Brand Wagon

From Swiggy to Coca-Cola — these ads are creating a buzz this World Cup season

From Swiggy ‘uncle’ to Uber driver Virat Kohli to Coca Cola's 12th Man, these ads have found a way to create a buzz this World Cup season

wildstone ad, Ariel ad. uber ad, coca cola ad, swiggy ad, ranbir kapoor ads, best ads of 2019, best ads of 2018 News

Sports nutrition gathering steam in wake of fitness apps and bands

Mintel Global data suggests a 65% growth in sports nutrition product launches in India in 2018, compared to the 2015-2017 period

protein shakes, gym diet, Gym workout diet, Weight loss shakes, food for weight gain, food that helps in weight increase, bananas, cheese, fitness trainer, pilates festival India, workouts, fitness, Trampoline fitness, Pole fitness, Aerial yoga, Boot camp workout, Battle ropes, News

Washing machines is our fastest growing segment: Vijay Mansukhani, MD, Mirc Electronics

The market is gradually shifting to the bottom of the pyramid. Economies of scale will come from this segment. But we will enter the smaller markets only after establishing a strong after-sales ser

Industry News

Rampant behavioural data collection by corporations puts consumers in peril

The rampant behavioural data collection by corporations puts consumers in peril

Industry News

An interaction with Priyanka Gill, founder and CEO, Luxeva

Priyanka Gill, founder and CEO, Luxeva, says that she is a huge fan of The West Wing and watches it pretty much every year.

Lifestyle News

Budget 2019: Will government reduce your tax burden?

Union Budget 2019 India: While the tax rate for lower income bracket has been reduced, the top tax rate of 30% kicks in too early

Budget 2019 News

In The News

Netflix India has roped in Aashish Singh as director—original film.

Industry News

Networking: Hyperlocal apps have arrived, but it’s not a good road

Whether one talks of Bumble Bizz, MeetUp, BlueTie, UActiv, Sofar Sounds or Betterhalf.ai, there always seems room for more social networking apps in the marketplace.

Networking, Hyperlocal apps, business model, Bumble Bizz, MeetUp, BlueTie, UActiv, Sofar Sounds, technology news

What multiplex chains are doing to grow in small towns

India also outdoes the US in terms of cinema admissions — in 2018, over three billion tickets were sold in India, while the US and Canada together saw only 1.3 billion ticket sales.

multiplex, multiplex chains, small towns, movies, FICCI-EY, entertainment news

Value-added products form 80% of our revenue: Akshali Shah, Senior VP, Parag Milk Foods

Parag Milk Foods’ Gowardhan milk, its oldest product, is seeing a gradual decline in revenue.

Akshali Shah , parag milk News

Ideas that won hearts: A look at the most striking works showcased at the Cannes this year

A look at the most striking work showcased at Cannes this year.

burger king 3d printing News

After Hours: Life actually happens between breakfast, lunch and dinner, says Zubin Saxena, MD & VP, Operations, South Asia, Radisson Hotel Group

The hospitality business is all about people and creating memorable moments, he says.

Zubin Saxena, radisson hotel News

Why digital news start-ups continue to struggle with monetisation

Despite alternative revenue models, independent digital news start-ups continue to struggle with monetisation.

Industry News

Personal care: The feminine hygiene market struggle with low adoption

The feminine hygiene space is expected to become a Rs 3,400 crore market by 2020, according to Euromonitor.

Industry News

Lenovo still introspective about smartphones: CEO Rahul Agarwal

Cities with a population of less than one million are beginning to see the value of PCs, especially for the purpose of education. As affordability grows, there will be higher temptation to buy a lapto

Industry News

What I dislike is the lack of regulatory framework in pharma sector: Netmeds founder

The Job I work and operate in an industry that is still at a nascent stage. Every day is a new challenge, and we are constantly changing and adapting. This is what I love the most about my job. I lear

Industry News

Loyalty revolution: It’s time for companies to rethink how they reward customers

It’s time for companies to rethink the way they reward customers

Industry News

Landing troubles: Uncertainty looms post TDSAT’s landing page judgement

The landing page, also known as the barker channel, is a form of digital signage that one sees when the TV set is switched on. TRAI’s earlier directive was meant to “protect the interest of servic

Industry News

With smartphone makers choosing star power over brand building, advertising beginning to look homogenous

A defining aspect of the smartphone market is the consumer’s desire to own the latest model in the market. Loyalty evades brands in this category, except for some like iPhone and OnePlus that have a

Industry News

Amazon to shut its food delivery business

It started the service in Seattle in 2015 and expanded delivery to more than 20 cities in the US.

Last month, Amazon bought a stake in British food delivery company Deliveroo (Website image) News

Ad agencies have lost influence, says Rory Sutherland, vice chairman – Ogilvy UK

For every problem that can be solved with a media budget, there are thousands that can be solved psychologically, but nobody with a psychological toolkit has been allowed within a hundred yards of the

Rory Sutherland, Vice Chairman, Ogilvy UK News

After Hours: How Max Life Insurance’s Aalok Bhan unwinds after hectic work hours

Being in the life insurance industry, I get to deal with real problems that customers face. This encourages me to find solutions to serve them better while feeling a sense of satisfaction, said Aalok

Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance News

Channelising social chatter: What is the potential of social media listening and analytics?

With the help of detailed social listening reports, the company concluded that people were not really happy with the seat style of its recently launched car.

Social media listening is beyond customer service; it is direct feedback on the brand, product and customer satisfaction. News

In The News

Havas Group India has appointed Shivaji Dasgupta as chief strategy officer, effective immediately.

Dell, Havas Group, Nielsen, Sunita Uchil, ZEEL, Nirmalya Sen,  The Rethink Company, Tiger Shroff, G-Shock News

With digital emerging as a distribution channel, does TV stand to lose?

With digital emerging as a distribution channel for movies, does TV stand to lose?

Amazon Prime Video, Amazon Prime Video library, Netflix, Sony Pictures Networks, Bollywood films,  OTT platforms News

How advertisers are leveraging the movie screen

Advertisers see greater ROI from brand integrations within movies

Bahubali 2: The Conclusion, Bahubali Tiger biscuits, ICICI Bank, Alkem Laboratories, ESP Properties, Amazon Sellers News

How new-age technology based developments will reshape retail industry

Blockchain is by far the most disruptive technology that can be adapted to redefine customer experience by focussing on areas where the customer interacts with the product or service, such as to incen

retail industry, new-age technology, Big Data, machine learning, AI, 3D live experience, real time ERP system, RFID tags News
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