Brand Wagon

Virality and engagement can be bought: Samar Verma, Founder & CEO, Fork Media

Brands have display campaigns launching every fortnight, month or quarter. There is consistency in the conversation they are having with consumers, but that can’t be said about content marketing

Industry News

Take 5: Shrenik Gandhi, Co-founder & CEO, White Rivers Media

'My wanderlust is watching the Northern Lights endlessly from the glass igloos in Reykjavik'

Industry News

Blogger’s Park: Changing the way we eat

A look at what is driving the growth in acceptance of convenience foods in India

Lifestyle News

Food tech: What meals mean business

Subscription-based meal delivery services are trying to get their foot in the door, even as food aggregators establish themselves in the market

online food delivery business, Food tech, RedSeer, SpiceBox, FreshMenu, Zomato, Swiggy News

Battling for remote control

What the TRAI tariff order means for broadcasters

TRAI, remote control, Times Network, Viacom18, ZEEL, MediaCom, ICRA News

In the news: From Lowe Litas new leadership structure to Nippon Paint partners with pro volleyball league

The agency has named Sagar Kapoor and Prateek Bhardwaj as its CCOs. Kapoor was earlier executive director and will now oversee a part of the Mumbai office of Lowe Lintas and all its offices in the Sou

Industry News

Retail in 2019: Need for stronger brand-customer connections that go beyond purchase

The retail landscape of tomorrow necessitates stronger brand-customer connections that go beyond purchase

Industry News

Facebook to Walmart: Newsmakers of 2018

It upped its focus on Indian originals, with the launch of shows like Breathe and Mirzapur.

Industry News

Around the World

Currently, Amazon offers two-hour delivery in more than 60 cities in the US.

World News

Take 5: Meet Prateek N Kumar, CEO & MD, Neoniche

I get inspired by many great leaders, but most of all by Mahatma Gandhi.

Lifestyle News

New Year Special-OTT: Disruption at the doorstep

A round-up on what the proliferation of on-demand personalised entertainment means for the M&E industry.

Industry News

Round-up 2018: Most watched ads on YouTube in 2018

This emotionally charged video shows a son who wants to sell off the family’s old Hyundai Accent against the wishes of his father. But when he discovers an old toy in its glove box, memories weigh i

Industry News

In The News

Viacom18 and TV18 launch ‘value pack’ In line with TRAI’s new tariff regime, the networks have launched a value pack comprising top channels across genres — news, general entertainment, ki

Industry News

Around the World

Google Duo records one billion downloads The video chat app has been downloaded more than one billion times on Google Play store. Duo was launched in 2016 and competes with WhatApp’s video call, Sky

Industry News

The small town market is waiting to be captured, says MD of Alcis Sports

Since its inception in 2016, homegrown sportswear brand Alcis Sports has strived to become the trendy alternative to international brands, appealing to the price-conscious Indian consumer.

Industry News

Read interview of Sumit Mitra; he is CEO of TESCO Global Business Services

He loves spending time with our customers to understand their likes and dislikes.

interview, Sumit Mitra, CEO of TESCO Global Business Services, driving innovation News

MS Dhoni bats for equality

KPMG’s Digital Classifieds in India 2020 report finds that matrimony is expected to grow at a CAGR of 19% till FY2020.

Industry News

In The News: Uday Shankar to lead Disney-star merged entity in India and other stories

The Walt Disney Company Asia Pacific, and will report to Kevin Mayer, chairman of The Walt Disney Company’s direct-to-consumer and international segment.

in the news. trending news, brand wagon News

Your ‘working media’ may be reducing when you spend on digital; here’s why

Digital has its own set of advantages with near real-time reporting, live reactions, addressing user grievances and boosting sales during flash sale events, just to name a few.

digital commerce, e-commerce, digital payment, digitalisation, online commerce, online transactions, online shopping, payment, online payment, online market, e-market, digital market, digital India News

Maruti Suzuki: India’s top car maker looks to shed its value-for-money tag

Armed with young brand ambassadors, newer retail formats and the technological edge, the automobile major hopes to shed its ‘value for money’ image.

Maruti Suzuki Rating, toyota, Ford, Mitsubishi, Nissan Motor Co, electric vehicle technology, Honda Motor Co, Toyota Kirloskar, nexa News

We don’t sell products; we offer solutions, says founder chairperson of Biotique

With the organic skincare category slated to touch $315 million by 2022, Bio Veda Action Research, which owns Biotique, is fortifying its presence in the market.

Industry News

Read interview of CEO of ShopClues

I love the adrenaline rush that comes from the fast-paced environment of a start-up. I look forward to the camaraderie that inevitably develops when a bunch of people come together to achieve a common

Industry News

Blogger’s Park: The future of mobile marketing

India’s gaming industry is worth over $890 million, ranking it amongst the top five gaming countries globally.

Industry News

The dark chocolate rises

Confectionery brands are expanding their portfolio as premium chocolates find takers. But it’s a bittersweet growth curve.

chocolate, amul News

Review Corner

A plea from WhatsApp to stop rumour mongering was imminent, but one did not expect it to resemble a public service announcement.

vice media, hul News

In The News

Contract Advertising has a new CCO: The agency has brought on board Sagar Mahabaleshwarkar , the former CCO of Cheil WW India.

cheil, cheil ww india News

We must ensure there is an Airbnb for everyone, says Country Manager of Airbnb India

As Indian tourists warm up to the idea of homestays, Airbnb is strengthening its offerings with services such as Experiences.

Amanpreet Bajaj, Airbnb India, Airbnb News
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