Brand Wagon

Rasna CMD says concept of powder-based drinks won’t die

. For example, we are currently testing lemon iced tea on e-commerce platforms to see the consumer response.

Industry News

In The News

Twitter india has brought on board Manish Maheshwari, the former CEO of Network18 Digital, as managing director.

Twitter India, Twitter India  managing director, Network18 Digital, Mullen Lintas, Madison Media, Snapchat, timex News

Why indigenous craft beer isn’t a lucrative business yet

Indigenous craft beer brands are springing up in India, but it is not a lucrative business yet

india first microbrewery, Doolally, craft beers, food and beverages, beer brands, India Beer Market, craft beer brands News

Why brands must exercise caution on content sharing platforms

The soaring popularity of TikTok inspired marketers to regard it as a potent advertising platform, but the recent controversy has them holding on to their purses.

TikTok, TikTok videos, social platform, short video mobile app, YouTube, Unilever, Procter & Gamble, Shamsuddin Jasani, Grapes Digital, DViO Digital News

A look at how mobile video advertising is evolving

Over time, mobile phones grew from being just a secondary screen to becoming the primary screen of engagement.

mobile video advertising, vertical mode, mobile phone,  video content on mobile phone, Instagram, facebook, LinkedIn, Snapchat News

After hours: Bhisham Bhateja, Co-founder & COO, The Man Company

The best part about my job is that it is highly challenging.

Bhisham Bhateja, Co founder & COO, The Man Company, After hours News

Mercedes-Benz India CEO says Tier II, III cities contribute one-fourth of our sales | Interview

Martin Schwenk tells Ankita Rai what Mercedes-Benz has learnt in its 25 years in India.

Mercedes Benz India, Martin Schwenk, tier II, tier III markets, Volvo,  Audi, Mercedes Benz India sales News

Billboards get a digital push

Marketers are taking to smart digital billboards amid regulatory hurdles and limited inventory .

Industry News

Lifestyle stores adopt an omnichannel and tech-led strategy for growth

Lifestyle Buddy uses AI and IoT to increase customer conversions and purchase value.


In the news: Mindshare, Dentsu Webchutney receive top honours at Goafest

Royal Philips has elevated Gulbahar Taurani as president, Philips Personal Health in India, to succeed ADA Ratnam.

Goafest s, mindshare india News

Nykaa doesn’t follow the discount-led model: Falguni Nayar and Anchit Nayar | Interview

Having started off as an online retailer for makeup and skincare in 2012, Nykaa recently forayed into fashion and men’s grooming products with independent websites and apps.

Falguni Nayar, Founder & CEO, and Anchit Nayar, CEO, Retail, (Express photo: Nirmal Harindran) News

Take 5: Meet Neena Dasgupta, CEO & director, Zirca Digital Solutions

If not in this profession, I would have been a…Chef. I love cooking. It’s my biggest stress buster. I try and cook every day. It is as if the ingredients speak to me.

Neena Dasgupta, CEO & Director, Zirca Digital Solutions News

Around the world: Publicis Groupe to buy Epsilon for $4.4 billion

Publicis Groupe has agreed to acquire data-driven marketing agency Epsilon for $4.4 billion. The deal will also see Publicis Groupe enter into a strategic partnership with Epsilon’s current owner Al

Publicis Groupe to buy Epsilon for $4.4 billion News

In the news

Voot Studios aims to be a business performance oriented content-tech solution for advertisers who are looking to connect with digital audiences with branded shows, sponsorships and interactive formats

Lifestyle News

Will Ferns N Petals’ diversification into cafes and premium water pay off?

For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.

Industry News

Why some celebrities are associating with brands as co-owners?

Why some celebrities are associating with brands as co-owners, and not endorsers.

Industry News

What video streaming analytics can do to your business

What video streaming analytics can do to your business.

Industry News

We would rather create IPs than acquire titles, says ALTBalaji CEO

Interview: Nachiket Pantvaidya, CEO, ALTBalaji, and Group COO, Balaji Telefilms

Industry News

After hours: Vijay Mansukhani, MD, MIRC Electronics

The Job My job keeps me on my toes. Being in the consumer durables industry, there is a lot of competition from foreign brands. The consumer durables industry is one of the most thought-provoking sect

Lifestyle News

From Spotify to Dr Fixit to Tata Sky, how adds fared on TV screen

Review of the latest ads of Paytm, Tata Sky, Dr. Fixit, Spotify, Lloyd

Industry News

Global gamble: Why Indian OTT platforms are heading to global markets

Indian OTT platforms are headed to global markets in an attempt to target the Indian diaspora

Industry News

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

Industry News

The Couple act: Do celebrity couples add value to a brand?

Is it all about the buzz or do celebrity couples add value to a brand?

Industry News

We’re changing the way dating happens in India: TrulyMadly CEO

As an entrepreneur trying to raise a company, I don’t get a lot of weekends. But when I do, I make sure I spend it alligator-ing, which is lying down and not doing anything at all the entire day.

Industry News

What’s spurring the growth of mid-tier hotels in India

The breakeven point for mid-tier hotels is usually lower, at three to four years, when compared to that of premium hotels — in which case, it takes at least five to six years.

Industry News

Has OTT started to resemble the TV business?

While competing for quality content and audiences, has OTT started to resemble the TV business?

Industry News
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