. I guess I am a long way from Mein Kampf by Adolf Hitler: Kartik Iyer.

Kartik Iyer, CEO, Happy Mcgarrybowen, take 5 News

We don’t track what our competition is doing, says CEO of Grofers

Customers choose us because we are very aggressive in reducing the end cost to the customer. Our small manufacturer programme helps us sell products at cheaper prices, says Grofers’ Albinder Dhindsa

Grofers, Grofers CEO, Albinder Dhinda, FMCG,  News

Retail: Why bricks-and-mortars are still relevant

Since the line between channels are blurring, retailers need to focus on creating a seamless experience across online and offline in order to attract today’s consumers, and gain a competitive edge i

Retail, retail industry, digital growth, retailers, digital assets News
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