Brand Wagon

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

Industry News

The Couple act: Do celebrity couples add value to a brand?

Is it all about the buzz or do celebrity couples add value to a brand?

Industry News

We’re changing the way dating happens in India: TrulyMadly CEO

As an entrepreneur trying to raise a company, I don’t get a lot of weekends. But when I do, I make sure I spend it alligator-ing, which is lying down and not doing anything at all the entire day.

Industry News

What’s spurring the growth of mid-tier hotels in India

The breakeven point for mid-tier hotels is usually lower, at three to four years, when compared to that of premium hotels — in which case, it takes at least five to six years.

Industry News

Has OTT started to resemble the TV business?

While competing for quality content and audiences, has OTT started to resemble the TV business?

Industry News

Around the World

Apple News+, a premium news subscription service built into its existing, free Apple News app

Apple, Apple Arcade, Apple TV+, Doyle Dane Bernbach, DDB logo, Goldman Sachs, iPhones, Wallet app News

Take 5: Chanda Singh, Managing Partner, Geometry Encompass

I am inspired by Steve Jobs, for he is a visionary who carved his own path against all odds and obstructions. Similarly, I chose a different path for myself, and shaped my life on my terms

Take 5, Chanda Singh, Managing Partner, Geometry Encompass News

Blogger’s Park: What brands can learn from authoritarian leadership

What brands can learn from authoritarian leadership

autocrats, modern day brands, Durex, Amazon, netflix, donal trump, north korea News

Tata Starbucks CEO Interview: We will be thoughtfully aggressive in India

The places we are thinking about launching in are quite widely dispersed. It’s not like we are focussing on areas just outside Mumbai or Kolkata; we are going to parts of the country that are defini

Tata Starbucks CEO, Tata Starbucks CEO Interview, Navin Gurnaney, Starbucks, Swiggy, Zomato News

Review Corner: From Bata9to9, Kia Motors to Van Heusen’s Carry Your World

Brand Factory’s new campaign encourages people to play Holi in brand new clothes because of the all-year-round discount offered by the retail chain.

Industry News

How digital technologies are powering fresh meat start-ups

Technology is not just the backbone of these start-ups — used to monitor what’s happening within the supply chain in real time — but is also used at the front end by customers to place orders (o

Industry News

After Hours: Ajay Bakaya, Managing Director, Sarovar Hotels and Resorts

"I travel two weeks a month, mostly in short sprints. Catching up with work starts at 7.30 am when travelling, or at 8.45 am when in office, followed by a big breakfast," said Ajay Bakaya.

After Hours, Ajay Bakaya, Sarovar Hotels and Resorts, economic events, Giant Carbon bicycle, Zero Halliburton gangster briefcase, brandWagon News

Why influencers have more social equity than celebs

A recent survey found that online non-celebrity bloggers could influence upto 10-times more purchases at a store than celebrity bloggers.

online influencer, online influencer marketing, digital influencer News

Taboola is the Robin Hood of the open web

Taboola has 1.4 billion unique users globally, compared to YouTube’s one billion.

Industry News

Review corner: From Deepika Padukone, MS Dhoni in new Colgate advertisement to Surf Excel commercial creating waive

After Deepika Padukone, MS Dhoni gives teeth to Colgate’s Andar se Strong campaign this time.

Lifestyle News

Surf Excel and Brook Bond Ads: A miscalculated move or clever strategy?

‘Sometimes, a brand can get it wrong’ By Samit Sinha There are enough instances where courting controversy as a deliberate strategy has proven to be unwise, be it celebrities or brands. Take for e

HUL has been in the eye of the storm after its ad films for Surf Excel and Brooke Bond Red Label generated extreme backlash on social media. News

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Boxer Mary Kom was recently appointed as brand ambassador for Puma India, joining fellow endorser Virat Kohli.

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Dating and the Indian millenial: Where are the young Indians looking for love

Where are young Indians looking for love and what is the future of dating apps?

kpmg, india, new india News

Take 5: Saurabh Mathur, Head, Strategy and Planning, VMLY&R India

Currently reading The Goldfinch by Donna Tartt, he says.

Saurabh Mathur News

Around the World

The new brand identity seeks to position the airport firmly at the heart of London.

london, uk, london city airport, microsoft News

Marks & Spencer knows what women want

After restructuring its prices, the British retail giant is focussing on womenswear and lingerie to expand in India.

Industry News

No walkover: Spotify faces tough competition from Amazon, Apple apps

Post its debut in India, generating subscriptions may not be easy for Spotify.

Industry News

Interview | We don’t control pricing of properties, says Booking.com VP

Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and its possible foray into ticketing.

Industry News

Creative business could benefit by using both sides of the brain

A look at how the creative business could benefit by using both sides of the brain

Industry News

In the news: From essence strengthening leadership team to Eros Now teaming up with Vindicia

Eros Now has roped in Vindicia CashBox to help accelerate its subscriber growth around the world and enhance consumer experiences.

Industry News

Review corner: Which video commercials hit the home run this week

The ad, created by Stink Studios Shanghai, is visually rich, and the background score is fitting, too.

Industry News

IPL 2019, Lok Sabha elections, Cricket World Cup: Which one will rake in big bucks for advertisers?

News channels, meanwhile, have increased their ad rates by 40-60%. “It’s a no-brainer that during elections, news channels garner the highest viewership.

Industry News
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