Brand Wagon

Consumer Protection Bill aims to dissuade marketers from making tall claims

The bill has a provision for endorsers, under which they cannot be held liable for false and misleading ads if they are found to have done due diligence before signing the deal.

Consumer Protection Bill, advertising agencies, marketing agencies, Rajya Sabha, Alchemist Brand Consulting News

In the news: From Sunil Lulla resigns from Balaji Telefilms to Ruchira Jaitley joining HMD global

VFS Global has appointed L&K Saatchi & Saatchi as its global creative agency. The agency will manage VFS Global’s marketing and branding mandate for its operations worldwide.

In the news, Sunil Lulla, Balaji Telefilms, Ruchira Jaitley, HMD global, Ananth Narayanan, Medlife News

Autopilot mode: There’s vast potential in marketing automation

Using AI and machine learning capabilities, the system can be further trained to respond like a professional.

Autopilot mode, marketing automation, marketing, marketing activities, digital wave, digital wave in india News

India faces the burden of over-nutrition and malnutrition

I am proud of what I do every day as the head of a nutrition company that works relentlessly to make an impact on people’s health by offering better formulations and nutritious products. India faces

Himanshu Bakshi, Danone India, malnutrition, india, nutrition company News

Mobile will soon overtake desktop ad spends, says Smaato’s Freddy Friedman

India has shown impressive ad request growth year over year, which is characteristic of an emerging mobile market.

real-time advertising, smaato, mobile market, mobile market in india, global advertising trends News

DTH tariff order: Operators see surge in subscriber base, revenue per user

Post the NTO implementation, the dynamics have tilted in favour of the broadcasters.

New DTH Rule, Telecom Regulatory Authority of India, TRAI, cable TV, DTH, Dish TV, tata sky, dish tv network, Dish TV India Executive, reliance jio dth, reliance jio tv, reliance jio set top box, jio tv News

How well does riding on popular culture work for brands?

Over the past decade, brands have begun embracing cultural fads en masse on their social media channels to stay relevant.

Bharatiya Janata Party, Himalaya Men Face Wash ad, Sabka Dentist ad, Relaxo Flite ad, Gully Boy, Apna Time Aayega, Naezy, Britannia Sholay ad, dhoni Pepsi ad, celebrity brand ambassador News

Cinema is still the cheapest form of paid entertainment: Javier Sotomayor, MD, Cinepolis Asia and Middle East

Javier Sotomayor talks to Sonam Saini about entering the hinterlands, rising ticket prices, and the threat from OTT players.

Cinema is still the cheapest form of paid entertainment: Javier Sotomayor, MD, Cinepolis Asia and Middle East

Love the dynamic of smartphone industry: Prashanth Mani, country head, Lenovo’s mobile business group and MD, Motorola Mobility

The Job I love how dynamic the smartphone industry is and that there’s something new to learn every single day — be it with respect to business or product innovation or the waves of changes in ret

Lifestyle News

Are advertisement agencies inept at attracting good copywriters

It’s not that the world is suddenly and cruelly bereft of writers, but let’s be honest: there aren’t too many of them coming to advertising.

Jobs and Education News

In The News

Viacom18 Digital Ventures, Viacom18 Media’s digital arm, has launched Voot Kids, a kids’ entertainment and learning OTT application.

Viacom18, Wavemaker, Essence ZEE5, sara ali khan, News Broadcasters Federation formed  News

How brands are tapping regional celebrities to go hyperlocal

Brands tap regional celebrities to go hyperlocal. Does it translate into higher ROI?

regional celebrities, hyperlocal, CAGR, ESP Properties, regional celebrities in India, FMCG companies, Coca Cola, horlicks, Appy Fizz, Allu Arjun,  Shruti Haasan, Mahesh Babu News

Will Sony SAB’s rebranding efforts pay off?

Originally a comedy channel, launched by the Sri Adhikari Brothers Group in 1999, SAB has undergone several makeovers post its acquisition by Sony Pictures Networks India in 2005

Identity crisis, Sony SAB, Sri Adhikari Brothers Group, Sony Pictures Networks India, Tarak Mehta Ka Ooltah Chashma, Great Indian Laughter Challenge, Aladdin News

We have entered India at the right time: Amarjit Batra, MD India, Spotify

The first one was a launch campaign for the Indian market, which is the 79th for Spotify.

