Brand Wagon

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Approximately 36 brands released 108 pieces of Super Bowl ad creatives that garnered 110 million online views, according to iSpot.tv.

Super Bowl, Super Bowl advertising content, Super Bowl game, Super Bowl online game, Amazon, Amazon ad business News

Take 5| Pooja Jauhari, CEO, The Glitch

‘Every opportunity is an opportunity to make an impression, so make it count’

Take 5, Pooja Jauhari, CEO The Glitch  News

Our offline stores act as conversion channels: Ashish Goel of Urban Ladder

IKEA’s entry will make the market more organised over time. Typically, what we have seen in most markets is that the organised players have benefitted from IKEA’s entry

Urban Ladder, Ashish Goel, IKEA, IKEA furniture, furniture market, furniture retail market News

Huge denominator in influencer marketing in India is too good to be true

The huge denominator in influencer marketing in India is too good to be true

marketing in India, digital age of advertising, traditional advertising, digital advertising, Indian Instagrammers News

Digital Marketing: How to use hashtags to capture consumers attention on Social Media

It is the go-to strategy for brands to capture consumers’ attention on social media. But does it work?

Industry News

Amazon has ambitious plans to earn from virtual assistant Alexa

A user’s journey on a voice platform is akin to that on a search platform like Google; only in the former’s case, it is from search to skill to content

Industry News

Export is a significant part of our business: Sahil Gilani of Gits Food

The market in India is worth Rs 1,000-1,200 crore, which is quite small, and growing at about 10-15% year-on-year.

Industry News

I dislike unethical methods some resorts to combat competition: Nikhil Mohan of Blackberrys

Downtime in the middle of the day helps Mohan recharge further.

Industry News

Four trust-boosting factors that should define digital experience in 2019

As technological advances steam ahead, it is easy to forget the human aspects of this business.

Industry News

Barista new franchise model: Not just coffee and conversations

However, how Barista positions itself in this competitive landscape will be crucial.

Industry News

Apple cart upset? How OnePlus toppled iPhone as top premium smartphone brand

A look at what’s hampering iPhone sales in India.

Industry News

In the news: Marico India ropes in Koshy George, Reliance Entertainment’s a new Group CEO, and more

The mandate was won after a multi-agency pitch. Leo Burnett India’s Mumbai office will look after the account.

Industry News

We hate being called a value player: Shital Mehta, CEO, Max Fashion India

Apart from working towards a bullish revenue target, Max Fashion India hopes to shed its long-standing ‘value for money’ image and be known instead as a ‘fashion destination’.

Industry News

Sumesh Menon, WOO’s CEO on his current 5 favourites

I am currently reading Pachinko (fiction) and Thinking, Fast and Slow (non-fiction). Highly recommended reading for those who shoot from the hip, that is, most start-up entrepreneurs. Among the books

Industry News

Perils of deep discounting: What businesses must do as the threat of brand dilution looms large

American Express cards — those exclusive and sought-after symbols of achievement — are now being peddled desperately by sales people trailing you as you pass them by at airports.

Blogger park, perils of deep discounting, american express cards, News

F&B: ‘Chai biskoot’ gets a makeover

Brands are adding more zing to the plain biscuits category, in the face of premium biscuit offerings becoming popular.

Industry News

OTT: War of originals

Most major OTT players have launched original shows over the last year. Voot produced 18 original shows, SonyLiv launched more than 20 since 2015, while Zee5 plans to launch 90 originals by FY19.

Industry News

Branded content will be a key revenue stream: Prashan Agarwal, CEO, Gaana

From 80 million monthly active users (MAUs), Gaana hopes to take the count to 200 million in two years.

Prashan Agarwal, gaana News

The price-value equation: Indian consumer’s purchase behaviour is evolving

It’s a common belief that there is only one thing that can move the Indian consumer to buy — price.

price value, consumer News

After Hours: Harkirat Singh, Managing Director, Woodland

In my role, each day is busy but also completely different from the last., he says

woodland, industry News

In the news: From key developments at Leo Burnett to Milestone Dentsu wins Numero Uno

MullenLowe Lintas Group has merged its omni-channel agency, PointNine Lintas, with its flagship creative agency, Lowe Lintas.

Industry News

Kumbh Mela 2019: At least 100 brands at mega event to connect with masses

For sampling, selling and brand interactivity, the Kumbh presents an enormous opportunity.

India News

Tata Harrier story: It’s not a Land Rover by design

There is a lot more to a car than platform and engine, and in the Harrier that everything else is a Tata, and it sets the bar for every Tata vehicle that will follow

Industry News

Review Corner: From Saregama Carvaan-Shaadi ka Naya Gift to Bajaj Avenger

The latest TVC for Carvaan makes a compelling case for the product as a wedding gift.

Lifestyle News

Virality and engagement can be bought: Samar Verma, Founder & CEO, Fork Media

Brands have display campaigns launching every fortnight, month or quarter. There is consistency in the conversation they are having with consumers, but that can’t be said about content marketing

Industry News

Take 5: Shrenik Gandhi, Co-founder & CEO, White Rivers Media

'My wanderlust is watching the Northern Lights endlessly from the glass igloos in Reykjavik'

Industry News

Blogger’s Park: Changing the way we eat

A look at what is driving the growth in acceptance of convenience foods in India

Lifestyle News
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