Brand Wagon

Face off: Our monthly ‘Fight Club’ helps us generate great work, says Rajdeepak Das

we have a ‘Fight Club’ — our ECDs meet every month so that without discouraging each other, we can help each other do better, says Rajdeepak Das, Chief Creative Officer of Leo Burnett

Industry News

Sharing empowerment

The Idea Cellular ad is heartwarming but the campaign is now becoming predictable

Industry News

‘It’s no fun working for meek targets’

After Hours with Sulakshan Kumar, Co-Founder and CEO, MySmartPrice

Industry News

In Perspective: Stage set for the underdogs

The consumer today is smart, informed, well researched and looks beyond believability of a known face holding a product saying it is great.

In Perspective: Stage set for the underdogs

Is it the age of the unconventional brand endorser?

Brands are no more frowning upon the use of Nawazuddin Siddiqui over, say, a Shah Rukh Khan.

Brand endorsement News

Wooing the Un-Metro Guy

Rapid urbanisation is one of the key factors impacting the socio-economic fabric of our country.

Wooing the Un-Metro Guy

Numerology: Mobile Subscriptions

Mobile Subscriptions

Numerology: Mobile Subscriptions

Coca-Cola ad: Carrying forward the tradition

The new campaign sees Alia Bhatt reprise her role as the newlywed bride.

Coca-Cola ad: Carrying forward the tradition

Face off: Digital promotion was vital for #PRDP, says Rajjat A Barjatya

They say there are only seven kinds of stories in the world; plots and characters change — but the stories remain the same.

Face off: Digital promotion was vital for #PRDP, says Rajjat A Barjatya

How a brand can maneuver its way out of a crisis

What’s common to Nestle India, Uber, TinyOwl, Unilever and AirAsia in recent times? The word ‘crisis’. And here’s how a brand can maneuver its way out of a problem

maggi noodles online, maggi noodles snapdeal News

In Perspective: When the going gets tough

In the 1950s and ’60s, when bigger meant better in American consumer culture, Volkswagen built its brand with ads that poked gentle fun at its diminutive vehicles.

In Perspective: When the going gets tough

Ad-dendum by Dheeraj Sinha: Will the real Indian youth please stand up?

A look at why youth marketing needs to go beyond risque content in India

Ad-dendum by Dheeraj Sinha: Will the real Indian youth please stand up?

Face off: We can’t have a good product and just sit back, says Rajeev Varman

The ever-growing quick service restaurants (QSR) category in India saw a new entrant in Miami-based Burger King, a year back.

Face off: We can’t have a good product and just sit back, says Rajeev Varman

Raymond advertisement: The Complete Ad

Raymond showcases the ideal man with a social message. The danger is it may start getting preachy

Raymond advertisement: The Complete Ad

As TV ratings measurement change, a lowdown on what India Watches

With concepts like rural data and multi-screen measurement poised to change the television landscape, here’s a lowdown.

As TV ratings measurement change, a lowdown on what India Watches

Getting out of the rut

This year, nearly '50,000 crore will get invested into advertising in India, and 80% of this investment will go into TV and print media.

Getting out of the rut

Ad-dendum by Ashish Pherwani: Roti, Kapda, Entertainment!

With India’s need for escapism and entertainment hitting the roof, here are M&E predictions for 2016

Ad-dendum by Ashish Pherwani: Roti, Kapda, Entertainment!

FACE OFF: Coalition loyalty can be a game changer for retail, says Rahul Rana

While a sophisticated tool internationally, loyalty marketing is still considered a tiny part of the Customer Relationship Management...

FACE OFF: Coalition loyalty can be a game changer for retail, says Rahul Rana

‘I wear both quantitative and qualitative lenses’

After Hours with Saurabh Yagnik, EVP and Business Head, Sony PIX and AXN

‘I wear both quantitative and qualitative lenses’

How Amazon, Snapdeal, Flipkart performed during festive sale

In 'once bitten, twice shy' mode, India's top three e-tailers got their act together for this year's festive sales season. But the war only got racier as players stepped over each other for the consum

online shopping News

Festive season advertisements: Hit or Miss?

Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:

Festive season advertisements: Hit or Miss?

Big Data weds Festive Sales

Data analytics has never been more crucial to retail as it is in today’s competitive times. During festive seasons, how can big data best be leveraged by retailers to drive sales? BrandWagon gets

Big Data weds Festive Sales

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

What we have is incomparable to anything a customer will get elsewhere. For instance, each sale has its own format and on top of that we have cashback offers from banks. However, the problem we face i

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

As niche as it gets

Infotainment channels in the space of food, lifestyle and travel have mushroomed over the years and more are being added to the pie. How sustainable are they?

As niche as it gets

In Perspective: No more ‘one size fits all’

Sam Balsara, a wise and thoughtful observer and commentator on the communications industry, speaking at the Subhas Ghosal Memorial Lecture a few weeks back...

In Perspective: No more ‘one size fits all’

Ad-dendum: The Transformational Power of Social Media

The combination of social media and technology is putting citizen concerns first, crowdsourcing relief in crises and reinforcing the power of connectivity, communities and the power of #Now

Ad-dendum: The Transformational Power of Social Media

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh

By offering a multitude of experiences and catering to each individual’s demand for flexibility—in timing, type and volume of content and the place of consumption—we offer high value that users

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh
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