Brand Wagon

Askmegrocery.com ad: A matter of priorities

The ad film is crafted from the perspective of a woman (essayed by Kangana Ranaut) who is passionate about singing and dancing.

Askmegrocery.com ad: A matter of priorities

Our Take: Smart advertising?

Titan’s debut ad film for its smartwatch range Juxt is entertaining, but lacks strong messaging.

Industry News

After hours: I begin my day with meditation; says Dilip Kapur, Hidesign

Mentoring eager smart young people that have just joined us, is a task that I really enjoy. The downside of my job is the endless reviews, number analysis and having to constantly check on operations

Industry News

Our communication is becoming global: Tim Mahoney

Chevrolet launched its new brand platform ‘Find New Roads’ in 2013 to align its engineering, design and retail operations behind a single vision.

Our communication is becoming global: Tim Mahoney

Numerology: 3G devices versus 3G connections

3G devices versus 3G connections

Numerology: 3G devices versus 3G connections

Ad-dendum: Living it on the edge

Today, start-up is a buzzword. The government itself is encouraging entrepreneurship and offering sops and tax breaks to start-ups.

Ad-dendum: Living it on the edge

In Perspective: Decoding branded entertainment

BRANDED content has come a long way over the past few decades. The best use of branded integration has always assured value both to the brand and its consumer thereby recognising its utility.

In Perspective: Decoding branded entertainment

The big picture

Having a captive audience is where cinema advertising beats other forms hands down. And to reach out to this audience, brands are taking in-film branding to a new level.

Industry News

Our Take: Many ‘firsts’

The TVC portrays the scenario of a customer at a car service station.

Industry News

‘I try not to carry my work back home’

'I love the challenge that my job has to offer every day.'

Industry News

We have transformed all our brands: Radhika Piramal

With travel on everyone’s mind these days, carrying the right luggage is part of the checklist. And to ride the wave, VIP Industries has gone all out with trendy, colourful bags and suitcases launch

Industry News

Numerology: The science of engagement

The science of engagement

Numerology: The science of engagement

Retail industry is evolving — are you?

A good retail experience includes a great product, a great service and fun. This can vary depending on what kind of retailer you are.

Industry News

In Perspective: Off the online grid

In an increasingly digitised retail environment, whether you look at China or the US, the fundamental driver is that the consumer who transacts across both online and offline channels is far more valu

Industry News

The Multiplier Effect

Y ou’re looking at a product online, you’re a click away from billing but a nagging sensation stops you from buying it. You decide to put the purchase on hold.

Industry News

I enjoy dealing with challenges: Harkirat Singh

I love my job because it keeps me motivated and driven. It is a great mix of unleashing creativity on the one hand while constantly improving profitability on the other.

I enjoy dealing with challenges: Harkirat Singh

Where art thou?

Jeevansathi’s latest communication revolves around a strong, hitherto untapped insight

Where art thou?

I am not a big fan of 4Ps: James M Lattin

The Stanford Ignite programme in Bengaluru on innovation, the first such course offered outside of Stanford University, is currently in its fourth year.

I am not a big fan of 4Ps: James M Lattin

The new age brand manager

In a world of artificial intelligence and machine learning, creative skills will matter even more for brand managers.

The new age brand manager

The Living Room Revolution

The Indian audience has never had it so good! In what is probably the biggest coup d’état in the entertainment market since cable television, we will have more than five different media houses with

The Living Room Revolution

The next big thing

The entry of global players like Netflix is disrupting the OTT (over-the-top) digital content ecosystem. But is India ready for sophisticated action in this space?

The next big thing

Making of a smart store

The use of digital technology in stores can change the game for traditional retailers. Here’s how leading brands are redefining shopping as we know it

Making of a smart store

In Perspective: Lessons from the West

Retailers seem to be fighting a losing battle against the growth of ecommerce, and it is only the nature of the shopping activity, especially for fashion — interactive, social, and immersive as it i

In Perspective: Lessons from the West

Ad-dendum by Sanjay Tripathy: How original is your branded content?

Many brands today are creating platforms rather than campaigns. But while platforms may help a brand sustain communication, is the content sticky enough?

Ad-dendum by Sanjay Tripathy: How original is your branded content?

“IPL frenzy adds the right tone to my role”

After hours with Vaishali Sharma, Senior VP, marketing and communications – Sony MAX and MAX2

“IPL frenzy adds the right tone to my role”

“We are keen to explore the kids genre”

In the last few years, Sony Pictures Networks India (SPN) has been making aggressive investments into both existing as well as new businesses, even as its flagship Hindi GEC is under pressure.

“We are keen to explore the kids genre”
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