Brand Wagon

Face off: I am not in favour of autoplay ads, says Meera Chopra

Getting people to pay for quality content rather than downloading a pirated version is the big challenge. Recharge value is obviously one of the biggest constraints”

Face off: I am not in favour of autoplay ads, says Meera Chopra

Ad-dendum by Naresh Gupta: Shocking, Bizarre or Strategically Sound?

Often in being comical or strange or bizarre, brands lose their sense of context and then stand out like a sore thumb

Ad-dendum by Naresh Gupta: Shocking, Bizarre or Strategically Sound?

Dos and don’ts

Shaadi.com’s latest ad allows women to set their terms and conditions for marriage without donning the rebel tag

Industry News

‘The lines between work and fun are pleasantly blurred’

As an entrepreneur I get to transform my vision into reality and have the opportunity to innovate. What could be better than that?

‘The lines between work and fun are pleasantly blurred’

How brands are using social media’s storytelling abilities

Brands have realised the significance of social media and its peculiar demands. Utilising the social channels’ storytelling abilities, they are creating an image of a more personal and reachable ent

social media News

“With social media we are dealing with live storytelling skills”

Brands can never be social; it’s the idea which becomes social. It took a while for our marketers to figure this out.

“With social media we are dealing with live storytelling skills”

Ad-dendum by Marzin Shroff: Bridging the offline-online gap

The digital domain can be used to make first contact with the consumers and then seamlessly moving the ‘discussion’ offline by connecting the prospect with the on-ground sales person

social media hate messages News

Will a name change help Uninor as it tries to ride the value for money game?

Norway’s Telenor Group, which recently rebranded Uninor (its subsidiary in India) to Telenor India, plans on riding the value for money game

uninor News

“We are positioning ADK Fortune as a challenger agency”

Launched in 2008, ADK Fortune was the result of a 50:50 joint venture formed between Japan’s ADK Group and WPP’s J Walter Thompson.

adk group News

Time to smell the coffee

As the first ad in a campaign, this would have been great. As a sequel to the hugely popular ad featuring the stuttering comedian, this Nescafe ad is a letdown

nescafe coffee News

“I do not like getting stuck in my own thoughts”

After Hours with Sanjay Jhunjhunwala, Managing Director, Turtle Ltd 1. I love the challenges that come every day in our dynamic business scenario. I enjoy mentoring a team of young and energetic peopl

“I do not like getting stuck in my own thoughts”

Tough road ahead for new English entertainment channels

Several new channels have sprung up in the English entertainment genre, and it is not going to be an easy road ahead. But there’s digital consumption to the rescue

Industry News

Game of content

Hindi movies are no longer being bought by broadcasters for exorbitant prices. Box-office performance now dictates prices, and even then, it hits the small screen only after a long hiatus

Entertainment News

Pay peanuts, get monkeys?

You know that old saying, right? Pay peanuts and…? Well, content rights are a strange market where you might pay a king’s ransom and buy a mangy cur.

Pay peanuts, get monkeys?

Niche is the new mainstream

Yes, I know. You spotted the pop culture reference immediately. No wonder. You are the supremely desirable English Speaking Market.

Niche is the new mainstream

Ad-dendum by Monika Thakur: Going app-only may be premature

For sites such as Flipkart, Snapdeal, Amazon etc ,more than half the people use the website to complete the purchase About 20% use both the site and the app.

smartphones and apps News

Face off: Print needs fixing, just like TV, says MG Parameswaran

"Certain companies in the Silicon Valley have taken to offering unlimited maternity and paternity leave. But they find that no one avails it, because if you are not in office for three months, the guy

Industry News

Hiking up the friendship quotient

Hike’s new campaign ‘Got a Gang?’ targeted at the youth breaks the clutter through a quirky execution. The brand campaign rollout comes on the back of the launch of the product update, Hike 4.0

hike messenger News

‘TV + web audience measurement is ideal’

Face Off with Prashant Singh, Managing Director, Nielsen India & L V Krishnan, CEO, TAM Media Research As rivals TAM Media Research (TAM) and Broadcast Audience Research Council (BARC) join hands

Industry News

More than a quick fix

Finally, in a bizarre sequence, top chefs land up at his home and thrust a mobile phone at him, telling him to ask the ‘baap’, that is, the Askme app, for trendy restaurants.

More than a quick fix

Ad-dendum by Titir Pal: Online impact, offline purchase

Unsolicited, real-time word-of-mouth publicity for a brand is a great influencer on the purchase decision for a prospective consumer

Industry News

‘It’s important for the team to stick together’

We are growing at a breakneck speed and I love such a high-energy work environment where everybody has only one aim—to maintain Foodpanda’s leadership position.

‘It’s important for the team to stick together’

How a few companies are keeping employees motivated

While some organisations treat ‘people first’ as a philosophy worthy only of lip service, a few are stepping up to the promise

Industry News

How far is hyperlocal business model sustainable?

On-demand services based hyperlocals are in vogue, with investors and consumers both sitting up and taking note. But how far is the business model sustainable?

hyperlocal startups News

Online grocery stores: Will customers continue to come once the freebies dry up?

Online grocery stores are riding primarily on discounts. Will the customers continue to come once the freebies dry up?

Grofers News

The Fuss Around Hyperlocals

Even as hyperlocal start-ups mushroom, how many of them survive will depend on whether they have been founded on sound business and financial accounting principles

The Fuss Around Hyperlocals

‘We live in a do-it-for-me society’: Mukul Arora, Principal, SAIF Partners

If we look at e-commerce in 2008-10, every category had three or four players and out of them a few would raise series A, B funding before a leader emerged. Whereas, in hyperlocal, every category has

mukul arora News
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