Amarjit Batra, Spotify india MD, music streaming, music streaming space, Indian listeners, Spotify subscription packs, Google Home, Amazon Echo News

Here’s how digital emergence affects advertisers

On the supply side, digital has democratised the power to create and share content.

digital emergence, digital content, OTT model, Advertiser access, netflix, premium consumer, distribution channels, content consumers News

My role gives me endless opportunities to create wonderful fashion: Tanvi Malik, Co-founder, Faballey &Indya

The life of an entrepreneur has actually a lot to do with physical and mental energy, since you can never really switch off.

Tanvi Malik, tanvi malik Cofounder Fabvalley & Indya, Fabvalley &Indya, fashion, after hours News

Novel tea: Beyond the humble chai

Therefore, creating touchpoints where consumers can taste the teas before making a purchase is high on their agenda.

Industry News

From books to movies, MIRUM India co-founder Mihir Karkare reveals his favourites

"Azim Premji, is a hugely inspirational figure in so many ways — from a business standpoint, obviously, but also philanthropy and other aspects," says Mihir Karkare

From books to movies, MRUM India, co-founder, Mihir Karkare, Andy Grove; The Hard Thing about Hard Things, Ben Horowitz, Marvel Cinematic Universe, Azim Premji News

The medium and message are no longer different: MA Parthasarathy, CEO, Mindshare, South Asia

The challenge in leading this agency is in maintaining the momentum. Since we have clients in every conceivable category, there are some clients we cannot pitch to, because of our existing relationshi

MA Parthasarathy, CEO, Mindshare, South Asia, interview, Mindshare india, YouTube, brand safety News

Reading customers’ minds: Immense opportunity in predictive analytics for marketers

As more customers shop from their phones, mobile predictive analytics will become increasingly important. Yes, mobile-focussed companies can use predictive analytics in ways similar to Netflix and Ama

predictive analytic, e commerce, industry news, consumer behaviour, fortune telling, industry news, Netflix, Video: Recommended for you, youtube, amazon, flipkart News

Vegan foods finding their way onto retail shelves despite infrastructural challenges

Most of these vegan brands are present mainly in the metro cities. For instance, vegan cheese brand Cowvathi is available only in Mumbai, and Goodmylk, the vegan milk brand, in Bengaluru. Only a few b

Kalagato, Godrej, Nature Basket,  lactose intolerance, TNB Granola, breakfast cereal, soy milk brands, Good and Staeta, Butternut, vegan peanut butter, Raw Pressery, vegan cheese brand, Cowvathi, Big Basket News

Traditional ayurvedic neem soap brands turn over new leaf to enhance appeal

Hindustan Unilever’s Hamam, Jyothi Labs’ Margo, Wipro’s Chandrika soaps and Cholayil’s Medimix have been trying to up their game by adopting brand purpose, brand ambassadors and, in some case

Traditional ayurvedic, neem soap, brand, Hindustan Unilever, Hamam, Jyothi Labs, Margo, Wipro, Chandrika soap, Cholayil, Medimix, Kama Ayurveda, Parineeti Chopra  News

Future of music television: Where does TV feature among music apps?

Facebook and Instagram, too, have become popular hangouts amongst youth for sharing their music and playlists, and engage with their favourite artistes.

Listening to the latest Bollywood songs ranks as the first preference amongst music listeners. News

Discovery aims to launch its D2C platform in India next year

Investing in content is the key priority for us, and regionalisation will happen through our language initiatives

Megha Tata, MD, South Asia, Discovery Communications India (Image: Pradip Das) News

After Hours: Gurmeet Singh, CMD, Johnson Controls-Hitachi Air Conditioning India

I see a lot of my team members putting in long work hours, especially the sales and service, field accounts and logistics teams, said Singh.

Gurmeet Singh, CMD, Johnson Controls-Hitachi Air Conditioning India News

Maruti Suzuki India’s sales of automatics grew at 58% CAGR since 2014: Shashank Srivastava | Interview

Simply put, affordability and awareness are key factors to increase the penetration of automatic gearbox cars, says Shashank Srivastava, executive director, Marketing & Sales, Maruti Suzuki India.

maruti ceo, maruti cars, Shashank Srivastava, executive director, Marketing and Sales, Maruti Suzuki India News

New Ford Figo car review: The one to pick if you enjoy driving

The Ford Figo offers agile and responsive steering, and stable and predictable handling. The diesel is a rocket on four wheels

New Ford Figo, Ford Figo car review, Ford Figo interior, Ford Figo design, Ford Figo price News
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