Brand Wagon

Why mobile advertising is yet to pick up pace in India

Online content players’ experiments with specialised content are slowly paying off. But a viable ad revenue model continues to elude them

4g smartphones News

Swachh Bharat: Videocon ad campaign

The Videocon brand has stayed true to its Indian ethos, and its latest ad campaign reinforces that feeling

Swachh Bharat: Videocon ad campaign

Ad-dendum BY Rajesh Sethi: Looking beyond cricket

Niche sports have their own fan clubs in India with events such as World Wrestling Entertainment and UEFA Champions League getting the eyeballs

Ad-dendum BY Rajesh Sethi: Looking beyond cricket

Headlines Today is now India Today

In a move to take the competition head on, India Today Group has brought its flagship brand onto television as it replaces the name of its English news channel Headlines Today.

Headlines Today is now India Today

The bought media model is dead: Michael Karg, CEO, International, Razorfish

We need traditional agencies to stop pretending that they can do digital. They are unable to do anything beyond interruption based advertising on digital.”

The bought media model is dead: Michael Karg, CEO, International, Razorfish

Hands on

A mobile phone is the closest one can get to a consumer. Its power to connect with all other mediums of advertising is another big plus. No wonder brands are scrambling to get their mobile-first strat

Hands on

Knock down the walls

Open office layouts with wall-to-wall murals, quirky furniture, and most importantly, an open door policy, have caught on with ad agencies in India. And they swear by the bursts of creativity that suc

Knock down the walls

Hello stranger!

Coca-Cola’s 2015 summer advertising campaign is a sweet story that will resonate with many Indians

Hello stranger!

After hours: What interests me the most is product development, says Shiv Inder Singh

Creating Firefox—the product range, the unique distribution network, the brand and what it stands for —was the most exciting and challenging time for me and the company.

After hours: What interests me the most is product development, says Shiv Inder Singh

Face off: Challenge is to create a tool that benefits advertisers and users, says Mark D’Arcy

There is no doubt that people love consuming videos through mobile. For instance, videos on Facebook generate as much as three billion views a day.”

Face off: Challenge is to create a tool that benefits advertisers and users, says Mark D’Arcy

Racing towards a wearable future

It’s a new world of augmented reality, drone delivery, artificial intelligence, wearable technology and 3D printing. Tech innovations are keeping the marketing medium in a state of perpetual beta.

Racing towards a wearable future

The Elite Club

SLAVISH devotion to a cause is perhaps the simplest way of summing up what Game of Thrones is all about.

The Elite Club

Two days a week I work out of the cafes: Bidisha Nagaraj

I love the fact that I am in a youth oriented business and have the power to influence the thinking of the youth on a day to day basis.

Two days a week I work out of the cafes: Bidisha Nagaraj

All BARC, no bite

With no surprises in channel rankings, broadcasters and advertisers are waiting for individual data to have more clarity on BARC’s television viewership ratings

All BARC, no bite

Ad-dendum by Yuko Saito: Don’t follow the device, follow the user

No marketer can provide a consistent experience unless it knows how consumers are interacting across devices and the paths they take from consideration to sale

Ad-dendum by Yuko Saito: Don’t follow the device, follow the user

Daredevils

Advertising is known for its crazy pace of innovation and punishing deadlines. Churning out new ideas without a break is leading to a sense of fatigue and deja vu among ad professionals. No wonder man

Daredevils

Numerology: The Future of online entertainment

The Future of online entertainment

Numerology: The Future of online entertainment

Helping make a difference in people’s lives gives me a kick: Sameer Parwani, CouponDunia

You put in your best efforts for months and when it receives a positive response from people it just fills you with a sense of fulfilment.

Helping make a difference in people’s lives gives me a kick: Sameer Parwani, CouponDunia

Look at China to see the future: Jonny Stark, Razorfish

Jonny Stark is senior vice president, Asia Pacific – head of brand and real time marketing at interactive agency Razorfish.

Look at China to see the future: Jonny Stark, Razorfish

The Net Neutrality debate: Paytm and FoodPanda co-founders elaborate

Foodpanda's Rohit Chadda on Net Neutrality: The simple solution could have been limited free data usage to ensure that those who can’t afford to buy data can explore the realms of the internet.

net neutrality News

‘TAM to WAM is the next move’

Face Off with LV Krishnan, CEO, TAM Media Research

‘TAM to WAM is the next move’

E-commerce: Niche online ventures going where biggies of Amazon, Flipkart can’t

Rising on Flipkart, Amazon and others, niche online ventures are getting investors to fund their out-of-the-box ideas.

Ecommerce boom News

Tata Sky’s ‘Daily Dillagi’ campaign: A date a day

Tata Sky’s daily love story ad campaign stands out for the direct connect with the “daily” nature of its new recharge voucher

Tata Sky’s ‘Daily Dillagi’ campaign: A date a day

‘Tracking the brand’s performance on social media is addictive’

After hours with Anushree Tainwala Marketing Director, Samsonite South Asia Pvt. Ltd.

‘Tracking the brand’s performance on social media is addictive’

‘Being bootstrapped makes it more interesting’

E-commerce is a very interesting and exciting space to be in. The competition is really fierce and somewhere we chose to become...

‘Being bootstrapped makes it more interesting’

Jabong: It’s my life

Jabong’s latest ad affirms fashion as a mode of unorthodox expression, and gets people talking

Jabong: It’s my life

Goafest: Celebrating Creativity

The advertising community’s annual jamboree was a fine balance between the real and the virtual. Industry bigwigs tell Brandwagon what caught their attention at Goafest 2015, the sore points and how

Goafest: Celebrating Creativity
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