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Brand Wagon

Pepperfry: Drawing in young shoppers

With a two-pronged campaign strategy in place, Pepperfry looks to engage young buyers this festive season.

pepperfry, compamy News

What’s next for OnePlus after dethroning Apple as India’s number one premium smartphone brand

According to a Counterpoint Research report, OnePlus led the premium smartphone market in India with a 40% share in Q2 FY19, leaving behind Samsung and Apple.

vikas agarwal, one plus, one plus india News

After Hours: Swati Jain, Marketing Director, Avon

One of the best things about working in a beauty company is that you are the first one to know about the fashion and beauty trends, she says.

business, avon News

Around the world

twitter, twitter account

twitter, twitter account News

How to address the existential crisis of digital platforms and publishers

A look at how the existential crisis of digital platforms and publishers can be addressed.

entertainment, consumer market News

Oral care: The Ayurveda Revolution

Oral care accounts for 17.3% of its India FMCG business. In FY18, Dabur’s flagship product Dabur Red Paste crossed the Rs 500 crore turnover mark while the company’s operational revenue for FY18 s

Industry News

Hoichoi: in expansion mode

In India, as an introductory offer, subscribers get one year’s access to Hoichoi’s content for`399 whereas for users in the UK, the US and Australia, the subscription fee is $9 per month.

Industry News

Read interview of Sunil Nayyar; he is MD of Sony India

I am driven by motivated teams and encourage people at the workplace to unleash their power to achieve challenging goals. Creativity and passion further encourage me to develop a rhythm for our busine

Industry News

Subscription video on demand: Continued growth of SVoD is a challenge, says president of Essence, Global Media

People subscribe to SVoD not to avoid ads, but because they want a different viewing experience

Industry News

Big changes in small-town retail: Mobile internet is fuelling the growth

Ever since the dotcom revolution, the world of retail has been in the news for good reason. It has been a harbinger of change, not just in retail but in lifestyle and consumer behaviour too.

Industry News

Hindi movies on TV: Still a hit with advertisers

Despite the lull in TV ad spends on Hindi GECs and Hindi news, the Hindi movie genre has been witnessing growth.

Entertainment News

Fashion retail: Leggings, fitting the bill

Leggings brands are luring shoppers with the promise of variety and value for money fashion

Industry News

What excites me is the motivation to disrupt fashion: Ananth Narayanan, CEO, Myntra-Jabong

I also enjoy mentoring my younger colleagues, seeing them progress and develop over time, says Ananth Narayanan.

Ananth Narayanan, Ananth Narayanan jabong, e-commerce, e-commerce industry News

Decoded: How are retailers wooing customers in an effort to earn their loyalty

In its 2012 report titled Joy of Shopping, Fitch talked about a new model that was beginning to change the face of conventional retail.

Retail, customer, Joy of Shopping, conventional retail, E-commerce sales, marketing communications, data-driven communication, customer lifecycle News

TV continues to be our mainstream medium, says MD of Perfetti Van Melle India

As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power brands to drive growth.

Rajesh Ramakrishnan, Perfetti Van Melle, Perfetti Van Melle india, power brands, power brands growth, confectionery space News

More affordable mobiles, laptops? Flipkart, Shopclues refurbished marketplaces to go big this festive season

Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished goods allows Flipkart to focus on acquiring new customers in a different s

Industry News

‘Video is a growth opportunity’

lnterview: Erin Chao, Head of APAC Platforms, Oath

Erin Chao, industry News

After Hours: Sharad Agarwal, Head, Automobili Lamborghini India

I love my job because it keeps me inspired and driven he says.

Sharad Agarwal, industry News

The Mad Men or the ‘math men’?

A look at whether brands can craft a story with meaningful experiences that harness data

Smart algorithms, data analytics News

Fashion retail: Scoring ‘plus’ points in fashion

Plus size consumers are unfortunately at the receiving end of high apparel MRPs. This limits the category to urban areas, but players are hopeful.

Industry News

Accessories: Headphones, and the battle for headspace

In India, branded headphones form an over Rs 1,000 crore industry growing at 8-10% CAGR.

Industry News

‘Weekends are reserved for my hometown, Mumbai’: Sushil Matey, Director, Marketing, Livpure

A five-day week would make for a much healthier work-life balance and would allow me to give time to pursue some of my hobbies, says Sushil Matey, Director, Marketing, Livpure.

Industry News

Half our transactions are done online, says CEO of American Express

American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree marketing campaign.

Industry News

Using AI in the world of news

Will we see a lasting marriage of technology and human intelligence?

Industry News

Content IP rights: will they, won’t they?

With high demand for content on TV and digital media, it may be a wise time to retain intellectual property rights but the question is whether content producers are willing to take the risk.

Industry News

Innovative advertising on premium OTT

The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.

Industry News

After hours: Akito Tachibana, Managing Director, Toyota Kirloskar Motor

One of the things I like about my job is that I get to explore India.

Akito Tachibana, Managing Director, Toyota Kirloskar Motor News
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