Brand Wagon News

  • big bazaar, big bazaar tvc, wedding, brandwagon
    Review corner: Wedding jitters?

    In the absence of a storyline, Big Bazaar’s new TVC looks more of a colourful montage of wedding festivities.

  • McDonalds, arches, driving traffic, billboards, brandwagon
    When the arches point to McDonald’s

    The iconic McDonald’s arches are finally making a different impact. Follow the Arches sees the curves of the ‘M’ being deconstructed and becoming directional billboards, thus driving traffic to the nearest restaurant location.

  • amazon, france, britain, germany, brandwagon
    Amazon gets bullish on France, offers 2k jobs

    After settling a long-running tax dispute (running into 200 million euros) with French tax authorities in February this year, the online retail giant is keen to offer 2,000 jobs in the country.

  • twitter, International Womens Day, oscars, brandwagon
    Twitter says #HereWeAre

    Twitter kicked off the celebrations for International Women’s Day with its first-ever TV spot titled #HereWeAre during the Oscars this year with the intention to highlight the voices of women.

  • marketer, customer, salmat marketing report, marketing investment front, brandwagon
    Reaching new customers remains marketers’ top challenge

    The 2018 Salmat Marketing Report suggests that for most Australian marketers, reaching new customers remains the top challenge (40%) just like last year, followed by lack of budget (38%) and creating customer loyalty (33%).

  • kohl, kohl department store, drone, brandwagon
    Drone is the star in Kohl’s’ commercial

    It is not easy for a department store to stand out from the clutter and still advertise its wares without being boring. But Kohl’s’ new ad is not only innovative, it also turns the 30-second commercial to showcase the active-wear range around the store. The ad by Energy BBDO, Chicago, sees a drone capturing the […]

  • cathay pacific airways, mark sutch, brandwagon, lifestyle, job, toys, logos
    ‘I love to spend time looking at the competition’

    Being in the airline business, it is important that I like to travel and I genuinely do! One of the reasons I enjoy it so much is that I invariably have a great team of people that I work with.

  • travel, indian travel market, travel market in india, india
    Leaving on a jet plane

    Consumers today use a mix of online and offline research while booking their sojourns, thereby forcing travel companies to innovate if they are to stay ahead of the curve.

  • tourists, tourists in india, domestic tourists
    Evolution of the Indian traveller

    Until about two decades ago, a typical Indian traveller would primarily visit pilgrimage destinations, and the only sources for travel planning were references from friends and family, travel magazines and travel agents.

  • doordarshan, doordarshan tv
    Doordarshan: A struggle for relevance

    Once the sole television channel, Doordarshan (DD) has lost its charm. Industry believes good quality content and effective marketing could be the growth drivers.

  • DOOH , consumers, consumer markets
    DOOH-ing it right

    As the usage of everything digital sees an upsurge, why should the out-of-home medium stay behind? A take on how digital OOH will replace static billboards.

  • Manish Sharma, Panasonic India, panasonic india president and ceo manish sharma
    ‘We lost a lot of time & opportunities’: Manish Sharma, President & CEO, Panasonic India

    Panasonic, a household name in India long ago, had been noticeably missing in action for a good portion of time.

  • Uday Sodhi, Sony Pictures Networks India
    ‘Goa is my favourite hangout place’: Uday Sodhi, EVP and Head — Digital Business, Sony Pictures Networks India

    I walk in and out of lots of self-help and motivational reading — anything I can lay my hand on, he says

  • Alia Thalia Khalia, alia bhatt
    Overdosing on the ‘Alia’ factor

    Standard Electricals’ new ad tries too hard to cash in on actor Alia Bhatt’s quirkiness. And well, her name, too. Does it work?

  • Airbnb, hotel-hunting
    Airbnb goes hotel-hunting

    With an aim to overhaul its business and become a full-service travel-booking company, Airbnb has added new housing categories. The start-up is expanding the number of hotels on its platform in a bid to appeal to everyone and launching a loyalty program later this year. Valued at $30 billion, Airbnb already has at least 15,000 […]

  • facebook, bitcoin
    Facebook blocks crypto-related advertisements

    The rising popularity of alternate currency has made much news recently.

  • IPG, Nielsen
    IPG and Nielsen join hands

    Interpublic Group’s media management and data firm, IPG Mediabrands, has entered into a data and technology agreement with Nielsen.

  • P&G to continue trimming marketing spends, globally

    Over the past three fiscal years, P&G has made over $750 million savings in agency spends and has already slashed the number of agencies it worked with globally from around 6,000 to 2,500. But the company is not happy to stop here and is looking to earn more by saving through marketing and production cuts. […]

  • kfc, fck
    When KFC gave a cheeky FCK

    KFC running out of its fried chicken is a serious issue but trust ad agency Mother London to give it a different spin.

  • MobiKwik co-founder Upasana Taku, Upasana Taku, MobiKwik
    ‘I drive a Volvo V40’, Upasana Taku, co-founder, MobiKwik

    Indian consumers are rapidly adopting digital payments across the country, she says.

  • Around the World

    Roger Federer, who first partnered with Mercedes-Benz in 2008, has signed a multi-year extension of his deal with the German car giant worth an annual $5 million.

  • ashish goel, urban ladder, urban ladder founder
    ‘I hate constant context switching’: Ashish Goel, CEO & Co-Founder, Urban Ladder

    Over the weekends, I prefer taking longer runs in Cubbon park and enjoying a leisurely breakfast at Taaza Thindi, Jayanagar. I also like going for a long drive (outside Bengaluru).

  • myntra, Ananth Narayanan, Jabong
    ‘The level of discounting has to come down’: Ananth Narayanan, CEO, Myntra & Jabong

    Both the End of Reason Sale (EORS) and the Big Brand Sale (BBS) did well. Roughly, we have been seeing a 50% growth; in EORS we saw around 20 million users actually come to the platform.

  • Sneaking Out, DPA film, real is rare
    Bringing more spark to the diamonds

    The TVC ropes in the product very seamlessly into its narrative, which features a couple from a tier I or a tier II town.

  • punit pandey, 9x media
    ‘Hills, hills and hills are my wanderlust’: Punit Pandey, Chief Business Officer, 9X Media

    The Wolf of Wall Street and Black Mirror.

  • digital wave, content marketing, AR, VR, 
    Digital, digital all the way

    I know I will get into trouble for saying this but think about it — the digital medium is a hungry monster that constantly needs to be fed with content. Snackable content — content that is thumb-stopping and forces you to pinch, zoom, click, swipe and experience.

  • news, fake news, publishers, technology, WEF
    News, and the Ugly Truth

    Clearly, social platforms and tech giants are in the line of fire given the almost unquestioned and free reign they have enjoyed till now. Feeling the heat Everyone from publishers to advertisers to social media influencers are feeling the impact of seemingly corrective measures that are being undertaken.

Horoscope: By Peter Vidal

Today ( 17 Jul )This Week ( 15 Jul - 21 Jul )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more