Brand Wagon

Snapdeal: The challenger

It’s a proud number two in a market where long term winners and losers are yet to be decided...

Snapdeal: The challenger

Flipkart: Delivery boys

It wasn’t too long ago that the idea of shopping over the internet instigated fear in consumers’ minds instead...

Industry News

Narendra Modi: Salesman of the year

He is the undisputed salesman of the year. From a tainted local brand to one with global appeal, Narendra Modi...

India News

Top marketers 2014

These are confusing times for marketers. On the one hand, there is a surfeit of options that allow targeted reach to consumers...

Industry News

Micromax: Cheap and best

What do consumers want? Best quality products at cheapest possible rates. That’s almost an impossible target but not for Micromax. The handset maker’s calling card is high end phones at cheapest p

Industry News

Life Insurance Corporation: Yours Truly

Those who measure a brand’s profile through its advertising may find the Life Insurance of India, or LIC...

Life Insurance Corporation: Yours Truly

Maruti Suzuki: Long Drive

What would you call a brand that has weathered many storms and remained as strong as ever...

Automobiles_NOT_IN_USE News

The year of many things…

It was a political campaign that changed the rules of communication between brands & consumers. 2014 was not about eye-catching ads alone, it was the year of cutting-edge brand conversations

Industry News

The best ads 2014

Not a fiery speech but a stammering monologue. It gets him rousing applause. And we drink to that. Does that ring a bell?

Industry News

Eyeing the eyes

With BARC's new audience measurement system ready to make its debut, it’s a new dawn breaking on audience metrics in the television broadcast sector. But for other media such as print, radio or out

Industry News

Online’s offline overture

E-commerce companies take omni channel route to boost sales; open brick-and-mortar stores to engage directly with customers

Online’s offline overture

India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

It was around mid-October when Dominic Proctor, the global president of GroupM, the holding company for all the media agencies of marketing communications conglomerate WPP, announced that Lindsay Patt

India market is good at balancing rigour and magic: Lindsay Pattison, Global CEO, Maxus

Bits by Bits

Hero MotoCorp ropes in Tiger Woods as global brand ambassador

Bits by Bits

Old stories, new lessons

With new films unable to hold viewers’ interest movie channels are falling back upon old flicks. Regional cinema could hold the key to bringing back the audiences

Old stories, new lessons

Creating new value for clients is my high: V Balakrishnan

V Balakrishnan EGM  Marketing,  Konica Minolta Business Solutions India 1. The job: Twenty days on the road, a new city every day, new customers, new challenges, new exhibitions and events. An exhil

Creating new value for clients is my high: V Balakrishnan

Home Truths

Rusks are at the bottom of the biscuits category but with this campaign, Britannia has brought them into a new trajectory

Home Truths

The clothes line

Higher margins and the ability to build a loyal customer base has seen online apparel emerge as one of the most important segments in the e-commerce sector. Even as they continue to sell branded appar

The clothes line

Vanity fair

BrandWagon checks out some of the big online fashion stores that are getting the eyeballs and the moolah

Vanity fair

Treading with Caution

A private label placed along with the established brands in the same marketplace enables the e-tailer to leverage the adjacent brand for value with discerning buyers who are seeking products at a re

Treading with Caution

Mind Games

Nielsen flags off neuroscience lab in India; plans to measure brainwaves to guage consumer response

Mind Games

“My best friend is an organiser”

It is cliched but it’s true—when you truly love your job you don’t have to work a single day of your life!

“My best friend is an organiser”

Kids’ stuff

With the target customer anyone who feels young , the Paper Boat film tugs at everyone’s heartstrings, taking them back to childhood

Kids’ stuff

“Social media is an animal you cannot control”

Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three years

“Social media is an animal you cannot control”

Future of mobile marketing is augmented reality

There are tons of apps featuring augmented reality, available for everything from gaming to driving to furniture arrangement

Future of mobile marketing is augmented reality

The number game

Brands are listening in to consumer coversations on social media to get crucial insights on what they want and are tweaking their marketing strategies accordingly. And it is yielding results

The number game

The default man: Abhijit Avasthi, Ogilvy & Mather

Avasthi last month resigned as the national creative director at O& M, and is now planning to launch his own venture.

The default man: Abhijit Avasthi, Ogilvy & Mather

Fight for eyeballs

With the young urban Indian hooked onto online videos, television is scrambling to keep its flock together. From catch-up programmes for loyal viewers to add-on digital videos to channel apps and crea

Fight for eyeballs
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