Brand Wagon

There is never a dull moment at Lenovo: Sudhin Mathur

After hours with Sudhin Mathur, Director- smartphones, Lenovo India.

There is never a dull moment at Lenovo: Sudhin Mathur

Great Expectations

Buoyed by positive market sentiments, the media and entertainment industry is looking at a good year ahead with ad revenues burgeoning

Great Expectations

A lip-smacking recipe

Food-related content on television has matured to an exceptional spectrum of show repertoire, from simple demonstrations of recipes to reality shows pitching budding chefs against each other

A lip-smacking recipe

I look forward to learn something new every day: Ranjan Dutt

I try and treat every day at work as if it were my first day on the job in the sense...

I look forward to learn something new every day: Ranjan Dutt

Friends, not foes

Continuing with its tradition of using humour in its advertising, Fevikwik’s new ad rides on the India-Pakistan rivalry to make a point on human bonding

Friends, not foes

Numerology: Digital dividend

India's GDP and population

Numerology: Digital dividend

In the news

Snapdeal.com buys luxury fashion portal Exclusively.com

In the news

India is the only country on the global network to have its own advertisement: Wolfgang Will, Director, Lufthansa

AT a time when the Indian aviation industry is going through much turbulence, international carrier Lufthansa...

India is the only country on the global network to have its own advertisement: Wolfgang Will, Director, Lufthansa

Will achhe din dawn?

Expectations soar for media and entertainment industry as Budget day approaches

Will achhe din dawn?

The not-in-stores advantage

A host of brands have chosen to go for exclusive deals with e-commerce platforms. And the strategy is paying off with word-of-mouth creating the necessary buzz online and offline

The not-in-stores advantage

I hate being patient: Ashish Kashyap, CEO, Ibibo Group

Creating products and applications that make customers...

I hate being patient: Ashish Kashyap, CEO, Ibibo Group

Face off: Less than 1% of Indians are regulars at gyms, says John Kersch, VP, ID, Anytime Fitness

We are developing a mobile platform which will help our members to stay healthy and take informed decisions whether they are inside an Anytime Fitness gym, or at their home or office.

Face off: Less than 1% of Indians are regulars at gyms, says John Kersch, VP, ID, Anytime Fitness

Going for the Kill

Discovery Networks Hindi channel ID is notching up viewers rapidly with its crime based narratives. Happy with its success, the channel is now looking at the Indian crime scene for story ideas

Going for the Kill

Ad-dendum: Before and after IPL

Emergence of a range of sports leagues proves that Indian audiences are looking beyond cricket.

Ad-dendum: Before and after IPL

Life Lessons

The insurance industry in India has more than 20 brands fighting for the customer’s attention. With little difference in their offerings, the only way they can establish brand recall in customers’

Life Lessons

The Discount Trap

Brands are rushing to offer deep discounts as e-commerce sites play on flash sales to lure customers. Even as sales spike, comes a sobering thought: what does it do to brand value?

The Discount Trap

‘Our mobile focus and our user base make us attractive to investors’

VIJAY Shekhar Sharma, chairman and managing director, One97 Communications is touted be the next big player...

‘Our mobile focus and our user base make us attractive to investors’

‘I learn by observing how brands communicate with their customers’

I love my job and that is the reason why I consider everyday to be a new challenge...

‘I learn by observing how brands communicate with their customers’

Ariel Share The Load campaign: Dhobi Ghat

Espousing a noble cause is always a favourite activity of brands, and when it is a cause that’s right in your backyard, the impact is enormous. Ariel hits the jackpot with its new pro-women ad

Ariel Share The Load campaign: Dhobi Ghat

In the news

Carat is number one media agency in India

In the news

Ad-dendum: Game of Life

The life insurance sector boasts of a slew of big brands but has not been able to forge a deep relationship with customers. Not surprising then, that it is referred to as a category that is sold, not

Ad-dendum: Game of Life

Advertisement: Holding steady

a fall in growth is coming for the business press, and also the general magazines. But Hindi dailies continue to do extremely well. We expect a lot of our publisher brands to move to digital content

Advertisement: Holding steady

Hike messenger: Calling home

JUST two weeks back homegrown chat application firm Hike Messenger introduced free voice calls to its Android user...

Hike messenger: Calling home

‘dotBank, dotBeer or dotFootball are more memorable than country code domain names’

EVER since internet came into being, people typed “.com” or “.org” to visit websites of their choice...

‘dotBank, dotBeer or dotFootball are more memorable than country code domain names’

ICC World Cup 2015: As M S Dhoni & co get set, Star India, MSN, battle over brands

It’s a neck-to-neck race as Star India and MSM pull out all stops to get brands on board their respective cricket properties – the ICC World Cup and the IPL, respectively

ICC World Cup, ICC World Cup 2015, World Cup, World Cup 2015, M S Dhoni, M S Dhoni World Cup, Star India, Star India M S Dhoni, MSN, MSN M S Dhoni, advertisers, advertisers cricket world cup, advertisers world cup News

‘90% of the internet music market belongs to the pirates’

“We are in talks with many prospective brands to make Guvera a platform for brands to seamlessly integrate music programming with some of their own properties including websites and e-stores.”

‘90% of the internet music market belongs to the pirates’
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