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  • Nykaa, Nykaa TVC, Nykaa’s maiden TVC, Nykaa’s campaigns, Nykaa ad campaign
    Nykaa’s new campaign has way too many shades of beauty!

    In its first TVC, Nykaa takes the route of celebrating women from all walks of life. Sounds eerily familiar to a zillion other brands out there, doesn’t it?

  •  screenwriting, books, The Conquest of Happiness, Bertrand Russell, Sapiens, Yuval Noah Harari
    My wanderlust is London: Apurva Purohit, President, Jagran Prakashan

    My two favourite books include The Conquest of Happiness by Bertrand Russell and Sapiens by Yuval Noah Harari for the most concise yet comprehensive take on the history of mankind.

  • Hyper Collective, Advertising, KV Sridhar, Hyper Collective, strategy, communication, content, design, technology, data, marketing veterans, startup owners
    ‘Advertising today is full of empty words’: KV Sridhar, Founder & CCO, Hyper Collective

    Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was in a bigger agency. Of course, in a big agency it takes time to reach the end result. However, we launched Nestlé Live (the in-house digital content studio for Nestlé in partnership with Ping Network) in just a couple of days.

  • artificial intelligence, AI, retail industry, advanced analytics, customer journeys, supply networks, merchandising, marketing, commerce
    Battleground 2018: AI and advanced analytics

    What changes can one expect across as retail, CPG and e-commerce segments adopt newer business models and AI gains ground?

  • advertising, advertising Brands, women only packages, product, women’s safety product
    Brands need to wake up

    Women’s safety is something that brands need to wake up to. For years, the only possible women’s safety product was pepper spray, but now the market is evolving. New technology and connected products are opening up the market.

  • shopper’s paradise, FDI, CAGR, India, government, Indian shopper aspirational, international brands 
    Creating a shopper’s paradise

    The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route — has left the Indian retail industry with a positive outlook. But what concrete difference will it make?

  • women safety, women’s safety, women’s issues, GirlsDon’tFight commercials, Advertising, women Advertising, Titan Company
    Taking the ‘safe’ route

    With women’s safety being a matter of paramount importance in the country today, brands have a real opportunity to address these concerns, either via products or ads. The trick is to avoid being gimmicky

  • Budget 2018, auto sector, Uberisation, GST, GST Council, GST rates
    Budget 2018 an auto sector: What industry really wants desperately

    The government, on the other hand, expects this bellwether of Indian industry that impacts millions of jobs directly and indirectly, through sectors like transportation and logistics, to kick-start the industrial revival after seeing a few green shoots in the last two months.

  • salman khan career evalutation, salman khan transformation, salman khan robin hood
    Salman Khan: Hinterland’s Robin Hood

    From a ‘bad boy’ to being more ‘humanised’, Bollywood star Salman Khan’s image has seen several ups and downs over the years. Has ‘bhai’ managed to sustain his brand value and convert it into quality endorsements?

  • policy bazar new advertisement, policy bazar advertisement, target audience of policy  bazaar advertisement
    And now, Policybazaar goes the preachy way

    Policybazaar’s latest ad highlights how access to health insurance can help people avoid taking extreme measures, but leaves the viewer indifferent

  • digital marketing, blog on digital marketing, benefits of digital marketing, how digital marketing is helpful
    Digital Marketing: blaming the medium for the message

    Are marketers today really understanding the digital medium and tailoring their creatives to it? Or are they simply dumping creatives for other mediums on digital and expecting fantastic results?

  • nima namchu, nima namchu interview, interview of nima namchu
    Nima Namchu, Chief Creative Officer, Havas Worldwide

    I picked up several books during the Christmas holidays and have begun reading two of them: The Noodle Maker of Kalimpong by Gyalo Thondup (The Dalai Lama’s brother) and Indra Bahadur Rai’s There’s A Carnival Today translated by Manjushree Thapa.

  • Alan Iny, who is Alan Iny, Alan Iny interview, interview of Alan Iny, brandwagon face off
    ‘While managing a crisis, prioritise’: Alan Iny, Associate Director, Boston Consulting Group, New York

    Between content, emerging trends and technologies, big data, analytics, and ever evolving strategies, there are a lot of things pulling businesses in different directions, making it challenging times to be in.

  • brandwagon around the world, the debut twitter, vivo phone singapore, amazon go, what is amazon go
    Around the World

    The popularity of high school basketball is immense. A Statista report claims that more than five lakh boys and over four lakh girls were part of high school basketball teams during the 2016-17 season.

  • Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta, facebook, facebook Ashish Goel, Ashwin Suresh, Sattvik Mishra, Karan Gupta
    Facebook’s changing algorithm

    Can Facebook’s decision to revert to its original style of news feed (more posts from friends and less from organisations) alter revenues and strategies for content publishers? BrandWagon speaks to four industry experts to gauge what this will mean for brands

  • sanjay bhutani, sanjay bhutani interview, interview of sanjay bhutani
    ‘An unexamined life is not worth living’: Sanjay Bhutani, Managing Director, Bausch & Lomb India

    The thing I love the most about my job is that we develop, manufacture and market products that make a meaningful difference in a patient’s life across the world.

  • Loans TVC, IDFC, loan products, Banking Nibhao, HDFC Life campaign, BFSI category, Sprite
    Straight talk with IDFC

    IDFC is out with another cheeky campaign striking a blow to the often serious toned BFSI ads

  • Nissan, Datsun, Jerome Saigot, Cochin,  Nissan Connect platform, Nissan Micra Fashion Edition, ICC Champions Trophy, Datsun Experience Zone
    ‘We are a baby in the Indian market’

    Nissan and Datsun aren’t terribly old in India; since their launch, the two car brands from the Nissan Motor India stable have distinctly targeted two different customer sets. While for Nissan, the focus is on tier I and metros, Datsun is looking to make deeper inroads into the heart of the country. Jerome Saigot of Nissan Motor India speaks with BrandWagon’s Shinmin Bali on the small town push for Datsun, the 2020 aim and becoming an ‘accessible’ brand.

  • Take 5: Shamsuddin Jasani MD, Isobar India

    13 Reasons Why — the writing is simply amazing.

  • social media, advertising, digital ads, TV communication, digital marketing, social media platforms, digital campaigns
    The action plan for digital: are you in?

    Digital might be a go-to medium for your ads, but many may not be utilising the platform well enough to extract a better bang for their buck

  • global advertising industry, india, Global mobile ad spending, share of Android mobile ad spending , APAC, US, eCPM growth
    How India compares to the West

    The global advertising industry is not just becoming increasingly mobile-first, but also app-first. Advertisers are continuously shifting their digital advertising budgets to apps, and as a result, in-app accounted for 96% of global ad spend on the Smaato platform in Q3 2017.

  • Discovery Communications India, Hindi GEC, Discovery Jeet, Karan Bajaj, South Asia, Discovery Communications India, Karan Bajaj, Sameer Rao, Mahindra & Mahindra, DSport
    ‘Discovering’ the mass-premium play

    Discovery is entering a very competitive genre. The genre is extremely dependent on numbers; while advertisers will sample, premium rates only come in if it is a big reality show

  • mobile advertising, 2017 GroupM TYNY Worldwide report, digital advertising market, digital advertising market in india, India mobile internet users, OTT platforms, Dentsu Webchutney, OTT content consumption, IAMAI
    Fifty shades of mobile advertising

    The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them?

  • Shriti Malhotra, The Body Shop India, customer's experience, barometer, customers, profitable, Wikipedia, personal fitness, personal fitness training 
    ‘I guzzle up tons of information’: Shriti Malhotra, COO, The Body Shop India

    Retail is a mix of science, art and lots of math thrown in to drive a profitable P&L. It is important to be always on the move, both mentally and physically, to challenge the status quo, and to keep moving the goal post.

  • TJX, TJX Companies, TJ Maxx, Hurricane Harvey, Hurricane Irma, HSE, Tinder, Trump, Twitter, Twitter policy, CBS, Amazon Prime
    Around the World

    The company also launched a new brand Homesense. So while department stores and traditional retailers are facing the music, across markets, some analysts believe that growing rapidly will only help TJX.

  • Nivea, winter, Target Audience,  mobile, Nivea India, mobile
    A winter nightmare

    Nivea cleverly introduces the concept of winter odour in its new campaign to build year-round relevance. But is the creative strong?

  • Murakami, BBC, Elon Musk, movie, Rajkummar Rao, Homo Deus
    Take 5

    The last series that I watched and was compelled to binge through was Doctor Foster. I also loved Baby Driver and Rajkummar Rao in Trapped.

Horoscope: By Peter Vidal

Today ( 23 Jun )This Week ( 17 Jun - 30 Jun )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more