Brand Wagon

‘We live in a do-it-for-me society’: Mukul Arora, Principal, SAIF Partners

If we look at e-commerce in 2008-10, every category had three or four players and out of them a few would raise series A, B funding before a leader emerged. Whereas, in hyperlocal, every category has

mukul arora News

New-age planner is a mix of old and new: McCann Worldgroup’s Suzanne Powers

It all began in 2013 with the global launch of Truth Central at McCann Worldgroup. This new division was tasked with unearthing consumer behaviour insights from across the globe – a strategic thrust

New-age planner is a mix of old and new: McCann Worldgroup’s Suzanne Powers

‘I thrive on organised chaos’

The 3D visualisation tool ‘Kaleido’ that we recently launched is the perfect example of this.

‘I thrive on organised chaos’

Maruti Suzuki S-Cross: Royal Treatment

While Maruti Suzuki may be hoping to elevate its brand image with the Nexa showrooms, whether the high-end customer will play along is the million-dollar question

Maruti Suzuki S-Cross: Royal Treatment

The future of journalism

Integrated newsrooms have been around for some time, but never has the concept been more relevant than now

The future of journalism

Mobile video entertainment: The digital wheel of fortune

The mobile video entertainment space is seeing production firms, broadcasters, telecom operators and video-on-demand players rolling out varied content to catch the attention of digital audiences

Mobile video entertainment: The digital wheel of fortune

Challenges prod me to keep innovating: Rajiv Kumar, Revlon India

After Hours with Rajiv Kumar, Sales & Marketing Director, Revlon India

Rajiv Kumar, Revlon India News

Playing Safe: Sunfeast Yippee Noodles reassurance ad campaign

Yippee is the first instant noodles brand to come out with a reassurance ad. Whether sales pick up remains to be seen

sunfeast yippee News

‘Out-of-home is now at the centre of advertising’

Face off with Mauricio Sabogal, CEO, Kinetic Worldwide & Amit Sarkar, COO, Kinetic India

Mauricio Sabogal, Kinetic Worldwide, Amit Sarkar, Kinetic India News

Ad-dendum by Alok Bhan: Scoring big on social media

Often brands try to hide behind corporate discourse or standard elements of customer replies—that may actually backfire on social media

social media News

In Perspective By Zafar Rais: A helping hand

Today, mobile wallets have made cashless transactions from anywhere in the country very convenient for the consumer.

In Perspective By Zafar Rais: A helping hand

What mobile wallet start-ups need to do to increase revenue generation

Mobile wallet start-ups will have to get more consumers and retailers on board to battle wafer-thin margins and increasing competition

Banking & Finance News

How smartphone is re-defining the news industry

The smartphone is re-defining the news industry. It has shaken up how people consume news, the way news is reported and is now challenging existing business models.

news industry News

I hate missing timelines: Neeraj Jain, Zopper CEO

After Hours with Neeraj Jain, CEO, Zopper

Neeraj Jain, Zopper CEO News

I am shooting for strong double-digit growth: Tarun Rai, J. Walter Thompson South Asia CEO

While we have already acquired a few specialist divisions, we are still on the lookout to acquire a few more in some interesting areas such as design and shopper marketing or we may just build it from

Tarun Rai, J. Walter Thompson South Asia CEO News

Manyavar’s I-Day ad campaign is a smart move to tap on festive season

By inviting its target audience to wear traditional attire to celebrate Independence Day, Manyavar extends its reach beyond weddings; a smart move with the festive season round the corner

Manyavar Independence Day ad campaign News

How crowdsourcing is making consumers part of brand story

Crowdsourcing, coupled with the magic of social media, has emerged as the perfect way to make consumers part of the brand story and earn their loyalty.

ranbir kapoor pepsi ad News

‘Not every brand needs a fan club’

Author of several books including Convergence Culture: Where Old and New Media Collide, Textual Poachers: Television Fans and Participatory Culture and What Made Pistachio Nuts?

‘Not every brand needs a fan club’

‘The joy of bringing order into chaos is what I love’

I love the madness, the chaos and then the joy of bringing order into the chaos. Things that I love about my job have little to do with the job....

‘The joy of bringing order into chaos is what I love’

Ad-dendum by Amit Kekre: The choice is hers

The images of super moms and super dads can be, for some, an effortless personal prerogative, but as prescribed performance, they stifle and suffocate

Ad-dendum by Amit Kekre: The choice is hers

A crack in the glass ceiling

The empowered woman as the protagonist is increasingly being seen in Indian advertising. Has the industry, decried for long for objectifying women, suddenly become gender sensitive? Or does it see a p

A crack in the glass ceiling

‘I have deep respect for Japanese brands’

My association with the internet and e-commerce dates back to the 1990s. It was a time when people were hardly aware about the emerging technology.

‘I have deep respect for Japanese brands’

Why Flipkart’s posterboy needed a refreshed brand identity now, answers Shoumyan Biswas

In June, India’s e-commerce posterboy Flipkart embarked on a fresh look with a new logo and a mobile app for sellers.

flipkart News

Decoding the consumer’s mind

Maxus’ behavioural science lab Moribus is all set to help brands connect better with their target audiences as it analyses consumer purchase decisions

Decoding the consumer’s mind

How IPL’s stupendous success is inspiring different sports

A slew of newbies across different sports is trying to replicate IPL’s stupendous success

IPL 8, IPL 2015, sports news, Indian Premier League News

Laundry woes

If the idea was to do something different so that viewers would sit up and take notice, the Lloyd washing machine ad works with its unisex positioning

Laundry woes

Ad-dendum by Sandeep Goyal: Enhancing the mobile’s value

The new era is about value enhanced services. It is about LoCoMo (local-content-mobile) or location-based services over the mobile

Ad-dendum by Sandeep Goyal: Enhancing the mobile’s value
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