Brand Wagon

Strapping it on for #FitnessGoals

India, which has traditionally been more enthusiastic about food than fitness, is slowly but increasingly adopting wearable fitness bands to stay in shape. What is the potential for this market?

Homework for wearables companies

Indian consumers have finally moved beyond exploration and are now questioning the utility of wearable devices in their lives.

Advertisers get ready for IPL slugfest

Will the repackaged 11th season, promising higher reach, translate into bigger returns for Star India and advertisers?

Millennials and the rise of social media

Gen Z and millennials interact more through phones and apps than in real life. What does this entail for brands?

‘Digital is as measurable as you set it up to be’: Joanna Catalano, CEO — APAC, iProspect, Dentsu Aegis Network

As the digital ecosystem becomes more sophisticated, agencies of all shapes, sizes and specialisations have newer fields to play in, having to upgrade their offerings bearing in mind the changing mark

Manish Bhatt, Founder Director, Scarecrow Communications

I am currently reading Odd visions and Bizarre Sights by Simon Bond, he said.

Alexa, play Echo for India

Being the first major advertiser in the smart speaker category in India, Amazon goes with the now familiar tone it has cultivated over the years for its maiden ad for Echo.

Old Spice gives a pass to scent strips

P&G’s agency for Old Spice gave a new twist to generate conversations while also spreading its fragrance.

Spotify caught in a tight spot

Spotify has over 71 million paying subscribers but about two million people are accessing its premium service for free, as on March 21, 2018.

Obituary: Charles Lazarus, founder, Toys “R” Us

Charles Phillip Lazarus, founder of Toys “R” Us passed away on March 22 due to respiratory failure. He was 94. The news comes right after the global toy seller announced that it will start liquida

Facebook’s line of defense

Facebook’s decision to ban Cambridge Analytica, after the political consulting and marketing firm accessed and used data of 50 million FB users for political gains without permission, led to a call

Netflix sans its Gotham

After all tech companies — Apple, Samsung, Google, etc — created their own custom fonts, Netflix too has decided to create its own font.

‘I collect automatic chronograph watches’: Kashyap Vadapalli, CMO, Pepperfry

Weekends are reserved for the family, he said.

Consumer electronics and the role of tech

Notable trends in the consumer electronics segment include expansion into newer segments, increased affordability, a focus on energy efficiency, the growing luxury market, competitive strategies, incr

Martech: The future is here

While, for the most part, using technologies such as AR, AI, geofencing or even NFC may be the special flourish or part of a larger campaign, bold brands are finding creative ways to use them.

‘My day begins very early’: Amar Abrol, MD & CEO, AirAsia India

It is a 24x7 job and the energy levels that each of us have are amazing.

The supremacy of the desi ink

While one or two English dailies have always figured in the top 10 list, the recent findings affirm once again that regional dailies continue to rule the roost.

‘TV is the most transparent medium’: Terry Edwards, Partner — Global Media Director, FirmDecisions

This country is facing similar issues related to the lack of transparency as its counterparts in the US and Europe.

Say ‘yes’ to travel

The film, #SayYesToTheWorld, starts with two empty airplane seats placed in front of a vintage-looking building with a super — ‘Why do you love the world?’

The ‘messenger’ of payments

As mobile wallet companies face the heat of KYC norms, instant messaging/chat apps have been leveraging their popularity and stickiness to expand into payments. How will things pan out?

Instagram: The small entrepreneur’s hero

As entrepreneurial aspirations go up, aided by an ecosystem that encourages it, small businesses are finding a cozy corner on social media, particularly Instagram, to find takers of their products.

Beating the taboo. Period.

Advertising has as much power to change as to reflect the change. Is the industry using this power aptly, especially when it comes to sanitary napkins advertising?

I am inspired by David Droga: Chraneeta Mann, Co-founder, The Mob

Jaane Bhi Do Yaaro since it is eminently watchable, always., she says.

‘Technology helps create a dialogue’: Steve Harding, Global CEO, Geometry Global

It was in 2015 that the Geometry Encompass India network was created, a move which helped Encompass, founded by Roshan Abbas and Sukrit Singh in 1998, become a full-service activation agency in India.

All that glitters…

Tanishq’s new ad portrays a small but steadily growing trend of successful women drastically changing their life’s path. However, it fails to make a real connect this time around.

How ‘branded’ is your ‘content’?

With the average digital consumer spending over two hours per day on social networking, brands have more than a fair shot of getting attention on digital.

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