Brand Wagon

‘I wear both quantitative and qualitative lenses’

After Hours with Saurabh Yagnik, EVP and Business Head, Sony PIX and AXN

‘I wear both quantitative and qualitative lenses’

How Amazon, Snapdeal, Flipkart performed during festive sale

In 'once bitten, twice shy' mode, India's top three e-tailers got their act together for this year's festive sales season. But the war only got racier as players stepped over each other for the consum

online shopping News

Festive season advertisements: Hit or Miss?

Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:

Festive season advertisements: Hit or Miss?

Big Data weds Festive Sales

Data analytics has never been more crucial to retail as it is in today’s competitive times. During festive seasons, how can big data best be leveraged by retailers to drive sales? BrandWagon gets

Big Data weds Festive Sales

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

What we have is incomparable to anything a customer will get elsewhere. For instance, each sale has its own format and on top of that we have cashback offers from banks. However, the problem we face i

Face off: At Big Bazaar, scheme is theme, says Sandip Tarkas

As niche as it gets

Infotainment channels in the space of food, lifestyle and travel have mushroomed over the years and more are being added to the pie. How sustainable are they?

As niche as it gets

In Perspective: No more ‘one size fits all’

Sam Balsara, a wise and thoughtful observer and commentator on the communications industry, speaking at the Subhas Ghosal Memorial Lecture a few weeks back...

In Perspective: No more ‘one size fits all’

Ad-dendum: The Transformational Power of Social Media

The combination of social media and technology is putting citizen concerns first, crowdsourcing relief in crises and reinforcing the power of connectivity, communities and the power of #Now

Ad-dendum: The Transformational Power of Social Media

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh

By offering a multitude of experiences and catering to each individual’s demand for flexibility—in timing, type and volume of content and the place of consumption—we offer high value that users

Face off: ErosNow, a natural extension for us, says Rishika Lulla Singh

OLX.in: From seller to buyer

OLX’s new ad brings out the affordability proposition yet again, this time focusing on the buyer’s point of view

OLX.in: From seller to buyer

The Breaking News Conundrum

The English news genre is seeing some action with new launches and rebranding galore, but the profitability battle is far from over

breaking news, english news channel News

In Perspective: Going beyond the personality cult

English news channels continue to maintain status quo (and this is expected to continue), with the clear leader maintaining its distinct gap from the nearest number 2— week on week.

In Perspective: Going beyond the personality cult

Ad-dendum by Tripti Lochan: The threat of ad blocking

Ad blocking is emerging as a big concern for publishers and advertisers. Here’s a lowdown

Ad blocking News

Face off: We plan on investing in regional markets, says Punit Goenka

I don’t expect the digitisation deadline to shift but implementation on ground will have its challenges. From the knowledge I have, I don’t see the stakeholders ready for the January 1 blackout

Punit Goenka News

Start-ups are very demanding, but exciting: Saket Saurabh, CEO, #fame

Start-ups are the only place where one must do strategy and tactics and think about everything from the big picture to the smallest detail in execution...

Saket Saurabh News

When opportunity knocks

Eight represents ‘infinity’ in numerology. In universal terms, this can mean both good and bad—endless strength, power, success, achievement and abundance on the one hand, and the possibility of

When opportunity knocks

Television’s Infinity Conundrum: Sudhanshu Vats

There are only three participants in our ecosystem —creators of content, content platforms and communities

Television’s Infinity Conundrum: Sudhanshu Vats

Print gets to stay. As long as it adapts: Suprio Guha Thakurta

The smartphone, social media and news distribution beyond traditional are changing print industry economics

Print gets to stay. As long as it adapts: Suprio Guha Thakurta

The e-commerce story has only just begun: Latif Nathani

E-commerce can help usher the informal economy into a formal financial architecture mode

The e-commerce story has only just begun: Latif Nathani

We will see emergence of niche malls: BS Nagesh

Data mining and analytics will play such a vital role that many of the retailers may end up becoming concierges

We will see emergence of niche malls: BS Nagesh

Smart media solutions will be crucial: Anita Nayyar

Agencies who up their game and offer ‘smart’ services in real-time will draft the brand chart of new age businesses

Smart media solutions will be crucial: Anita Nayyar

Ad agencies need to bring back the creative spark: Satbir Singh

The ability to change, evolve or edit communications on-the-go will open up opportunities for modern agencies

Ad agencies need to bring back the creative spark: Satbir Singh

Unlocking Incredible India’s mobile promise: Rohit Dadwal

Mobile is now integrated into other aspirational technology innovations, including wearables, droids, retail channel marketing, outdoor media, et al

Unlocking Incredible India’s mobile promise: Rohit Dadwal

Moving towards an era of connected devices: Lloyd Mathias

Brand messaging will be presented more through story-telling and by entertaining consumers via influencers

Moving towards an era of connected devices: Lloyd Mathias

Pack of Truths

Packaging, in today’s cluttered shelf space environment, definitely plays a role in helping the brand stand out.

Pack of Truths

‘Packing’ a punch

Packaging needs to move beyond being an afterthought in the marketing mix. Some brands are finally waking up to the fact that packaging can have a very strong impact on sales at the last mile

How strong monsoon, festive season could help flexible packaging industry News

Ad-dendum Rohan Patil: Is your choice of app apt?

Mobile app advertisers should look beyond the install for an effective marketing strategy

How to, How to create an app, how to create an app for free, how to create an app for android, how to create an app for android for free, how to create an app like whatsapp for free, create an app, create an app quickly, app economy, smartphones, smartphone apps, apps store, apps download News
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