Brand Wagon

Hummel India director interview: ‘We want to make India our regional hub’

The Hummel range in India targets 16-45 year-olds, primarily a young crowd.

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Viewers today dictating the future for broadcasters across the globe

How will the viewer of tomorrow affect broadcasters?

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Health, just a tap away: Digitally enabled fitness brands making their mark on mobile phones

Digitally enabled health and fitness brands are gradually making their mark on mobile phones

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Kellogg’s desi avatar! Now enjoy 3 new Indian variants including Thandai Badam

Around 8-10% of Kellogg India’s revenue comes from online retail.

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Civic is such a strong brand, Honda has to target the top spot in premium sedan segment: Honda senior VP

With the Civic, the company has completed its sedan line-up in India

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In the news: From Megha Tata joining Discovery to SVG Media partnering BirdEye

Digital media platform SVG Media will launch US-based BirdEye’s customer experience platform in India.

In the news: From Megha Tata joining Discovery to SVG Media partnering BirdEye

Shemaroo doesn’t want to create another web series: Shemaroo Entertainment CEO

The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and this is expected to cross 700 million in five years. So, the mark

‘We don’t want to create another web series’, says Hiren Gada, CEO, Shemaroo Entertainment News

Around the world: From digital ad revenue spike to Spotify buying podcast startup

Digital ad revenue was $26.2 billion in the third quarter of 2018 in the US, up by 22% compared to the same quarter a year prior, according to the Interactive Advertising Bureau’s latest Internet Ad

Digital ad revenue records spike News

Take 5: Roopak Saluja, Founder & CEO, The 120 media collective

Sir Martin Sorrell for the sheer impact he has had (and will continue to have) on the global advertising industry. Love him or hate him, the man is the ultimate force to reckon with.

Roopak Saluja, founder & CEO, The 120 Media Collective News

Why digitally native vertical brands in the men’s grooming space are rising

With an estimated CAGR of 45% in the next three years, the men’s grooming market is all set to take the beauty and grooming industry by storm. This prospective market size is already lucrative for b

Blogger’s Park: Growing handsomely News

Patanjali’s fashion foray: Baba Ramdev’s company turns to apparel after creating ripples in FMCG

Patanjali is planning to open 100 apparel stores across the country in the next 12-18 months.

patamkali, baba ramdev News

Food aggregators betting on cloud kitchen, where does that leave restaurant partners?

Foodpanda plans to launch its own network with a focus on in-house brands, whereas Uber Eats has partnered with Café Coffee Day (CCD) to launch virtual restaurants across India.

swiggy, uber eats News

In the news: Big business wins for Leo Burnett to Publicis Sapient’s rebranding

Leo Burnett Orchard has won the marketing mandate from Ola, the ride-hailing app, along with Indigo Consulting.

bajaj, bajaj auto, ola News

92.7 BIG FM: Radio benefits from credibility and trust, says Abraham Thomas

Reliance Broadcast Network’s Big FM plans to leverage its reach to strengthen content offerings and foray into digital.

Abraham Thomas, reliance, big fm News

Checkout process: A guide to simplifying and optimising retail checkout journey

A guide to simplifying and optimising the retail checkout journey

ecommerce, ecommerce sector, ecommerce industry News

After Hours: Melissa Hobley, CMO, OkCupid

I start my day with strong coffee, and look at the news and social media to see what people are saying about dating, about love and also about culture, she says.

Melissa Hobley, okcubley News

WhatsApp Business: How companies are using app to cut costs and communicate better

Companies have been using the messaging platform to cut costs and communicate better with customers

Industry News

Amazon Prime, regional OTT players bet big on non-Hindi, non English content

Content streaming platforms are betting heavily on regional content, but how good is the money?

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Car sharing: Moscow experience shows consumers can quickly abandon car ownership

Moscow’s sharing boom shows how quickly consumers can abandon the traditional car.

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Maruti Suzuki starts car servicing at night in these five cities

It’s in five cities to start with; the company has trained workshop teams for night operations.

Industry News

Around the World

Approximately 36 brands released 108 pieces of Super Bowl ad creatives that garnered 110 million online views, according to

Super Bowl, Super Bowl advertising content, Super Bowl game, Super Bowl online game, Amazon, Amazon ad business News

Take 5| Pooja Jauhari, CEO, The Glitch

‘Every opportunity is an opportunity to make an impression, so make it count’

Take 5, Pooja Jauhari, CEO The Glitch  News

Our offline stores act as conversion channels: Ashish Goel of Urban Ladder

IKEA’s entry will make the market more organised over time. Typically, what we have seen in most markets is that the organised players have benefitted from IKEA’s entry

Urban Ladder, Ashish Goel, IKEA, IKEA furniture, furniture market, furniture retail market News

Huge denominator in influencer marketing in India is too good to be true

The huge denominator in influencer marketing in India is too good to be true

marketing in India, digital age of advertising, traditional advertising, digital advertising, Indian Instagrammers News

Digital Marketing: How to use hashtags to capture consumers attention on Social Media

It is the go-to strategy for brands to capture consumers’ attention on social media. But does it work?

Industry News

Amazon has ambitious plans to earn from virtual assistant Alexa

A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content

Industry News

Export is a significant part of our business: Sahil Gilani of Gits Food

The market in India is worth Rs 1,000-1,200 crore, which is quite small, and growing at about 10-15% year-on-year.

Industry News
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