Brand Wagon

ICC World Cup 2015: As M S Dhoni & co get set, Star India, MSN, battle over brands

It’s a neck-to-neck race as Star India and MSM pull out all stops to get brands on board their respective cricket properties – the ICC World Cup and the IPL, respectively

‘90% of the internet music market belongs to the pirates’

“We are in talks with many prospective brands to make Guvera a platform for brands to seamlessly integrate music programming with some of their own properties including websites and e-stores.”

In the news

Prasoon Joshi gets Padma Shri award...

‘I respect brands that have broken convention’

Insurance is a very hard-to-differentiate industry. Consumers can’t differentiate the products...

Ad-dendum: Staying Tuned

The green signal to Phase III auction of radio FM has brought cheer to the industry. The government now needs to follow up its good intentions with some decisive steps to ensure that fresh funds flow

As BJP, AAP and Congress poll battle rages on radio, channels laugh all the way to the bank

It's a blitzkrieg of commercials on radio as the three main political parties take potshots at each other ahead of the Delhi polls

A new rhythm for radio

After a long wait, the government has given its go-ahead for the Phase 3 auction of radio channels. The industry is jubilant. Will radio finally find its groove?

Player number 1

Star India's Uday Shankar is playing games to induce faster growth in his broadcast business that happens to be the largest in the country

Making Waves

Prime minister Narendra Modi led ‘Make In India’ campaign is generating huge buzz online. Industry veterans say it’s time for the campaign to move forward

Move those fingers

Flipkart’s latest ad hits the nail on the head when it comes to demonstrating how easy it is to use its mobile app. The script, however, could have had more zing

The brand new route to a better world

From instilling new value systems to creating self awareness, brands today are in pursuit of making better people out of consumers

Last year was about acquiring users, this year will be all about retaining them: Mark Hardy, Viber Global

Social messaging mobile apps are increasingly becoming more popular than traditional text messages.

Housing.com’s Advitiya Sharma: I treat my work like a game

After hours with Advitiya Sharma, Co-founder & Marketing Head, Housing.com

I love the As – my Audi, Apple gadgets and Asics shoes: Rohit Chadda, MD and Co-founder, Foodpanda.in

E-commerce is a very exciting space to be in with the rapidly growing and fast changing industry dynamics...

Digital campaign: No layer, only flair

Digital campaigns by brands became a new trend in 2014...

We-commerce

Even as e-commerce is seen as a consumer-centric industry, small entrepreneurs are its backbone...

Bits & bytes

Online classifieds company Quikr has launched a new messenger service called Quikr Nxt...

Resolution 2015

Work hard, party harder, build business, make connections, lose weight, lead a healthy life...

2015 Bonjour!

OPE smiles from the threshold of the year to come, whispering ‘it will be happier’...,” said English poet Alfred...

Media Planning: Waiting for Godot

Reported spends on TV advertising revenues show a mere 2% increase for the first 10 months of 2014 versus a year ago....

Trends 2015

Reported spends on TV advertising revenues show a mere 2% increase for the first 10 months...

2014- The year that was

2014 had many inflection points to its credit. Brandwagon identifies 10 big developments in the media, advertising & marketing world

Static Change

If routine growth is considered as change, there were changes in 2014. So will we just be happy with this static change, where we believe there is change but in reality there is not?

Titan: In tune with time

A modern Indian couple tries to make the most of the festival of lights in Paris with no one but each other for company...

Vodafone: Let’s talk

In a category where the only way one vendor can differentiate itself from the other is through distinct communication...

Star India: God of small screen

Getting the cricket-crazy Indian sports fan to watch the not-so-gentlemanly game of kabbadi would have seemed...

Hindustan Unilever: The strategist

Even as media continues to shower all its attention on the new age marketers in the e-commerce and technology space...

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