Brand Wagon

Face off: Rajesh Iyer, Business Head, &TV; We are ready for the marathon

The latest entrant in the general entertainment genre, &TV, from the house of Zee Entertainment Enterprises Ltd...

Face off: Rajesh Iyer, Business Head, &TV; We are ready for the marathon

Vodafone: Test of time

The Vodafone ad tells the story of technology and, in the process, touches hearts

Vodafone: Test of time

Tectonic Shifts

With BARC set to roll out its new audience measurement system, the television and media industry readies for a brave new world

Tectonic Shifts

Ad-dendum by Tim Lindsay: What does it take to win on the biggest stage?

Sometimes the smallest of tweaks is all that’s needed to unlock that next level and turn an entry from an awards contender to an award-winner

Ad-dendum by Tim Lindsay: What does it take to win on the biggest stage?

Spreading APPiness

As more Indians join the smartphone brigade, e-commerce companies are changing tack with mobile applications taking centre stage

Spreading APPiness

Ad-Dendum by Arvind Sharma: Why would an adman turn an online entrepreneur?

The e-commerce space involves a heady mix of interests—passion for business, brands, consumer behaviour, retailing, design and all things related to technology

Ad-Dendum by Arvind Sharma: Why would an adman turn an online entrepreneur?

Ad-Dendum by Vishal Gondal: Thriving on the net

If the power of technology, internet and human touch come together – it can help a lot of people who stay true to their goal of living an active, healthy lifestyle

Ad-Dendum by Vishal Gondal: Thriving on the net

E-commerce: That special special niche

From helping people find a plumber to getting them to chat with their favourite celebrity, from offering safety products to helping them connect with God, a bunch of enthusiastic entrepreneurs are exp

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The most important goal is to remove corruption: Vijay Shekhar Sharma, Founder, Paytm

The most important objective is how we can remove corruption from this country. Paytm is all about...

The most important goal is to remove corruption: Vijay Shekhar Sharma, Founder, Paytm

Indian Premier League: Time to celebrate

The IPL ad looks at the annual jamboree in a different light—from just being an event that ignites much passion to one that kindles a sense of bonhomie and festivities

Indian Premier League: Time to celebrate

Learning from pop culture

Grey New York president and worldwide CCO Tor Myhren believes digital space has changed everything and the industry needs to be part of what people are talking about to create famous and effective wor

Learning from pop culture

Mom’s the word

Denstu India Network brings Mama Lab to India

Mom’s the word

Digital is the state of permanent beta: Shubhradeep Guha

Ideas and technology, constantly challenging and inspiring one another, together form the springboard for digital campaigns

Digital is the state of permanent beta: Shubhradeep Guha

Every piece of work that goes out should solve an advertiser’s problem: Sonal Dabral

“In the next five years, we would like to be the number one agency in both billings and creative. Today, we are one of the top five agencies in billings. But our aim is to be the most creative agenc

Every piece of work that goes out should solve an advertiser’s problem: Sonal Dabral

The Cleanliness Drive

Several brands have hitched their bandwagon to the government’s Swachh Bharat Abhiyan programme. While brands in the health and hygiene segment may have a role to play in the cleanliness drive, ther

The Cleanliness Drive

World Cup 2015: From average to bad

For a business that involves multitudes of agencies and brands, this World Cup we are looking at a rather sad bulk of advertising that’s either average or bad

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Face off over Star Sports revenue: Sanjay Gupta vs Harsha Joshi

It’s been a roller-coaster ride for Star Sports, the official broadcaster of the ICC World Cup...

Face off over Star Sports revenue: Sanjay Gupta vs Harsha Joshi

World Cup 2015 advertising blitzkrieg: Are they scoring?

World Cup 2015: Anushree Bhattacharyya checks out what is working with the audiences.

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World Cup 2015: India onto a winner

After a slow start, the World Cup has finally found its place in the life of viewers.

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There is no stopping the food business from growing exponentially: Piyush Goyal, TravelKhana

Piyush Goyal believes in putting his money where his mouth is. That is why in 2013, the self-confessed foodie invested in TravelKhana, an online food delivery service for railway passengers.

There is no stopping the food business from growing exponentially: Piyush Goyal, TravelKhana

…Cooking up a storm

A look at some of the online food start-ups...

…Cooking up a storm

Bon appetit

A variety of online food delivery start-ups have come up catering to niche markets. Can they scale up?

Bon appetit

The perfect recipe

VCs and established entrepreneurs understand that the business model of internet-based food firms is extremely scalable and these platforms can be set up without having to invest huge sums of money

The perfect recipe

Baby’s day out

Given that the previous edition of the MTS internet baby ad had endeared itself to viewers with its unusual storyline, viewers had high expectations this time. But that sadly has not happened

Baby’s day out

There is never a dull moment at Lenovo: Sudhin Mathur

After hours with Sudhin Mathur, Director- smartphones, Lenovo India.

There is never a dull moment at Lenovo: Sudhin Mathur

Great Expectations

Buoyed by positive market sentiments, the media and entertainment industry is looking at a good year ahead with ad revenues burgeoning

Great Expectations

A lip-smacking recipe

Food-related content on television has matured to an exceptional spectrum of show repertoire, from simple demonstrations of recipes to reality shows pitching budding chefs against each other

A lip-smacking recipe
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