Brand Wagon

Balakrishna Industries: Edelweiss rates ‘buy’ as strong volumes boost performance in Q4

PAT CAGR of 31% is estimated over FY18-20; company well poised to take advantage of uptick in global industry

Balkrishna Industries, PAT CAGR, EBITDA margin, stock trades News

A glass full of innovation

Dairy products are perishable in nature, and thus, innovative packaging plays a significant role in their storage, transportation and distribution.

IMARC Group, dairy products, VADP, Schreiber Dynamix, Mahindra Group, Tetra Pack News

Parle-G: A tale that’s a little too sweet

Parle’s emotional attempt to personify the brand falls flat

Parle G, Parle G advertisment, G Maane Genius, Taproot Dentsu, you are my parle g News

‘People would like creative and media to get back together’: Jonathan Trimble, Founder and CEO, 18 Feet & Rising

18 Feet & Rising, the UK-based full service agency, has its sights set on India as part of its expansion plans. Its founder Jonathan Trimble speaks with BrandWagon’s Shinmin Bali on his maiden trip

18 Feet & Rising, UK based full service agency, ad industry, WPP, Marks & Spencer, Mark Zuckerberg, facebook, london News

‘I hate politics at work’

The fashion business is characterised by high variability. Successful fashion brands impart a unique and distinctive viewpoint which is rooted in a strong belief, culture or a key insight.

Lifestyle Brands Division, Arvind Lifestyle Brands, Alok Dubey News

Can you spot the truth?

As the number of social media platforms sees an upsurge, the incidents of fake news are also growing

social platforms, Pew Research Center, US voters, fake news, Mumbai, social networks, media industry, , 2016 US Presidential Elections  News

LG: still playing the emotional card

LG is focussed on innovative offerings across categories as it completes 21 years in India

LG, LG Electronics, TRA Research, LG sales, OLED segment, india,  Samsung, South Korean companies News

Yet another white revolution

The Indian dairy industry is at the tip of another major transformation. In its pursuit to become a developed dairy industry, India is marching towards a value-added dairy products market

Indian dairy industry, india, VADP, Edelweiss Securities, IMARC Group, Parag Milk Foods News

The e-grocery boom

As the battle intensifies in the e-grocery space, the Flipkart-Walmart deal could be a new force for the likes of Amazon, Future Group and Bigbasket to reckon with.

flipkart, walmart News

Act as a local kirana store

Most customers in India prefer to buy groceries, fruits and vegetables personally from the local market in order to get fresh items at a reasonable price.

grocery, ecommerce News

Now streaming: the subscription video gamble

With the launch of international OTT players in India, the country has warmed up to the concept of paying for content. But what will it take to sustain the growth?

otp, star india News

The rise of content co-creators

Brands that are no longer competing on functional benefits, can look at co-creating their content with millennials and Gen Z.

bacardi, bacardi india News

‘The rate of change needs to pick up’: Tim Castree, Global CEO, Wavemaker

Wavemaker is barely six months-old, the newest company within WPP to grow in what can be described as the post-Sorrell days at the network. Tim Castree of Wavemaker, in his maiden visit to India, talk

wavemaker, tim castree News

‘Indulgence for me is a great Thai meal’: Sukesh Nayak, CCO, Ogilvy India (West)

Ogilvy India (West) CCO Sukesh Nayak in conversation with Shinmin Bali.

Sukesh Nayak, The Case of the Missing Servant News

An ode to simpler times

Banking on nostalgia in today’s fast paced life, Saregama’s ad for Carvaan is spot on.

film, carvaan News

Around the world

Omnicom Media Group’s Manning Gottlieb OMD has successfully bagged the media account worth £140 million of the UK govt, post a multi-agency pitch.

omd, uk government News

‘I need my seven hours of sleep’: Sudip Ghose, CEO, VIP Industries

VIP Industries CEO Sudip Ghose in conversation with Ananya Saha.

vip, sudip ghosh News

‘We want to create endless aisles for shoppers’: Amit Sinha, COO, Paytm Mall

Softbank-backed Paytm Mall is focussing on further strengthening its offline to online (O2O) model to position itself as an omnichannel player in the Indian e-commerce space.

softbank, Paytm, paytm mall, paytm bank News

The ‘desi jodi’ for the fashion conscious

V Mart’s new ad featuring actors Bhumi Pednekar and Ayushmann Khurrana succeeds in highlighting its vast fashion collection.

Bhumi Pednekar, Ayushmann Khurrana, V mart, vmart, fashion, clothing, shopping, desi jodi, fbb, pantaloons News

Traditional methods versus technology

The overall size of the taxi market in India is approximately $10 billion and is expected to reach $40 billion by 2030.

technology, agriculture, dell technologies, IoT solutions News

‘I hate the word ‘hate’’: Mia Lundström, Creative Director — Life at Home, IKEA

Weekends are made up of long breakfast or brunch sessions, followed by some exercise and swimming.

Mia Lundström, IKEA, coffee, life at home, furniture News

Riding the corporate route

To counter pop culture aggregators like Ola and Uber, local cab rental companies are going beyond great price deals to keep customers, particularly corporate, from straying.

ola, uber, taxi, corporate account, ola corporate, ola business, uber business, uber corporate, cars on rent, carz on rent News

The action-packed hinterland

With rising competition in the regional GEC space, investment across local content has gone up significantly. How are broadcasters upping their game and how is the programming shaping up?

hinterland, tv shows, tv serials, soap serials, bigg boss, salman khan, bigg boss tamil News

Roti, Kapda, Makaan…What’s next?

Marketers need to become enablers for new-age consumers who design their lives based on what they love.

roti kapda makaan, nike, airbnb News

Sweet nothings

An improved distribution network and the increasing penetration of domestic and international players are expected to drive the candy market in India further.

Nielsen India, bric countries, sweets News

Asian children as spenders

Children might not have a lot or any money to spend but that does not prevent them from being consumers.

brands, children, china, india News

Poha in China with TATA AIG

TATA AIG opts for the simple treatment of preemptive measures before travelling internationally to call attention to its travel insurance offering.

poha, china News
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