Brand Wagon News

  • Treading with Caution

    A private label placed along with the established brands in the same marketplace enables the e-tailer to leverage
    the adjacent brand for value with discerning buyers who are seeking products at a relatively lower cost

  • Mind Games

    Nielsen flags off neuroscience lab in India; plans to measure brainwaves to guage consumer response

  • “My best friend is an organiser”

    It is cliched but it’s true—when you truly love your job you don’t have to work a single day of your life!

  • Kids’ stuff

    With the target customer anyone who feels young , the Paper Boat film tugs at everyone’s heartstrings, taking them back to childhood

  • “Social media is an animal you cannot control”

    Dentsu Aegis Network (DAN), is striving to become one of the top three agencies in India in the next three years

  • Future of mobile marketing is augmented reality

    There are tons of apps featuring augmented reality, available for everything from gaming to driving to furniture arrangement

  • The number game

    Brands are listening in to consumer coversations on social media to get crucial insights on what they want and are tweaking their marketing strategies accordingly. And it is yielding results

  • The default man: Abhijit Avasthi, Ogilvy & Mather

    Avasthi last month resigned as the national creative director at O& M, and is now planning to launch his own venture.

  • Fight for eyeballs

    With the young urban Indian hooked onto online videos, television is scrambling to keep its flock together. From catch-up programmes for loyal viewers to add-on digital videos to channel apps and creating branded content online, broadcasters are looking at ways to re-build themselves as holistic media brands

  • I expect to see more acquisitions in the next 2-3 years: Saurabh Bhatia, Vdopia

    The rumour mills have been abuzz with reports of Yahoo! Inc acquiring BrightRoll, a programmatic buying and selling platform for mobile video advertising, for $700 million.

  • Trash it!

    Fastrack takes a cue from Modi’s Swachh Bharat Abhiyaan to connect with the youth in its latest ad…

  • Over a time the brand tends to grow on you: Shashank Surana, DS Group

    After hours with Shashank Surana, Sr GM- New Product Development, DS Group.

  • Beacon of Hope

    Beacons micro-location technology can identify a person’s presence using low powered Bluetooth emitters. Already brands such as Apple, Starbucks and Macys are using it to revolutionise in-store experiences

  • Online sales: Bouquets …

    78% consumers checked reviews of e-commerce websites before shopping online this festive season 39% consumers preferred Flipkart for shopping this Diwali Flipkart & Snapdeal controlled major market share despite the presence of international players, Indian websites   Mobile phones & consumer electronics were the top selling products 55% said they preferred phones to reach out to customer […]

  • Home and away

    Yatra nudges all those unwilling to burn a hole in their pocket to check out the discounts at its website with its new tongue-in-cheek campaign

  • “Building a company is all about the collective”

    1The job: “Do what you love” they say. And that is what has happened with me. I don’t feel like I am doing a job per se—I enjoy running a successful internet company and the constant innovation that is part and parcel of our line of work. The challenge is to build a new revenue […]

  • “We can serve ads on the mobile in real time that corresponds to the TV commercial”

    All advertising in the future will go digital, and all digital buying will be programmatic, saysXaxis global…

  • The Digital Content Conundrum

    The ability to create new video content is singularly dependent on the ability to inexpensively distribute it and effectively monetize it

  • Big play in online video space

    It’s not just content owners and creators who are walking the digital path. Brands too are finding the online video space
    convincing enough for a big play

  • Bits & bytes

    Publicis Groupe has announced it is acquiring Sapient in an all-cash transaction for $25.00 per share.

  • Make in India: The mobile app opportunity

    Mobile apps and the app economy know no boundaries. So a brand might create an app for an Indian audience but if the idea is great it has the potential to be talked about across the globe

  • ‘I’m learning the nuances of digital marketing’

    I am extremely passionate about smartphones. With the recent trend of digitization, the smartphone market has become more excited and ever changing.

  • ‘We are all marching to a different tune’

    Dominic Proctor’s current obsession is the reinvention of GroupM, the holding company.

  • Being English

    As advertisers look to net the customer at the top end of the pyramid, the English entertainment space on television has emerged as the perfect platform to reach out to this discerning but elusive target group.

Horoscope: By Peter Vidal

Today ( 23 Sep )This Week ( 16 Sep - 29 Sep )

SAGITTARIUS Your creative energy should now be at a peak, but not perhaps because the stars are all on your side. On the contrary, challenging romantic stars remind us of the cliché that all great art stems from… read more