Brand Wagon

Interview | Titan is working on an omichannel strategy: S Ravi Kant, CEO, Watches and Accessories

E-commerce is growing rapidly; we have seen an over 40% growth in sales. The contribution from our partners such as Flipkart, Myntra and Jabong is much higher than Titan’s own website, says S Ravi K

Industry News

After hours: Kewalchand P Jain, MD & CEO, Kewal Kiran Clothing

As the CMD of a large branded apparels company, I look after finance, investor relations and trends at the retail end, he says.

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How ad frauds are increasingly posing a threat to brand safety

How ad frauds are increasingly posing a threat to brand safety.

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Review Corner | IPL advertisement special

In this one though, the bowler over-compensates the neighbour by sending double the money needed to repair the window via the app, just so that the game goes on. Paytm is batting for a good cause, but

Paytm — Kisi ki life ka Paytm bano News

Digital publishers are eyeing commerce for growth. Will it help?

According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there is not enough digital advertising revenue for all digital players. Hence, alternativ

Industry News

Rasna CMD says concept of powder-based drinks won’t die

People’s appetite to consume honey-based products has increased with the entry of Patanjali, he said

rajna , rasna juice, rasna powder News

Dettol beats Band-Aid to become Australia’s most trusted brand

Dettol is Australia’s most trusted brand

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Take 5: MA Parthasarathy, CEO, Mindshare – South-Asia

A stage actor. Not sure I was good enough to make it, but would have loved it nevertheless.

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Bot-related frauds are robbing advertisers of their marketing budget

How bot-related frauds are robbing advertisers of their marketing budget.

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Rasna CMD says concept of powder-based drinks won’t die

. For example, we are currently testing lemon iced tea on e-commerce platforms to see the consumer response.

Industry News

In The News

Twitter india has brought on board Manish Maheshwari, the former CEO of Network18 Digital, as managing director.

Twitter India, Twitter India  managing director, Network18 Digital, Mullen Lintas, Madison Media, Snapchat, timex News

Why indigenous craft beer isn’t a lucrative business yet

Indigenous craft beer brands are springing up in India, but it is not a lucrative business yet

india first microbrewery, Doolally, craft beers, food and beverages, beer brands, India Beer Market, craft beer brands News

Why brands must exercise caution on content sharing platforms

The soaring popularity of TikTok inspired marketers to regard it as a potent advertising platform, but the recent controversy has them holding on to their purses.

TikTok, TikTok videos, social platform, short video mobile app, YouTube, Unilever, Procter & Gamble, Shamsuddin Jasani, Grapes Digital, DViO Digital News

A look at how mobile video advertising is evolving

Over time, mobile phones grew from being just a secondary screen to becoming the primary screen of engagement.

mobile video advertising, vertical mode, mobile phone,  video content on mobile phone, Instagram, facebook, LinkedIn, Snapchat News

After hours: Bhisham Bhateja, Co-founder & COO, The Man Company

The best part about my job is that it is highly challenging.

Bhisham Bhateja, Co founder & COO, The Man Company, After hours News

Mercedes-Benz India CEO says Tier II, III cities contribute one-fourth of our sales | Interview

Martin Schwenk tells Ankita Rai what Mercedes-Benz has learnt in its 25 years in India.

Mercedes Benz India, Martin Schwenk, tier II, tier III markets, Volvo,  Audi, Mercedes Benz India sales News

Billboards get a digital push

Marketers are taking to smart digital billboards amid regulatory hurdles and limited inventory .

Industry News

Lifestyle stores adopt an omnichannel and tech-led strategy for growth

Lifestyle Buddy uses AI and IoT to increase customer conversions and purchase value.


In the news: Mindshare, Dentsu Webchutney receive top honours at Goafest

Royal Philips has elevated Gulbahar Taurani as president, Philips Personal Health in India, to succeed ADA Ratnam.

Goafest s, mindshare india News

Nykaa doesn’t follow the discount-led model: Falguni Nayar and Anchit Nayar | Interview

Having started off as an online retailer for makeup and skincare in 2012, Nykaa recently forayed into fashion and men’s grooming products with independent websites and apps.

Falguni Nayar, Founder & CEO, and Anchit Nayar, CEO, Retail, (Express photo: Nirmal Harindran) News

Take 5: Meet Neena Dasgupta, CEO & director, Zirca Digital Solutions

If not in this profession, I would have been a…Chef. I love cooking. It’s my biggest stress buster. I try and cook every day. It is as if the ingredients speak to me.

Neena Dasgupta, CEO & Director, Zirca Digital Solutions News

Around the world: Publicis Groupe to buy Epsilon for $4.4 billion

Publicis Groupe has agreed to acquire data-driven marketing agency Epsilon for $4.4 billion. The deal will also see Publicis Groupe enter into a strategic partnership with Epsilon’s current owner Al

Publicis Groupe to buy Epsilon for $4.4 billion News

In the news

Voot Studios aims to be a business performance oriented content-tech solution for advertisers who are looking to connect with digital audiences with branded shows, sponsorships and interactive formats

Lifestyle News

Will Ferns N Petals’ diversification into cafes and premium water pay off?

For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.

Industry News

Why some celebrities are associating with brands as co-owners?

Why some celebrities are associating with brands as co-owners, and not endorsers.

Industry News

What video streaming analytics can do to your business

What video streaming analytics can do to your business.

Industry News
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