Brand Wagon

Will Ferns N Petals’ diversification into cafes and premium water pay off?

For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.

Industry News

Why some celebrities are associating with brands as co-owners?

Why some celebrities are associating with brands as co-owners, and not endorsers.

Industry News

What video streaming analytics can do to your business

What video streaming analytics can do to your business.

Industry News

We would rather create IPs than acquire titles, says ALTBalaji CEO

Interview: Nachiket Pantvaidya, CEO, ALTBalaji, and Group COO, Balaji Telefilms

Industry News

After hours: Vijay Mansukhani, MD, MIRC Electronics

The Job My job keeps me on my toes. Being in the consumer durables industry, there is a lot of competition from foreign brands. The consumer durables industry is one of the most thought-provoking sect

Lifestyle News

From Spotify to Dr Fixit to Tata Sky, how adds fared on TV screen

Review of the latest ads of Paytm, Tata Sky, Dr. Fixit, Spotify, Lloyd

Industry News

Global gamble: Why Indian OTT platforms are heading to global markets

Indian OTT platforms are headed to global markets in an attempt to target the Indian diaspora

Industry News

We are conservative spenders: Karan Kumar of Fabindia

Second, we made some significant investments in new pilot projects, some of which — including the Fabindia Experience Center — have already been received well.

Industry News

The Couple act: Do celebrity couples add value to a brand?

Is it all about the buzz or do celebrity couples add value to a brand?

Industry News

We’re changing the way dating happens in India: TrulyMadly CEO

As an entrepreneur trying to raise a company, I don’t get a lot of weekends. But when I do, I make sure I spend it alligator-ing, which is lying down and not doing anything at all the entire day.

Industry News

What’s spurring the growth of mid-tier hotels in India

The breakeven point for mid-tier hotels is usually lower, at three to four years, when compared to that of premium hotels — in which case, it takes at least five to six years.

Industry News

Has OTT started to resemble the TV business?

While competing for quality content and audiences, has OTT started to resemble the TV business?

Industry News

Around the World

Apple News+, a premium news subscription service built into its existing, free Apple News app

Apple, Apple Arcade, Apple TV+, Doyle Dane Bernbach, DDB logo, Goldman Sachs, iPhones, Wallet app News

Take 5: Chanda Singh, Managing Partner, Geometry Encompass

I am inspired by Steve Jobs, for he is a visionary who carved his own path against all odds and obstructions. Similarly, I chose a different path for myself, and shaped my life on my terms

Take 5, Chanda Singh, Managing Partner, Geometry Encompass News

Blogger’s Park: What brands can learn from authoritarian leadership

What brands can learn from authoritarian leadership

autocrats, modern day brands, Durex, Amazon, netflix, donal trump, north korea News

Tata Starbucks CEO Interview: We will be thoughtfully aggressive in India

The places we are thinking about launching in are quite widely dispersed. It’s not like we are focussing on areas just outside Mumbai or Kolkata; we are going to parts of the country that are defini

Tata Starbucks CEO, Tata Starbucks CEO Interview, Navin Gurnaney, Starbucks, Swiggy, Zomato News

Review Corner: From Bata9to9, Kia Motors to Van Heusen’s Carry Your World

Brand Factory’s new campaign encourages people to play Holi in brand new clothes because of the all-year-round discount offered by the retail chain.

Industry News

How digital technologies are powering fresh meat start-ups

Technology is not just the backbone of these start-ups — used to monitor what’s happening within the supply chain in real time — but is also used at the front end by customers to place orders (o

Industry News

After Hours: Ajay Bakaya, Managing Director, Sarovar Hotels and Resorts

"I travel two weeks a month, mostly in short sprints. Catching up with work starts at 7.30 am when travelling, or at 8.45 am when in office, followed by a big breakfast," said Ajay Bakaya.

After Hours, Ajay Bakaya, Sarovar Hotels and Resorts, economic events, Giant Carbon bicycle, Zero Halliburton gangster briefcase, brandWagon News

Why influencers have more social equity than celebs

A recent survey found that online non-celebrity bloggers could influence upto 10-times more purchases at a store than celebrity bloggers.

online influencer, online influencer marketing, digital influencer News

Taboola is the Robin Hood of the open web

Taboola has 1.4 billion unique users globally, compared to YouTube’s one billion.

Industry News

Review corner: From Deepika Padukone, MS Dhoni in new Colgate advertisement to Surf Excel commercial creating waive

After Deepika Padukone, MS Dhoni gives teeth to Colgate’s Andar se Strong campaign this time.

Lifestyle News

Surf Excel and Brook Bond Ads: A miscalculated move or clever strategy?

‘Sometimes, a brand can get it wrong’ By Samit Sinha There are enough instances where courting controversy as a deliberate strategy has proven to be unwise, be it celebrities or brands. Take for e

HUL has been in the eye of the storm after its ad films for Surf Excel and Brooke Bond Red Label generated extreme backlash on social media. News

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Boxer Mary Kom was recently appointed as brand ambassador for Puma India, joining fellow endorser Virat Kohli.

Collaboration with Virat Kohli has made significant contribution to our business: Puma India MD INTERVIEW

Dating and the Indian millenial: Where are the young Indians looking for love

Where are young Indians looking for love and what is the future of dating apps?

kpmg, india, new india News

Take 5: Saurabh Mathur, Head, Strategy and Planning, VMLY&R India

Currently reading The Goldfinch by Donna Tartt, he says.

Saurabh Mathur News

Around the World

The new brand identity seeks to position the airport firmly at the heart of London.

london, uk, london city airport, microsoft News
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