Brand Wagon News

  • terry edwards, firmdecisions, indian media industry, firmdecisions financial compliance
    ‘TV is the most transparent medium’: Terry Edwards, Partner — Global Media Director, FirmDecisions

    This country is facing similar issues related to the lack of transparency as its counterparts in the US and Europe.

  • travel, Lufthansa, Lufthansa new campaign, campaign verdict, Lufthansa ad
    Say ‘yes’ to travel

    The film, #SayYesToTheWorld, starts with two empty airplane seats placed in front of a vintage-looking building with a super — ‘Why do you love the world?’

  • whats app, digital payments
    The ‘messenger’ of payments

    As mobile wallet companies face the heat of KYC norms, instant messaging/chat apps have been leveraging their popularity and stickiness to expand into
    payments. How will things pan out?

  • whats app, we chat, Airtel TV, Wynk
    Can chat apps strike gold with payments?

    Since mobile phones first made their way into our hands, a lot has changed. But the application that has remained consistent throughout is the messaging interface. As we enter the next phase of the ‘app evolution’, expect the core elements of chat to remain the same. What will change, however, is the ecosystem of products […]

  • Instagram, thailand
    Instagram: The small entrepreneur’s hero

    As entrepreneurial aspirations go up, aided by an ecosystem that encourages it, small businesses are finding a cozy corner on social media, particularly Instagram, to find takers of their products.

  • advertisements, padman. movie
    Beating the taboo. Period.

    Advertising has as much power to change as to reflect the change. Is the industry using this power aptly, especially when it comes to sanitary napkins advertising?

  • Chraneeta Mann, The Mob
    I am inspired by David Droga: Chraneeta Mann, Co-founder, The Mob

    Jaane Bhi Do Yaaro since it is eminently watchable, always., she says.

  • Steve Harding, Geometry Global
    ‘Technology helps create a dialogue’: Steve Harding, Global CEO, Geometry Global

    It was in 2015 that the Geometry Encompass India network was created, a move which helped Encompass, founded by Roshan Abbas and Sukrit Singh in 1998, become a full-service activation agency in India.

  • college ad, film, Tanishq
    All that glitters…

    Tanishq’s new ad portrays a small but steadily growing trend of successful women drastically changing their life’s path. However, it fails to make a real connect this time around.

  • branded content, digital consumer, social networking, brands
    How ‘branded’ is your ‘content’?

    With the average digital consumer spending over two hours per day on social networking, brands have more than a fair shot of getting attention on digital.

  • social media, branded content, original content, brand wagon
    Avoid me-too strategies to succeed

    The thought that social media will allow a brand to directly build a relationship with customers made many marketers queue up for ‘branded content’. The investments in the space grew and with that, the ecosystem of digital creative specialists and technologists also grew.

  • private labels, fashion, brand wagon, celebrity brands
    The ‘fashionable’ rise of private labels

    Within six months of shutting down its fashion portal Abof, Aditya Birla Fashion announced plans to relaunch Abof as a private label, which market experts state is a way to have better control over margins.

  • media, identity crisis, digital duopoly, digital media, brandwagon
    Media’s newfound identity crisis

    ‘Media frenzy’ has taken on a new meaning these days, with the frenzy not only being about what is hot in the news but also about how the industry courts its flame — the audience.

  • Julio Hernandez, CMO, brandwagon, KPMG
    ‘CMOs have a tough job today’

    I would say that digital is changing the pathway to the customer and it is reducing the friction for the customer. And in certain cases, it is even creating new business models.

  • take 5, brandwagon, mahuya chaturvedi, leo burnett
    Take 5 with Mahuya Chaturvedi

    Anything that I eat at home after returning from work at 11pm while watching Netflix or Amazon Prime Video, tastes wonderful!

  • big bazaar, big bazaar tvc, wedding, brandwagon
    Review corner: Wedding jitters?

    In the absence of a storyline, Big Bazaar’s new TVC looks more of a colourful montage of wedding festivities.

  • McDonalds, arches, driving traffic, billboards, brandwagon
    When the arches point to McDonald’s

    The iconic McDonald’s arches are finally making a different impact. Follow the Arches sees the curves of the ‘M’ being deconstructed and becoming directional billboards, thus driving traffic to the nearest restaurant location.

  • amazon, france, britain, germany, brandwagon
    Amazon gets bullish on France, offers 2k jobs

    After settling a long-running tax dispute (running into 200 million euros) with French tax authorities in February this year, the online retail giant is keen to offer 2,000 jobs in the country.

  • twitter, International Womens Day, oscars, brandwagon
    Twitter says #HereWeAre

    Twitter kicked off the celebrations for International Women’s Day with its first-ever TV spot titled #HereWeAre during the Oscars this year with the intention to highlight the voices of women.

  • marketer, customer, salmat marketing report, marketing investment front, brandwagon
    Reaching new customers remains marketers’ top challenge

    The 2018 Salmat Marketing Report suggests that for most Australian marketers, reaching new customers remains the top challenge (40%) just like last year, followed by lack of budget (38%) and creating customer loyalty (33%).

  • kohl, kohl department store, drone, brandwagon
    Drone is the star in Kohl’s’ commercial

    It is not easy for a department store to stand out from the clutter and still advertise its wares without being boring. But Kohl’s’ new ad is not only innovative, it also turns the 30-second commercial to showcase the active-wear range around the store. The ad by Energy BBDO, Chicago, sees a drone capturing the […]

  • cathay pacific airways, mark sutch, brandwagon, lifestyle, job, toys, logos
    ‘I love to spend time looking at the competition’

    Being in the airline business, it is important that I like to travel and I genuinely do! One of the reasons I enjoy it so much is that I invariably have a great team of people that I work with.

  • travel, indian travel market, travel market in india, india
    Leaving on a jet plane

    Consumers today use a mix of online and offline research while booking their sojourns, thereby forcing travel companies to innovate if they are to stay ahead of the curve.

  • tourists, tourists in india, domestic tourists
    Evolution of the Indian traveller

    Until about two decades ago, a typical Indian traveller would primarily visit pilgrimage destinations, and the only sources for travel planning were references from friends and family, travel magazines and travel agents.

  • doordarshan, doordarshan tv
    Doordarshan: A struggle for relevance

    Once the sole television channel, Doordarshan (DD) has lost its charm. Industry believes good quality content and effective marketing could be the growth drivers.

  • DOOH , consumers, consumer markets
    DOOH-ing it right

    As the usage of everything digital sees an upsurge, why should the out-of-home medium stay behind? A take on how digital OOH will replace static billboards.

  • Manish Sharma, Panasonic India, panasonic india president and ceo manish sharma
    ‘We lost a lot of time & opportunities’: Manish Sharma, President & CEO, Panasonic India

    Panasonic, a household name in India long ago, had been noticeably missing in action for a good portion of time.

Horoscope: By Peter Vidal

Today ( 19 Sep )This Week ( 16 Sep - 22 Sep )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more